Growth Marketing Lead London

We are looking for a Growth Marketing Lead who is obsessed with building a scalable, high-impact growth engine to help us grow our user base and hit our ambitions quickly.

Why this role is special:

• You will own our acquisition engine from experimentation to scaling and help define the growth playbook that shapes how Granola reaches new users.
• You will balance brand and performance, testing, iterating and growing quickly while keeping everything aligned with Granola's voice and standards.
• You will be a core part of the founding growth team, experimenting with new channels, digging into user insights and building our growth stack from the ground up.

What you will do:

• Own the acquisition engine. Test, learn and scale the channels that drive new users.
• Test, validate and scale acquisition channels across paid social, search, affiliates and creators. Explore new channels like podcasts and OOH.
• Improve the customer journey by optimising the website, mobile experience, onboarding and email communications to drive conversion, retention and advocacy.
• Own the brand media budget and decide where to allocate spend to drive awareness and acquisition.
• Go deep on customer insights so messaging and creative resonate at scale.
• Translate story into performance by turning our brand narrative into strong audiences, messages and creative that convert.
• Manage budget and efficiency, being accountable for CAC, ROI and channel health.
• Partner with Creative and Brand to produce high performing ads and iterate quickly.
• Build the growth marketing stack including measurement, attribution, dashboards and experiment frameworks.

Your background looks something like:

• You are a hands-on growth operator with strong performance marketing instincts.
• You have a builder mentality, enjoy launching new things from scratch and are creative, entrepreneurial and always experimenting.
• You are analytical, structured and experimental, thinking in hypotheses and loops.
• You know how to balance brand with performance and experiment with creative to drive growth without compromising quality.
• You are comfortable diving into the details of channel management and the strategy behind it.
• You have a bias to action, moving fast, shipping often and learning quickly.
• You are collaborative, working well with Brand, PMM and Product to connect story to messaging to performance.

As a person, you:

• Love building from zero to one.
• Thrive in a startup environment with high velocity, uncertainty and constant learning.
• Value working with kind, ambitious and pragmatic people.
• Are excited to work in person with the team in our London office most of the time.

What success looks like:

• We know which channels work, why they work and how to scale them.
• CAC improves over time with clear visibility into what drives performance.
• We ship experiments weekly and move quickly from insight to iteration.
• Paid campaigns feel on brand and deliver real results.
• Growth operates with clarity across hypotheses, measurement, insights and next steps.
• We have a repeatable and predictable acquisition engine.

About us:

We believe this is the most exciting time for tool builders since the earliest days of computing. Granola helps teams have better meetings, get to the point faster and stay aligned without adding bots or friction. We build for humans with care, ambition and kindness. We believe in London's energy and talent while building for teams across the world. We pay slightly above market, offer equity and create a workplace that supports real lives. This includes flexibility, learning budgets, wellness support and more.

If this sounds like you, even if you don’t match every single point, we would love to hear from you.