Business Development Representative

Business Development Representative

Full-Time 30000 - 40000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Generate sales-ready leads and engage with government decision-makers across the UK.
  • Company: Join Granicus, a leader in transforming the Govtech industry for over 25 years.
  • Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
  • Other info: Dynamic team environment with a focus on collaboration and continuous learning.
  • Why this job: Make a real impact by connecting technology with communities and enhancing citizen engagement.
  • Qualifications: 2+ years in sales or lead generation, strong cold-calling skills, and Salesforce experience.

The predicted salary is between 30000 - 40000 £ per year.

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive.

Over the last 25 years, Granicus has served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers. Our cloud‑based solutions cover communications, government website design, meeting and agenda management software, records management, and digital services. Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada.

The Business Development Representative (BDR) is responsible for generating high‑quality, sales‑ready pipeline by identifying, engaging, qualifying, and securing discovery meetings with government decision‑makers across the UK public sector, including Central Government, Devolved Administrations, Local Authorities, and organisations such as the NHS. BDRs work closely with Business Development Managers, Marketing, and Revenue Operations to create a predictable pipeline that results in new customers and long‑term platform adoption.

What Your Impact Will Look Like

  • Meet or exceed quarterly quota targets for qualified sales meetings (SALs) and Stage 2 opportunities (SQLs).
  • Build and execute a territory plan aligned with the assigned Business Development Manager, Marketing, and UK market priorities.
  • Generate pipeline through inbound lead qualification and targeted outbound prospecting across public sector accounts, ensuring timely follow‑up, qualification, and nurturing of marketing‑generated leads and website enquiries.
  • Maintain detailed and accurate records of all activities, contacts, and accounts in Salesforce.
  • Engage senior public sector leaders with insight‑led messaging that reflects Granicus' differentiated value in digital government and citizen engagement.
  • Proactively identify, research, and engage target organisations and senior stakeholders (e.g., Directors, Heads of Service, Digital Leaders, and C‑suite equivalents) through phone, email, and multi‑channel outreach, demonstrating strong cold‑calling discipline.
  • Demonstrate confident cold‑calling discipline, initiating conversations with senior decision‑makers across the public sector.
  • Partner with Business Development Managers and Marketing to build and maintain territory/account plans, align messaging and target personas, and generate qualified discovery meetings that convert into sales opportunities and pipeline.
  • Participate in marketing campaigns, programmes, and events, including post‑event outreach and attendance where relevant.
  • Plan and manage daily and weekly outreach to maintain full territory coverage.
  • Continuously develop knowledge of Granicus products, UK public sector priorities, GovTech/SaaS trends, and the competitive landscape.
  • Participate in regional sales meetings and UK‑wide team collaboration.

You Will Love This Job If You Have

  • 2+ years of experience in inside sales, business development, or lead generation (preferred).
  • Demonstrated success in cold calling/outbound prospecting and consistently meeting activity and performance targets.
  • Experience with Salesforce, Salesloft, Gong, or similar sales platforms.
  • Exposure to enterprise/complex B2B and/or public sector (B2G) sales environments.
  • GovTech, SaaS, or UK public sector experience preferred (not required).
  • Excellent command of English language, written and spoken.

Security and Privacy Requirements

  • Responsible for preserving the confidentiality, integrity, and availability (CIA) of Granicus information assets in accordance with the company's information security program.
  • Responsible for ensuring the data privacy of employees and customers, their data, and for completing all required privacy training in a timely manner, in accordance with company policies.

Business Development Representative employer: Granicus India

Granicus is an exceptional employer, dedicated to fostering a collaborative and inclusive work culture that empowers employees to make a meaningful impact in the Govtech industry. With a strong focus on professional growth, employees benefit from comprehensive training and development opportunities while working alongside passionate teams committed to transforming government services for communities across the UK. The company's recognition on the GovTech 100 list and as one of the best workplaces by BuiltIn further underscores its commitment to employee satisfaction and success.

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Contact Details:

Granicus India Recruitment Team

We think you need these skills to ace Business Development Representative

Sales Pipeline Generation
Lead Qualification
Cold Calling
Stakeholder Engagement
Territory Planning
Salesforce
Salesloft