At a Glance
- Tasks: Lead digital marketing transformation and unite channel teams for impactful campaigns.
- Company: Grant Thornton, a forward-thinking audit and advisory firm with a global presence.
- Benefits: Flexible working options, inclusive culture, and opportunities for personal growth.
- Other info: Join a diverse team committed to social impact and work-life balance.
- Why this job: Shape the future of digital marketing while making a real difference in the industry.
- Qualifications: Experience in multi-channel digital marketing and AI tool integration.
The predicted salary is between 66150 - 80850 £ per year.
Alternatively, Grant Thornton
At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry.
Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership.
And we empower our people with real opportunity, an inclusive culture and work life balance.
A true alternative.
With over 5,000 people in the UK, and a presence in 150 global markets, we\'re on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential.
And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.
Job Description
MORE THAN YOU EXPECTED
Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries.
We\'re a team of independent thinkers who put quality, inclusion and integrity first.
All around the world we bring a different experience to our clients.
A better experience.
One that delivers the expertise they need in a way that goes beyond.
Personal, proactive, and agile.
That\'s Grant Thornton.
NEW GROUND WON\'T BREAK ITSELF.
Every day our teams help people in businesses and communities to do what is right and achieve their goals.
Grant Thornton UK is at a pivotal point in its digital transformation, and the Head of Digital Marketing leads the channels that carry that shift: web, marketing automation, performance marketing and digital campaign delivery.
The role owns how buyers experience the firm digitally, shaping intent, engagement and conversion as digital becomes a primary driver of the firm\'s growth.
The role brings previously separate channel teams together under a single point of accountability, sits at the centre of the brief-to-delivery workflow, and leads the AI adoption agenda within digital marketing, ensuring capability and tooling keep pace with a fast-changing channel mix.
We\'re happy to talk flexible working and consider reduced hours and job shares, we\'ll support you to balance your work and life.
A look into the role
As a Head of Digital Marketing within our team, you will bring previously separate channel teams together under a single point of accountability, sits at the centre of the brief-to-delivery workflow, and lead the AI adoption agenda within digital marketing, ensuring capability and tooling keep pace with a fast-changing channel mix.
- Own end-to-end leadership of the Web & UX, Marketing Automation, Performance Marketing and Digital Marketing teams, setting priorities, standards and ways of working across each discipline.
- Partner with the Campaigns team to translate approved campaign frameworks, journey types and segmentation logic into deliverable channel plans.
- Lead the team\'s AI adoption agenda, identifying where AI can improve journey build, content production, targeting, segmentation and reporting.
- Own the digital marketing upskilling programme, closing capability gaps across UK and offshore resource as new channels, tools and AI capability come online.
- Ensure KPI reporting (engagement, MQL, pipeline influence) is accurate and timely, feeding insight back to the Campaign team and GTM team and keeping Dynamics up to date to close the loop.
- Knowing you\'re right for us
Joining us as a Head of Digital Marketing, the minimum criteria you\'ll need are proven experience of multi channel digital marketing function and experience of embedding AI tools.
It would be great if you had some of the following skills, but don\'t worry if you don\'t tick every box, we\'ll help you develop along the way.
- Track record of managing distributed teams, including offshore resource.
- Experience with marketing automation platforms (e. g. equivalent to CIJ) and CRM-based reporting (e. g. Dynamics).
- Strong stakeholder management, able to operate confidently with senior leaders across GTM, sector, service line and regional teams.
- Comfortable balancing strategic channel leadership with hands-on problem solving during delivery.
- Clear, structured communicator, able to translate technical or channel-specific detail for non-specialist audiences.
- Collaborative leadership style, able to build a genuinely integrated team culture across UK and offshore locations.
- Knowing we\'re right for you
Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone.
Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
Our open and accessible culture means you\'ll interact with leaders who are interested in you and everything you bring to our firm.
The things that set you apart, we value them.
That\'s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.
We\'re also committed to supporting you through different life stages, with a range of family friendly and wider leave policies.
You can find full details of our reward, benefits and leave policies on our website: Reward and benefits.
Beyond the job
Life is more than work.
The things you do, and the people you\'re with outside of work matter, that\'s why we\'re happy to look at flexible working options for all our roles, and we\'ll always do our best to keep your work and life in balance.
The impact you can make here will go far beyond your day job.
From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you\'ll be giving back to society
It\'s that drive to do the right thing that runs through our every move, grounded in our firm\'s values - purposefully driven, actively curious and candid but kind.
We\'re looking for people who want to contribute, spark fresh ideas and go beyond expectations.
People who want to be able to proudly do what\'s right, for the firm, our clients, our people and themselves.
It\'s how it should be.
#J-18808-Ljbffr
Head of Digital Marketing in Birmingham employer: Grant Thornton UK
Grant Thornton UK is an exceptional employer, offering a dynamic work culture in the heart of London that prioritises employee well-being and professional growth. With flexible working options, including reduced hours and job shares, we foster a supportive environment that encourages a healthy work-life balance while providing clear pathways for advancement into senior quality management roles.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grant Thornton UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grant Thornton UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grant Thornton UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grant Thornton UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grant Thornton UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grant Thornton UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grant Thornton UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grant Thornton UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grant Thornton UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grant Thornton UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
