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- Tasks: Manage and optimise our website, driving engagement and improving SEO performance.
- Company: Join a dynamic team at Grandir UK, a certified Great Place to Work.
- Benefits: Enjoy 33 days annual leave, flexible working, and retail discounts.
- Other info: Collaborative environment with opportunities for career growth and development.
- Why this job: Make a real impact on user experience and digital marketing strategies.
- Qualifications: Experience in digital marketing, SEO, and website management is a plus.
The predicted salary is between 30000 - 30000 £ per year.
Location: Basingstoke Support Office
Department: Sales & Marketing
Working pattern: Full-time, hybrid flexibility
Salary: up to £30,000 p/a
Join our Marketing team to manage and optimise our website and online listings, driving engagement, conversions, and SEO performance. You’ll lead day-to-day website updates, improve UX and CRO, and deliver our SEO strategy—enhancing content, site structure, and technical performance using data-driven insights. Working closely with internal teams and external partners, you’ll support campaigns and ensure high-quality digital experiences that meet business goals.
What You Will Be Doing
- Website Management & Development
- Manage day-to-day website operations, maintenance, and optimisation, ensuring content accuracy, functionality, and performance.
- Build, update, and enhance pages, landing pages, and features in line with marketing campaigns, operational updates, and brand requirements.
- Coordinate internal website update requests and support onboarding of new settings, including content population, URL structuring, and page launches.
- Work with external developers and agencies to deliver technical updates, improvements, and strategic projects.
- Information Architecture (IA) & User Experience (UX)
- Support the evolution of website IA to improve usability, navigation, and content discoverability.
- Analyse user behaviour using heatmap technology, GA4, and CMS insights to identify friction points.
- Implement UX enhancements to improve journeys, accessibility, and engagement, aligning structure with conversion goals.
- Conversion Rate Optimisation (CRO)
- Lead on-site CRO for key journeys including enquiries, registrations, and lead forms.
- Develop and execute A/B and multivariate testing, optimising landing pages to support campaigns, paid media, and email traffic.
- Use behavioural insights, heatmaps, and funnel analysis to drive conversion improvements.
- SEO (Search Engine Optimisation)
- Support the SEO strategy, aligning on-page, technical, and content initiatives with commercial and acquisition objectives.
- Conduct keyword research, search intent analysis, and on-page optimisation (metadata, headings, copy structure, internal linking, URL hierarchy).
- Collaborate with Brand, Content, developers, and agencies to deliver technical SEO improvements (site speed, crawlability, mobile performance, structured data).
- Monitor rankings, organic traffic, engagement, and site health using GA4, Search Console, SEMrush, Ahrefs, or Screaming Frog, embedding SEO best practice in migrations, acquisitions, and new pages.
- Align SEO insights with Paid Search and Growth teams to maximise search visibility.
- Tracking, Measurement & Reporting
- Manage UTMs, QR codes, and tracking frameworks to ensure accurate campaign attribution.
- Monitor and report digital performance, providing actionable insights to stakeholders.
- Listings & Local Presence
- Manage and optimise nursery listings across Google Business Profiles, directories, and sector platforms.
- Ensure NAP consistency, local SEO best practice, and brand reputation monitoring, including review responses.
- Collaboration & Governance
- Work cross-functionally with Marketing, Operations, Admissions, and IT to deliver website improvements.
- Manage external suppliers, including developers, partners, and agencies.
- Maintain governance, documentation, and quality assurance for all website activity.
- Support continuous improvement through insights, testing, and innovation.
What This Role Offers
- Ownership of website UX, on-site performance, and SEO
- Involvement in strategic website development and optimisation projects
- Opportunity to influence customer journeys, conversions, and organic visibility
- Collaborative, test-and-learn environment
- Exposure to UX, CRO, SEO, analytics, and web development
Core Benefits
- 33 days annual leave (including bank holidays)
- Christmas and New Year shutdown
- Flexible working options
- Childcare discount
- £500 refer-a-friend bonus
- Company pension with employer contributions
- Statutory Sick Pay from day one
- Life assurance
- Certified Great Place to Work
Enhanced Family & Wellbeing Benefits
- 100% pay for first 12 weeks of maternity/adoption leave
- 100% pay for 4 weeks paternity leave
- Up to 4 weeks paid parental bereavement leave
- Up to 2 weeks paid compassionate leave
- Up to 2 weeks paid miscarriage leave
- Wellbeing Day (additional day off)
- The Grand Event – up to 1 extra week of leave after 2 years
Additional Benefits
- Retail discounts (including ASOS, gyms, cinema, M&S, supermarkets)
- 24-hour remote GP access
- Medical cashback (dental, physio, therapies)
- Recognition, rewards, and team celebrations
- Tailored training and career progression opportunities
- Sustainability initiatives and Carbon Literacy training
Grandir UK is committed to safeguarding children and young people. An enhanced DBS check is required. We are an equal opportunity employer and recruit based on merit. AI-assisted tools may be used during the recruitment process; all hiring decisions are made by our team. Apply today. We review applications as they are received and may close the role early.
Web Marketing Executive in Basingstoke employer: Grandir UK
Contact Detail:
Grandir UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Marketing Executive in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise in SEO, UX, and CRO to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their website and drive conversions based on your insights and experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Web Marketing Executive in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Web Marketing Executive role. Highlight your experience with website management, SEO, and digital marketing strategies that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for our team. Share specific examples of your past successes in improving UX and driving conversions, and don’t forget to show your enthusiasm for the role!
Showcase Your Skills: Use your application to showcase your skills in data analysis and conversion rate optimisation. Mention any tools you’ve used like GA4 or SEMrush, as we love seeing candidates who are data-driven.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Grandir UK
✨Know Your Stuff
Before the interview, dive deep into the company's website and online presence. Familiarise yourself with their current marketing strategies, SEO performance, and user experience. This will not only help you understand their needs but also show that you're genuinely interested in the role.
✨Showcase Your Skills
Prepare to discuss specific examples of your past work in web management, UX improvements, and SEO strategies. Bring data-driven results to the table—like how your previous efforts led to increased conversions or improved site performance. Numbers speak volumes!
✨Ask Smart Questions
Think of insightful questions to ask during the interview. Inquire about their current challenges in website optimisation or how they measure success in their digital campaigns. This shows that you're proactive and ready to contribute from day one.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss how you’ve successfully collaborated in the past. Share examples of how you’ve worked with developers, marketers, or external partners to achieve common goals. Teamwork is key!