Head of Growth — AI‑Driven GTM Engine + Equity in London

About Grand

Grand is the first purpose-built fintech for the B2B economy. We’ve raised over $5m to build the most intelligent fintech platform for businesses that operate in the built world. Our first product, Grand Profile, helps businesses understand whom they extend credit to, payment terms, unsecured loans, etc. – surfacing early signals of risk and growth so they can act sooner. Over time, this trust network becomes the foundation for an intelligent payment network where businesses can extend credit, move money, and transact with confidence.

The Role

We’re hiring a Head of Growth to help define and build the growth engine at the core of Grand. This is a high-impact individual contributor role with real ownership. You’ll work AI-first by default, using modern AI tooling to accelerate research, creative, and outbound execution without sacrificing judgment. The goal is to turn complex, built-world demand signals into a pipeline that actually closes — selling to credit controllers, CFOs, and finance teams across SMB, mid-market, and enterprise businesses. This is not a brand-only role and not a vanity-metrics role. You’ll be running paid, outbound, and creative campaigns in production, influencing real revenue, and iterating continuously. Judgment matters as much as execution. Knowing where to spend and where to stop is part of the job. You’ll sit close to the founders, product, and creative teams, shaping how growth is designed, evaluated, and shipped. This is a seat at the founders’ table, helping to define how Grand grows responsibly in a regulated, built-world market. Your mission will be to build a repeatable pipeline engine across outbound and paid acquisition. That’s the wedge. Everything else — brand, lifecycle, community, content — comes after, and only when the engine underneath it works. We’d rather have one channel that compounds than five that look busy.

What You’ll Do

• Own performance marketing end-to-end: strategy, budget, targeting, creative, measurement, iteration
• Launch creative campaigns as a full-stack IC: concept, brief, production, distribution, read-out, next iteration
• Run outbound at scale: cold email sequences, LinkedIn outbound, and the creative ops that fuel them
• Build the paid acquisition engine, with meaningful spend behind the channels that earn it
• Design account-based plays against named finance teams across SMB, mid-market, and enterprise, in partnership with sales
• Brief and ship landing pages, ads, video, and outbound assets, and hold the bar on quality, clarity, and conversion
• Build the reporting that actually matters: CAC, payback, channel-level efficiency, contribution to pipeline and revenue
• Use modern AI tooling across the stack as leverage — for research, copy, creative, outbound personalisation, and agentic workflows where they earn their place
• Partner closely with product and engineering so growth is embedded in workflows, not bolted on

What Success Looks Like 3 Months Into The Role

• A repeatable outbound + paid acquisition engine running in production
• CAC, payback, and channel-efficiency benchmarks are defined and trending in the right direction
• Qualified pipeline generated across finance buyers in SMB, mid-market, and enterprise
• Grand’s category positioning is sharpened and visible in-market
• AI-assisted workflows embedded into how growth gets done, materially improving output and speed
• Growth systems built to scale beyond a single operator

Must Have

• Proven track record in performance marketing, hitting CAC and pipeline targets in high-ticket B2B environments
• Experience launching creative marketing campaigns end-to-end as the IC, from blank page to live in market to read-out
• Experience running outbound motions at scale: cold email sequencing, LinkedIn outbound, and the creative that goes with them
• Strong hands-on experience running Ads in B2B environments
• Comfort marketing to finance buyers (credit controllers, CFOs, financial controllers) across SMB, mid-market, and enterprise, and adjusting the motion to fit
• Practical, daily use of LLMs and modern AI tooling in marketing work — as leverage, not novelty
• Strong analytical instincts: comfortable in GA4, a BI tool (Looker, Mode, or similar), and a CRM (HubSpot or Salesforce)
• Hands-on with modern outbound and enrichment tooling (Clay, Apollo, Instantly, Outreach, Sales Nav, or equivalents)
• Clear writer who can brief copy, critique creative, and write good ad and outbound copy when needed
• Bias toward building durable growth systems, not one-off campaigns
• High intellectual honesty and strong commercial judgment
• Excellent project management skills

Nice to Have

• Experience in marketing, credit, lending, underwriting, risk, payments or another regulated, high-stakes product
• Experience marketing to finance buyers (credit controllers, CFOs, financial controllers)
• Background in early-stage or zero-to-one products as one of the first marketing hires
• Experience building agentic workflows or automations (n8n, Zapier, Make, LLMs, custom agents) to compound output
• Exposure to ABM platforms and intent data
• Familiarity with attribution, MMM, or incrementality testing
• Comfort with SQL, or willingness to learn enough to self-serve data questions

Why This Role / Benefits

• One of the earliest non-founder operators, with direct influence over GTM direction
• Meaningful equity ownership in a long-term company going after a large, underserved market
• A real shot at shaping category creation, not iterating on someone else’s playbook
• Excellent salary: competitive and reflective of the responsibilities of a founding role
• Hybrid Work: at least 3 days in our London office
• Extended Remote Work on request: outcomes matter more than optics
• Builders, not tourists: work with people who care deeply about getting things right

Who You Are

You’re a builder with a marketer’s discipline. You’re excited by messy reality, not pristine attribution dashboards. You’re sceptical of hype and careful about claims. You think in systems, not channels in isolation. You understand that growth reflects product, positioning, and timing, not just spend. You design programmes that improve gradually and fail gracefully. You’ve seen what breaks when campaigns leave the slide deck, and you design accordingly. You take responsibility for the impact of your work, including what doesn’t work. You prioritise trust, credibility, and long-term impact over clever tricks. You value correctness, clarity, and humility over novelty. You thrive in ambiguity, enjoy hard problems with no obvious solution, and take pride in building growth that earns its place. You’re based in London, United Kingdom, or in close commuting distance (or ready to be), and ready to help build something genuinely new. If this sounds like you, let’s talk.