Marketing & Communications Executive in Cheltenham

Are you offended by a misplaced apostrophe? Do you love to create engaging written content? Are you an excellent events planner? If you're organised, a natural multi-tasker who's confident with words and a team player with great banter, then this might be the role for you.

The Company Grangers International Ltd, based in Derbyshire and established in 1937, is the owner of market-leading aftercare brands; Grangers, Fabsil and Cherry Blossom.

The Role: Reporting into the Director of Marketing and Communications, this is the role for someone loyal, passionate and looking to make a difference. The individual will work closely with all teams across the business, including Marketing, Product, Design, Technical and Sales.

Full-time. Occasional weekend work may be required for attendance at consumer shows. Opportunity to develop a skills base through funded courses and training software. Salary: Negotiable and dependent upon experience.

Key Areas of Responsibility:

• Support with managing our brand partnerships.
• PR support, including working with our PR agencies, sending out samples, seeding and looking for ways to enhance brand awareness and engagement.
• Attend consumer events, professionally and passionately representing the three brands, as required.
• Coordinate consumer and internal event preparation, ensuring seamless execution.
• Support with the management and expansion of our brand ambassadors and athletes.
• Support with the execution and analysis of B2C campaigns and marketing collateral to drive brand awareness and education.
• Write, edit and proofread a variety of long and short copy in line with brand style and guidelines, including product labels, press releases, blogs, email marketing, training guides, magazine articles, across various categories.
• Enhance brand visibility through influencer partnerships, product seeding, media coverage, and event marketing.
• Support the Visual Content Creator and Social Media Associate with content creation as and when required.
• Support the Trade Marketing Associate with B2B events and creating B2B assets.
• Aid with award submissions.
• Monitor and analyse market, brand and competitor performance/activity and proactively recommend improvements to our activity.
• Work with external agencies on print, PR, marketing and content creation initiatives.
• Work with the E-commerce Manager to drive engagement and brand awareness across our sites.
• Conduct ad-hoc market research, surveys and analysis to evaluate trends, brand awareness and market insight.
• Support the planning and delivery of campaigns and marketing activations across various platforms.
• Proactively research and present ideas for content and campaigns in monthly Marketing meetings.
• Work closely with the Director of Marketing and Communications to assist with all daily marketing activities, helping to ensure all deadlines are met or are ahead of schedule.
• Occasional travel required for meetings, events, and brand activations (UK).
• Work with the Trade Marketing Associate to create and monitor LinkedIn content.
• Manage marketing scheduling using Trello and other workspaces.

The ideal candidate will:

• Be confident with words and willing to adapt a writing style in line with brand guidelines and to suit different audiences.
• Demonstrate excellent communication skills.
• Be able to work to tight deadlines and manage time effectively.
• Be a team player who likes to have fun.
• Have strong attention to detail.
• Have excellent banter.
• Have event experience.
• Have at least 3 years experience in a relevant role.