At a Glance
- Tasks: Lead buyer programmes and shape audience strategies for impactful messaging.
- Company: Dynamic firm focused on innovative buyer engagement and collaboration.
- Benefits: Flexible holidays, tailored development, health benefits, and shopping discounts.
- Other info: Opportunity for growth and expansion into additional buyer groups.
- Why this job: Make a real impact by influencing senior stakeholders and shaping market strategies.
- Qualifications: Experience in audience programmes and strong stakeholder engagement skills.
The predicted salary is between 59400 - 72600 £ per year.
Overview
In this role, you will lead firmwide buyer programmes starting with the Finance Leaders Programme for CFOs.
You’ll shape who we target, how we reach them, and the messaging that resonates—then translate strategy into actionable briefs for delivery teams.
You’ll work with senior stakeholders and cross-functional partners to align audience insights with go-to-market plans.
The role blends strategy with hands-on execution and offers room to expand to additional buyer groups over time.
- Pay / Benefits
- Tailored development programmes and coaching
- Flexible bank holidays
- Pension, life assurance and private medical
- Holiday purchasing and health benefits
- Shopping discounts and gym memberships
- Financial advice
Responsibilities
- Own priority buyer programmes and collaborate with Head of Demand Generation on prioritisation
- Define audience-first personas and guide firm-wide usage
- Advise GTM leads on messaging and channel selection per buyer, including sector/service-tailored versions
- Chair editorial and advisory boards to steer themes, research and content
- Own insights such as a twice-yearly buyer barometer in partnership with Head of Content
- Turn audience strategy into clear briefs for Campaigns team and prioritize within the calendar
- Integrate buyer/audience priorities into firm-wide planning
- Monitor nurture performance, identify gaps and propose remedies
- Ensure warm leads are followed up and BD teams recognise in-market signals
- Build awareness among partners and directors about programme offerings
- Key requirements
- Experience running an audience, ABM or buyer programme across multiple business lines
- Ability to influence senior stakeholders without formal authority
- Experience in professional or financial services or regulated environments (desirable)
- Turned audience research into adopted personas and messaging
- Written briefs usable by in-house or agency teams
- CRM reporting experience, ideally with tracking programme contribution and attribution (Dynamics a bonus)
- Strong research/analytical instincts to detect coverage or performance gaps
- Confident in presenting insights to partners and senior leaders
- Collaborative, consultative stakeholder engagement style
- Collaborative
- Analytical
- Curious and proactive
- CRM-based reporting (Microsoft Dynamics is a bonus)
- Audience research and persona development
- Brief writing for delivery teams
Buyer & Audience Programme Manager in Leeds employer: Grant Thornton
Grant Thornton is an exceptional employer, offering a vibrant work culture that prioritises collaboration and innovation. With a strong focus on employee growth, you will have the opportunity to mentor junior staff while working with a diverse portfolio of large corporate clients in a globally connected environment. The flexible working options further enhance the work-life balance, making it a rewarding place to build your career in tax advisory.
StudySmarter Expert Advice🤫
We think this is how you could land Buyer & Audience Programme Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grant Thornton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grant Thornton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grant Thornton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grant Thornton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Buyer & Audience Programme Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grant Thornton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grant Thornton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grant Thornton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grant Thornton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grant Thornton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grant Thornton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
