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For Companies At a Glance
- Tasks: Lead growth marketing efforts, experimenting and scaling channels to attract new users.
- Company: Join Granola, a dynamic startup focused on building innovative tools for better teamwork.
- Benefits: Competitive salary, equity options, flexible work, and wellness support.
- Why this job: Be a core part of the founding team and shape our growth strategy from the ground up.
- Qualifications: Experience in performance marketing and a passion for experimentation and creativity.
- Other info: Thriving startup environment with opportunities for rapid learning and career growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Growth Marketing Lead who’s obsessed with building a scalable, high-impact growth engine to help us grow our user base and hit our ambitions quickly.
Why this role is special
- You’ll own our acquisition engine from experimentation to scaling and help define the growth playbook that shapes how Granola reaches new users.
- You get to balance brand and performance. You’ll test, iterate and grow quickly while keeping everything aligned with Granola’s voice and standards.
- You’ll be a core part of the founding growth team. You’ll experiment with new channels, dig into user insights and build our growth stack from the ground up.
What you’ll do
- Own the acquisition engine. Test, learn and scale the channels that drive new users.
- Test, validate and scale acquisition channels across paid social, search, affiliates and creators. Explore new channels like podcasts and OOH.
- Improve the customer journey. Optimise the website, mobile experience, onboarding and email communications to drive conversion, retention and advocacy.
- Own the brand media budget and decide where to allocate spend to drive awareness and acquisition.
- Go deep on customer insights so messaging and creative resonate at scale.
- Translate story into performance. Turn our brand narrative into strong audiences, messages and creative that convert.
- Manage budget and efficiency. You’ll be accountable for CAC, ROI and channel health.
- Partner with Creative and Brand to produce high performing ads and iterate quickly.
- Build the growth marketing stack including measurement, attribution, dashboards and experiment frameworks.
Your background looks something like
- You’re a hands on growth operator with strong performance marketing instincts.
- You have a builder mentality. You enjoy launching new things from scratch and you’re creative, entrepreneurial and always experimenting.
- You’re analytical, structured and experimental. You think in hypotheses and loops.
- You know how to balance brand with performance and you experiment with creative to drive growth without compromising quality.
- You’re comfortable diving into the details of channel management and the strategy behind it.
- You have a bias to action. You move fast, ship often and learn quickly.
- You’re collaborative. You work well with Brand, PMM and Product to connect story to messaging to performance.
As a person, you...
- Love building from zero to one.
- Thrive in a startup environment with high velocity, uncertainty and constant learning.
- Value working with kind, ambitious and pragmatic people.
- Are excited to work in person with the team in our London office most of the time.
What success looks like
- We know which channels work, why they work and how to scale them.
- CAC improves over time with clear visibility into what drives performance.
- We ship experiments weekly and move quickly from insight to iteration.
- Paid campaigns feel on brand and deliver real results.
- Growth operates with clarity across hypotheses, measurement, insights and next steps.
- We have a repeatable and predictable acquisition engine.
About us
We believe this is the most exciting time for tool builders since the earliest days of computing. Granola helps teams have better meetings, get to the point faster and stay aligned without adding bots or friction. We build for humans with care, ambition and kindness. We believe in London’s energy and talent while building for teams across the world. We pay slightly above market, offer equity and create a workplace that supports real lives. This includes flexibility, learning budgets, wellness support and more.
If this sounds like you, even if you don’t match every single point, we’d love to hear from you.
Growth Marketing Lead London employer: Granola inc
Contact Detail:
Granola inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead London
✨Tip Number 1
Get to know Granola inside out! Dive into their website, social media, and any content they’ve put out. This way, when you chat with them, you can show off your knowledge and passion for what they’re building.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and get the inside scoop on the company culture. Plus, it might just give you a leg up in the application process!
✨Tip Number 3
Prepare for interviews by thinking of specific examples from your past work that showcase your growth marketing skills. Be ready to discuss how you’ve tested and scaled channels before – they’ll want to see that hands-on experience!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Granola team and being part of their exciting journey.
We think you need these skills to ace Growth Marketing Lead London
Some tips for your application 🫡
Show Your Passion: When you’re writing your application, let your enthusiasm for growth marketing shine through! We want to see that you’re genuinely excited about building scalable growth engines and experimenting with new channels.
Tailor Your Application: Make sure to customise your application to reflect how your experience aligns with our needs. Highlight specific examples of how you've owned acquisition engines or optimised customer journeys in the past.
Be Data-Driven: We love numbers! Include metrics and results from your previous roles to demonstrate your impact. Show us how you’ve improved CAC or ROI, and how you’ve used data to inform your decisions.
Keep It Conversational: While we appreciate professionalism, we also value authenticity. Write your application in a friendly tone that reflects our brand voice. Don’t hesitate to let your personality come through!
How to prepare for a job interview at Granola inc
✨Know Your Growth Marketing Inside Out
Before the interview, make sure you’re well-versed in growth marketing strategies. Brush up on your knowledge of acquisition channels like paid social, search, and affiliates. Be ready to discuss specific campaigns you've run and the results they achieved.
✨Showcase Your Experimentation Mindset
Granola is looking for someone who loves to test and iterate. Prepare examples of how you've experimented with different marketing channels or strategies in the past. Highlight what you learned from these experiments and how you applied those insights to drive growth.
✨Align with Granola’s Brand Voice
Familiarise yourself with Granola’s brand and messaging. During the interview, demonstrate how you can balance brand and performance in your marketing efforts. Share ideas on how you would translate their story into compelling campaigns that resonate with their target audience.
✨Be Ready to Discuss Metrics and ROI
Since you'll be accountable for CAC and ROI, come prepared to talk about how you measure success in your previous roles. Bring examples of how you’ve improved channel health and what metrics you focus on to ensure your marketing efforts are effective.