Senior Brand Manager in New Alresford

Location: Office-based at the winery near Alresford in Hampshire.

Desired Experience: At least 5–7 years in a brand management role.

Contract: 4 working days per week / 30 hours, permanent.

About Grange Estate Wines: Started by four siblings, on land owned by the family for generations, Grange Estate Wines makes exquisite sparkling wines from a 10.4 hectare vineyard planted in 2011 and tended using regenerative viticultural practices. We are focused on introducing as many people as possible to the award-winning wines that our chalky Hampshire soils produce. Alongside our own wines we also make for a handful of quality-focused producers from around the country. We are aiming to grow the winery to an annual production of about 200,000 bottles. Our current team is small, hard-working and lively and, as this team grows, we are committed to developing its individuals’ skills and training and maintaining equal opportunities across the workforce.

The Role: We are seeking a Senior Brand Manager with at least 5–7 years of experience to take ownership of our brand and customer activity. This is a hands-on, office-based role at the winery, ideal for a creative individual who combines strategic thinking with strong delivery skills. You will be the guardian of the brand, shaping how it shows up across trade, digital, content, and partnerships, while working closely with the commercial team to support growth.

Key Responsibilities:

• Brand & Trade Marketing: Own and evolve the brand positioning and tone of voice across all touchpoints. Act as a brand guardian, maintaining brand guidelines and balancing creative ideas with data-driven thinking. Plan and deliver trade marketing initiatives to support on-trade, off-trade, and distributor relationships. Develop sales tools, presentations, and POS materials for trade partners. Support launches, tastings, events, and trade activations.
• Digital Marketing & Performance: Own digital marketing activity, including paid media and performance marketing. Oversee website content and updates in line with brand and commercial objectives. Track performance, analyse results, and report on ROI and KPIs.
• Content, Social & CRM: Lead social media strategy, content planning, and publishing across key platforms. Manage newsletters and CRM communications, from planning through to execution. Create and commission engaging content (copy, imagery, video) aligned with the brand story.
• Design & Creative Assets: Oversee, design and produce in-house marketing assets, both printed and digital. Brief and manage designers, photographers, and other creatives as required. Ensure all assets are on-brand and of a premium standard.
• Partnerships & Influencer Marketing: Develop and manage content partnerships aligned with brand values and audience. Identify, engage, and manage influencer partnerships and collaborations. Measure and evaluate partnership performance and brand impact.

Necessary Experience: At least 5–7 years’ experience in a brand management (FMCG or luxury desirable – wine/spirits experience is not essential). Strong brand-building and storytelling credentials, ideally within a premium context. Proven experience across digital, content, social, and an understanding of performance marketing. Hands-on project management, with accountability for spend, prioritisation, and ROI, from briefing through to delivery. Experience working with distributors and trade partners to support brand visibility and commercial objectives. Confidence working with creative assets and overseeing design processes. Organised, efficient, proactive, and commercially minded. Excellent written and verbal communication skills.

Why Join Us? English sparkling wine as a category is gaining very strong traction. The Grange has built a trusted brand, speaks with a distinctive tone of voice and makes award-winning wines – now is the time for it to deliver on its fierce ambition to be the definitive English sparkling brand in the premium boutique space. We aim to do this with wit, style, creativity… and you.