At a Glance
- Tasks: Lead and inspire sales teams while driving Granado's growth in the UK market.
- Company: Join Granado, a historic Brazilian brand with a rich heritage and global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal development.
- Other info: Granado values diversity and is an Equal Opportunity Employer.
- Why this job: Be part of a luxury brand's expansion and make a real impact on customer experiences.
- Qualifications: Strong leadership skills and a passion for retail and customer engagement.
The predicted salary is between 40000 - 50000 € per year.
Granado, the iconic Brazilian brand, is looking for a Retail Commercial Supervisor for its stores in the UK!
About Granado: Founded in 1870 by the Portuguese José Coxito Granado, the Granado story began by selling natural remedies created from plants, herbs, and flowers native to his home, in Rio de Janeiro’s mountainous region. The brand’s first store was established in the heart of downtown Rio de Janeiro, where the historic shop still stands today. The quality and effectiveness of the products soon made Granado one of the official Pharmaceutical suppliers to the Royal Court. For that reason, the brand was given the title of ‘Official Pharmacy of the Imperial Family of Brazil’ by the Emperor D. Pedro II, in 1880. Emblematic in its country of origin, Granado has been passed down through the generations and is part of the Brazilian heritage. In 2013 the brand started its global expansion by opening its first concept store outside of Brazil, at prestigious department store Le Bon Marché in Paris. Thereafter, Granado has opened stores throughout many European countries including France, Spain, Portugal, Italy, England, Greece, and Austria. With more than 90 stores globally, the brand distributes over 15 million products per month due to its increasing and strong presence at the best pharmacies, perfumeries, and department stores throughout Brazil, Europe and in the US.
About the Position: We are looking for a highly commercial and strategic Retail/Sales Supervisor to play a key role in accelerating Granado’s growth and brand visibility across the UK market. This position goes beyond traditional retail management — we are seeking a dynamic leader capable of driving sales performance, developing high-performing teams, creating impactful commercial initiatives, and delivering exceptional customer experiences aligned with the brand’s luxury positioning. The ideal candidate will combine strong people leadership with a hands-on commercial mindset, being responsible for business development opportunities, promotional activations, product and sales training, and building meaningful customer and market engagement to strengthen Granado’s presence in London and across the UK.
Responsibilities & Tasks:
- Lead, motivate and develop sales teams, ensuring high levels of engagement and performance
- Monitor and analyse KPIs (sales, conversion, average transaction value, UPT), implementing action plans for continuous improvement
- Ensure excellence in customer experience, aligned with the brand’s premium positioning
- Deliver training sessions on product knowledge, sales techniques and brand storytelling
- Implement and follow up on commercial strategies and promotional activities
- Oversee visual merchandising and ensure store standards are consistently maintained
- Support store operations (stock management, replenishment and in-store processes)
- Act as a key link between stores and HQ, providing insights on performance and market trends
- Build strong relationships with key clients and drive customer loyalty
- Support new store openings and contribute to the brand’s expansion strategy
Commercial & Sales Skills:
- Sales performance management
- KPI analysis (conversion, ATV, UPT, CRM, sell-out)
- Business development
- Clienteling & customer retention
- Promotional and activation planning
- Luxury/premium sales techniques
- Strategic thinking with strong sales orientation
Leadership & People Management:
- Team leadership and motivation
- Coaching & staff development
- Training delivery
- Performance management
- Conflict resolution
- Recruitment & onboarding
- Building high-performing teams
Diversity, Inclusion & Belonging: Granado is an Equal Opportunity Employer and does not discriminate based on race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information, or any other classification protected by Federal, State or Local law.
Want to join us? Thank you for reading the whole job description! If you liked what you read, kindly send us your resume. We really appreciate your effort in applying for this position.
Head of CRM - Retail in London employer: Granado Pharmácias | Perfumaria Phebo
Granado is an exceptional employer that values its employees by fostering a dynamic and inclusive work culture, where creativity and strategic thinking are encouraged. With a strong commitment to employee development, team members have access to comprehensive training and growth opportunities, all while being part of a prestigious brand with a rich heritage. Located in the vibrant UK retail market, Granado offers a unique chance to contribute to the expansion of a beloved brand, ensuring a rewarding and meaningful career path for those who join the team.
Contact Detail:
Granado Pharmácias | Perfumaria Phebo Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM - Retail in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections we make, the better our chances of landing that dream job!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, be ready to talk about your achievements and how you've driven sales performance in the past. We want to highlight our hands-on commercial mindset and leadership abilities.
✨Tip Number 3
Research the company! Before any interview, let’s dive deep into Granado’s history and values. Knowing their story and what they stand for will help us align our answers and show that we’re genuinely interested in being part of their team.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows our enthusiasm for the role and keeps us fresh in their minds. Plus, it’s a great opportunity to reiterate why we’re the perfect fit for the position!
We think you need these skills to ace Head of CRM - Retail in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of CRM role. Highlight your leadership and sales performance management experience, as these are key for us at Granado.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail and how you can drive Granado's growth in the UK. Be sure to mention any relevant achievements that showcase your strategic thinking.
Showcase Your People Skills:Since this role involves leading and developing teams, make sure to highlight your people management skills. Share examples of how you've motivated teams or resolved conflicts in the past – we love to see that!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Granado!
How to prepare for a job interview at Granado Pharmácias | Perfumaria Phebo
✨Know Your Brand Inside Out
Before the interview, dive deep into Granado's history and values. Understand their product range and what sets them apart in the luxury market. This knowledge will not only impress your interviewers but also help you align your answers with the brand's ethos.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight specific instances where you motivated your team to achieve sales targets or improved customer experiences. This is crucial for a role that demands strong people management and leadership.
✨Be Ready to Discuss KPIs
Brush up on your understanding of key performance indicators relevant to retail, such as conversion rates and average transaction value. Be prepared to discuss how you've used data to drive sales performance and implement action plans for improvement.
✨Demonstrate Your Customer-Centric Approach
Think of ways you've enhanced customer experiences in previous roles. Share stories that illustrate your ability to build relationships and drive customer loyalty, as this aligns perfectly with Granado's focus on exceptional service and premium positioning.
