At a Glance
- Tasks: Lead innovative marketing strategies and enhance digital guest experiences.
- Company: Join Cambria Automobiles, a leader in the UK automotive industry.
- Benefits: Competitive salary, performance bonuses, company car, and private medical care.
- Other info: Field-based role with opportunities for career growth and development.
- Why this job: Shape the future of marketing in a rapidly evolving automotive landscape.
- Qualifications: Proven marketing experience with a creative and entrepreneurial mindset.
The predicted salary is between 100000 - 120000 £ per year.
‘ADAPT’ - 2026 starts the next chapter for Cambria, propelling the company to a completely new level within the UK automotive industry.
Are you looking for a role where you can explore and push the boundaries of marketing and innovation in a group that thrives on passion and exploration of individual and collective potential?
We have a rare and exciting career opportunity for a marketing professional to join us to develop and execute the next level of our marketing and database strategy, to achieve excellence as an integral part of the next step in our revolutionary journey.
We actively seek leaders and visionaries who bring skill and passion to an evolving industry.
About Us…
Cambria Automobiles Limited operate car, motorcycle and commercial vehicle dealerships across England and Scotland, trading under local brand names including Grange, Invicta, Motorparks and Pure Triumph.
We represent some of the most prestigious and environmentally aware brands on the planet including JLR, Aston Martin, Bentley, Lamborghini, Mc Laren, Rolls Royce, Triumph, Omoda, Jaecoo, MG, Alpine, Corvette, INEOS, Mazda and Chery.
We are in a once in a century change within the automotive industry and the Head of Marketing will shape and optimise Guest digital journeys, driving adoption and engagement as we move to a fully digital experience.
Main purpose of role
- Manage all aspects of marketing for Cambria Automobiles.
- Develop marketing strategies and campaigns to enhance the Group’s businesses performance.
- Develop and implement the efficient use of alternative organic marketing channels including but not limited to social media, partnerships, endorsements, and testimonials.
- Manage the quantity, quality, and acquisition costs for all enquiries into the businesses, sales, aftersales, remarketing and new business acquisition.
- Manage, report on and develop the existing lead management system for full internal utilisation/ performance and market for external use.
- Review and report on the performance and compliance of all businesses with the agreed marketing strategies.
- Manage and develop the businesses CRM systems, processes and performance to enhance results.
- This role is a field-based position, with an office provided in Hatfield, Hertfordshire.
- Embrace and improve the quality of the Company’s already extensive data base of over 500k of guests who have a relationship with us.
- Drive a project to develop the next generation of our website, transactional and completely engaging for our guests.
- Drive a project to develop the next level of our social media activity to showcase our brands and products.
About You…
- Ideally with relevant experience but not necessarily trade based.
- Experience in the development and positioning of our extensive portfolio of partner brands.
- Experience in maximising reach and exposure within budgeted constraints.
- Innovative and entrepreneurial approach to marketing and promoting brands and products.
- Creative flair and commercially astute to achieve the ultimate objectives and to optimise growth.
- Be an entrepreneurial and confident leader with an ability to motivate the team achieve their potential.
- Have a passion for digital products, to drive the best operational and commercial outcomes.
- Accustomed to strategically influencing senior leadership to shape and promote aspects of the marketing strategy and guest relationships as well as an ability to execute to tight timelines and in line with our budgetary controls.
- Lead strategy and execution for every guest-facing digital interaction, from discovery through retention.
You will partner with operations to design personalised journeys, optimise conversion and lifetime value, and measure success with clear KPIs.
What’s in It for You?
• Remuneration package of £100 – 120K dependent on experience!
- Performance-related bonus
- Company Car
- 23 days annual leave + 8 bank holidays
- Private medical care
- Life insurance benefit
Ready to Drive Your Career Forward?
We’re at the top of our game – and we want you to join us.
Grange and Cambria Automobiles are proud to be equal opportunities employers. Your data will be handled in accordance with GDPR 2018.
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Head of Marketing in Hatfield employer: Grange
Grange in Birmingham is an exceptional employer, offering a dynamic work culture that values innovation and teamwork. With competitive compensation, including a generous £45K OTE and a company car, employees enjoy extensive annual leave and wellness programs that promote a healthy work-life balance. The company is committed to employee growth, providing opportunities for professional development within the luxury automotive sector, making it an ideal place for motivated individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Hatfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grange and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grange are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grange on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grange. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Hatfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grange. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grange:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grange’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grange
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grange will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grange, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
