Buyer & Audience Programme Manager in Lenham

Alternatively, Grant ThorntonAt Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative. With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career. Job Description:MORE THAN YOU EXPECTEDGrant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.NEW GROUND WON’T BREAK ITSELF.Every day our teams help people in businesses and communities to do what is right and achieve their goals.A look into the roleOur clients’ most senior decision-makers, such as CFOs, work with many parts of our firm at once. They should hear from us as one Grant Thornton, not as several separate teams. As our Buyer & Audience Programme Manager, you’ll make that happen.Joining our Commercial Growth & Strategy team and reporting to the Head of Demand Generation, you’ll lead our firmwide programmes for a small number of priority senior buyers, starting with our Finance Leaders Programme for CFOs. This is a balanced role, roughly half strategy and half hands-on delivery. You’ll shape who we talk to, why, and what works, then brief our Campaigns team to bring it to life and guide go-to-market (GTM) leads across the firm who want to reach the same audience. It’s a new role with real room to grow: we’re starting focused, proving the model, and expanding to more buyer groups over time.You won’t be starting from scratch. One of our largest buyer programmes is already up and running and working well, giving you a proven template to learn from and evolve, and the team has plenty of know-how to share. This is a chance to get under the skin of what our buyers really care about, put the client first, and make a real difference to how we engage them.This is a hybrid role that can be based at any of our UK offices. We’d ask you to spend one to two days a week with your stakeholders, often in London, and a little more at the start while you build relationships.In this role, you’ll:Own our priority buyer programmes, and work with the Head of Demand Generation to decide which buyer groups come nextSet an ‘audience-first’ standard, starting from what buyers need and how they behave, and build personas that teams across the firm actually useAdvise GTM leads and their teams on the messaging and channels that work for each buyer, including where they want a tailored version for their own sector or service lineConvene and chair an editorial and advisory board for each buyer, bringing together service line and sector representatives to steer themes, research and contentOwn the insight behind each programme, such as a twice-yearly buyer barometer, working closely with our Head of ContentTurn audience strategy into clear briefs for the Campaigns team, and prioritise requests within the wider campaign calendarBring buyer and audience priorities into the firmwide planning cycleReview nurture performance across firmwide and team-led activity, spot gaps in coverage and propose how to close themMake sure warm interest is followed up, and help business development (BD) teams recognise when a buyer may be in marketBuild awareness among partners and directors of what the programmes offer and how to use themKnowing you’re right for usWe’ve set ambitious growth targets for the firm, and we need the right people to help us achieve these. We’re looking for people who will bring ambition and drive to their role. In changing markets, we need to be able to work at pace and be adaptable to change and to be curious, asking questions of ourselves, each other and our clients to ensure we are delivering the services and quality we expect.Joining us as a Manager, the minimum criteria you’ll need is experience running an audience,