At a Glance
- Tasks: Lead and shape impactful marketing campaigns using data and AI.
- Company: Join a purpose-driven firm that values collaboration and agility.
- Benefits: Flexible holidays, tailored development, pension, and shopping discounts.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Mould the future of marketing while making a real business impact.
- Qualifications: Proven experience in leading multi-channel campaigns and managing teams.
The predicted salary is between 44817 - 54777 £ per year.
Overview
As Campaigns Lead you will own the campaign engine at the heart of marketing, translating firm-wide requests into clear briefs and executable plans.
You’ll steward the campaign portfolio's quality, pace, and impact, prioritising work against capacity and learning from outcomes.
You will shape and operationalise the marketing transformation, partnering with multiple teams to deliver integrated campaigns.
This role offers scope to mould the campaign framework, develop the team, and influence how campaigns are planned using data and AI.
You’ll join a purpose-driven firm that values collaboration, agility and real business impact.
- Pay / Benefits
- Tailored development programmes and coaching
- Flexible bank holidays
- Pension, life assurance and private medical
- Holiday purchasing option
- Shopping discounts and gym memberships
- Financial advice
Responsibilities
- Turn business needs into scoped, qualified campaign briefs with objectives, audiences and success measures linked to commercial outcomes
- Own and evolve the campaign framework across always-on, integrated, brand, proposition-launch, ABM, events and reactive campaigns
- Manage the campaign calendar and prioritisation with Head of Demand Generation
- Partner with Digital Marketing, Channel Marketing, Events, Content, Design and Communications to resource and plan campaigns
- Run governance and quality checkpoints from brief to close; lead post-campaign reviews to capture lessons
- Own campaign-level performance reporting for GTM leads and service lines
- Develop and maintain AI-assisted campaign briefing tools and ensure responsible AI use in planning
- Lead and develop the Campaigns team (~8 people, including 3 managers) and set standards for briefs and execution
- Key requirements
- Proven experience leading a multi-channel campaign function at senior level, including managing a campaign team
- Stakeholder management
- Commercial acumen
- Data-driven decision making
- Experience with a content management platform
- CRM-based reporting (ideally Microsoft Dynamics)
- AI in campaign planning
Campaigns Lead in Leeds employer: Grant Thornton
Grant Thornton is an exceptional employer, offering a vibrant work culture that prioritises collaboration and innovation. With a strong focus on employee growth, you will have the opportunity to mentor junior staff while working with a diverse portfolio of large corporate clients in a globally connected environment. The flexible working options further enhance the work-life balance, making it a rewarding place to build your career in tax advisory.
StudySmarter Expert Advice🤫
We think this is how you could land Campaigns Lead in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grant Thornton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grant Thornton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grant Thornton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grant Thornton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaigns Lead in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grant Thornton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grant Thornton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grant Thornton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grant Thornton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grant Thornton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grant Thornton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
