At a Glance
- Tasks: Lead ASO strategy and build partnerships with major app stores to drive organic growth.
- Company: Join Gram Games, a creative studio behind popular mobile games like Merge Dragons!
- Benefits: Enjoy autonomy, collaboration, and a vibrant work culture with growth opportunities.
- Other info: Diverse and inclusive workplace committed to equal opportunity for all.
- Why this job: Make a real impact in the gaming industry while working with cutting-edge technology.
- Qualifications: 6-10 years of ASO experience and strong leadership skills required.
The predicted salary is between 75600 - 92400 £ per year.
Who We Are
Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline.
We are proudly part of the Zynga & Take-Two Interactive family.
We do things differently here: we work in small self-managing teams, giving you an incredible amount of ownership, autonomy, and impact.
At Gram, everyone is expected to have a razor-sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy.
If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.
We are looking for an ASO & Partnerships leader to drive organic growth and deepen platform relationships for Merge Dragons, Monster Legends, Dragon City, Farm Ville titles and many more.
This role owns the studio's app store optimization strategy end-to-end and serves as our primary relationship holder with the major app store platforms - Google Play, the Apple App Store, Microsoft Store and Amazon Appstore.
You will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to unlock sustainable organic growth and strengthen the top of the funnel.
You will mentor and empower the ASO team to deliver best-in-class execution, and you'll be the studio's trusted voice in front of our platform partners.
Responsibilities
- Strategic Leadership
- Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
- Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
- Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.
- Platform Partnerships
- Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
- Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
- Advocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA.
- Represent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans.
- Performance Optimization
- Lead store listing experimentation (Custom Product Pages, Product Page Optimization, Google Play store listing experiments) to improve conversion rate.
- Own keyword and metadata optimization, and build rigorous test roadmaps across icons, screenshots, preview videos, and descriptions.
- Establish measurement frameworks to attribute organic uplift and quantify the impact of ASO and featuring initiatives.
- Team & Collaboration
- Mentor ASO managers, specialists, and analysts; build structured career growth and execution excellence.
- Partner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs.
- Collaborate with UA, Product, and Data teams to ensure cohesive full-funnel optimization and visibility improvements.
- Operational Excellence
- Establish clear accountability for results with transparent reporting and actionable insights.
- Improve execution speed through better process, prioritization, and cross-team alignment.
Qualifications
- 6-10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
- Proven track record of improving organic installs and store conversion at scale across multiple markets.
- Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
- Strong fluency in ASO tools (e. g. App Tweak, Sensor Tower, data. ai) and store listing A/B testing methodologies.
- Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.
- Experience leading and developing high-performing teams.
- Ability to influence stakeholders and drive alignment across multiple functions.
- Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games.
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.
Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process.
Please contact us at jobs@gram. gs to request any accommodations or for support related to your application for an open position.
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ASO & Partnerships Director in Looe employer: Gram Games
At Gram Games, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Senior Game Architect, you will not only lead the architectural vision of exciting projects like Merge Dragons but also benefit from a competitive salary, private medical care, and ample opportunities for professional growth in the vibrant UK tech scene. Join us to be part of a collaborative team that values creativity and technical excellence.
StudySmarter Expert Advice🤫
We think this is how you could land ASO & Partnerships Director in Looe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gram Games and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gram Games are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gram Games on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace ASO & Partnerships Director in Looe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gram Games. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gram Games:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gram Games’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gram Games
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gram Games will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gram Games, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
