At a Glance
- Tasks: Engage with government leaders to secure meetings and drive sales opportunities.
- Company: Join a dynamic team at Granicus, a leader in digital government solutions.
- Benefits: Competitive salary, career growth, and the chance to make a real impact.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Be at the forefront of public sector innovation and help shape digital engagement.
- Qualifications: Experience in sales or lead generation, with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
The mission of the Business Development Representative (BDR) is to generate high-quality, sales-ready pipeline by identifying, engaging, qualifying, and securing discovery meetings with government decision-makers across the UK public sector (Central Government, Devolved Administrations, Local Authorities, and public sector organisations including the NHS and associated bodies). BDRs are frontline revenue drivers who partner closely with Business Development Managers, Marketing, and Revenue Operations to create consistent, predictable pipeline that results in new customers and long-term platform adoption.
What Your Impact Will Look Like
- Meet or exceed quarterly quota targets for qualified sales meetings (SALs) held and Stage 2 opportunities (SQLs).
- Build and execute a territory plan aligned with assigned Business Development Managers, Marketing and UK market priorities.
- Generate pipeline through inbound lead qualification and targeted outbound prospecting across public sector accounts, ensuring timely follow-up, qualification, and nurturing of marketing-generated leads and website enquiries.
- Maintain detailed and accurate records of all activities, contacts, and accounts in Salesforce.
- Engage senior public sector leaders with relevant, insight-led messaging that reflects Granicus’ differentiated value in digital government and citizen engagement.
- Proactively identify, research, and engage target organisations and senior stakeholders (e.g., Directors, Heads of Service, Digital Leaders, and C-suite equivalents) through phone, email, and multi-channel outreach, demonstrating strong cold-calling discipline.
- Demonstrate strong cold-calling discipline, confidently initiating conversations with senior decision-makers across the public sector.
- Partner with Business Development Managers and Marketing to build and maintain territory/account plans, align messaging and target personas, and generate qualified discovery meetings that convert into sales opportunities and pipeline.
- Participate in marketing campaigns, programmes, and events (including post-event outreach and attendance where relevant).
- Plan and manage daily/weekly outreach to maintain full territory coverage.
- Continuously develop knowledge of Granicus products, UK public sector priorities, GovTech/SaaS trends, and the competitive landscape.
- Participate in regional sales meetings and UK-wide team collaboration.
You Will Love This Job If You Have
- 2+ years of experience in inside sales, business development, or lead generation (preferred).
- Demonstrated success in cold calling/outbound prospecting and consistently meeting activity and performance targets.
- Experience with Salesforce, Salesloft, Gong, or similar sales platforms.
- Exposure to enterprise/complex B2B and/or public sector (B2G) sales environments.
- GovTech, SaaS, or UK public sector experience preferred (not required).
- Excellent command of English language (written and spoken).
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
Business Development Representative employer: Granicus United Kingdom
Granicus is an exceptional employer for Business Development Representatives, offering a dynamic work culture that prioritises collaboration and innovation within the UK public sector. Employees benefit from comprehensive training, opportunities for professional growth, and a supportive environment that encourages engagement with senior decision-makers. With a focus on meaningful impact in digital government and citizen engagement, Granicus provides a rewarding career path for those looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get to know the public sector landscape! Research key players and decision-makers in government organisations. This will help you tailor your outreach and make those cold calls feel a bit warmer.
✨Tip Number 2
Practice your pitch! Role-play with a friend or colleague to refine your messaging. The more confident you sound, the more likely you are to engage those senior leaders.
✨Tip Number 3
Leverage LinkedIn to connect with potential leads. Share insightful content related to GovTech and SaaS trends to position yourself as a knowledgeable resource in the field.
✨Tip Number 4
Don’t forget to follow up! After initial contact, send a quick email or message to keep the conversation going. Persistence is key in building those valuable relationships.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Representative role. Highlight your experience in inside sales and any relevant achievements that showcase your ability to meet targets and engage with decision-makers.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to demonstrate your understanding of the public sector and how your skills align with our mission at StudySmarter.
Showcase Your Cold-Calling Skills:Since cold-calling is a big part of this job, share specific examples of your success in initiating conversations with senior decision-makers. We want to see your confidence and discipline in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Granicus United Kingdom
✨Know Your Stuff
Before the interview, dive deep into understanding the public sector landscape in the UK. Familiarise yourself with key players, current trends, and challenges they face. This will help you engage in meaningful conversations and demonstrate your genuine interest in the role.
✨Master Cold Calling Techniques
Since cold calling is a big part of this role, practice your pitch! Role-play with a friend or record yourself to refine your approach. Focus on being confident and concise, and prepare for common objections you might encounter when speaking to senior decision-makers.
✨Showcase Your Sales Experience
Be ready to share specific examples from your past experiences that highlight your success in lead generation and meeting targets. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them impactful.
✨Engage with Insight-Led Messaging
Think about how you can tailor your messaging to resonate with the public sector audience. Prepare insights or case studies that reflect how Granicus can add value to their operations. This shows that you understand their needs and are ready to contribute from day one.
