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For Companies At a Glance
- Tasks: Lead user acquisition strategies and manage large-scale mobile advertising campaigns.
- Company: Join Gram Games, creators of popular titles like Merge Dragons! and part of Zynga.
- Benefits: Competitive salary, private medical care, company bonuses, and a fantastic onsite chef.
- Why this job: Make a real impact in a dynamic environment with ownership and autonomy.
- Qualifications: Experience in mobile user acquisition and managing ad network campaigns.
- Other info: Hybrid work model with opportunities for career growth and learning.
The predicted salary is between 36000 - 60000 Ā£ per year.
London, UK
Who We Are:
Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & TakeāTwo Interactive family. We do things differently here: we work in small selfāmanaging teams, giving you an incredible amount of ownership, autonomy, and impact. At Gram, everyone is expected to have a razorāsharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.
6 month fixed term contract
Position Overview:
As a User Acquisition Manager, you will oversee our largeāscale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for sevenāfigure monthly budgets to acquire new and engaged players for our portfolio of topāgrossing IAP games. As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyperācasual, RPG and sports. At Gram we embrace a hybrid work environment. Within this role, you would work 2 days per week in our London office and the remaining days at home.
What You'll Do:
- Lead user acquisition strategy and performanceābased media buying on SDK ad networks, social and programmatic platforms
- Work closely with product teams, senior stakeholders, and network account managers
- Conduct thorough analysis and cooperate with ināhouse design team on new concepts
- Assist in forecasting and management of a multimillionādollar budget
- Lead interādepartmental projects to deliver innovative solutions and business performance improvements
- Identify and develop new partner and platform opportunities to drive increased performance over time
- Perform analysis to spot opportunities and trend changes for the UA activities
- Stay ahead of industry best practices and competitor trends
- Represent the studio at international conferences and events
What You Bring:
- Experience managing ad network campaigns
- Experience in mobile user acquisition and KPI driven analysis
- Experience launching new games/apps and maintain multiple live products at scale
- Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks
- Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
- Expert with Excel functions (vālookup and pivot tables)
- Extremely organized and high level of attention to detail
- Analytical and metric driven
Bonus Points:
- SQL knowledge
- Mobile gaming and freeātoāplay experience
What We Offer You:
- Highly competitive salary
- Private medical care
- Company bonus scheme
- Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
- Life insurance and a favourable pension scheme
- Healthcare cash plan including dental and optical coverage
- Amazing tech to work with and consoles to play and relax with everywhere you look!
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic ā not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at jobs@gram.gs to request any accommodations or for support related to your application for an open position.
User Acquisition (UA) Manager - 6 month FTC in London employer: Gram Games
Contact Detail:
Gram Games Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land User Acquisition (UA) Manager - 6 month FTC in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow UA managers. You never know who might have the inside scoop on job openings or can put in a good word for you.
āØTip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past campaigns and successes. This will help you stand out during interviews and demonstrate your expertise in user acquisition.
āØTip Number 3
Be proactive! Donāt just wait for job postings to appear. Reach out directly to companies you admire, like Gram Games, and express your interest in potential opportunities. A little initiative can go a long way!
āØTip Number 4
Keep learning! Stay updated on the latest trends in mobile gaming and user acquisition. Join online courses or webinars to sharpen your skills and show potential employers that you're committed to growth.
We think you need these skills to ace User Acquisition (UA) Manager - 6 month FTC in London
Some tips for your application š«”
Show Your Passion: When writing your application, let your enthusiasm for user acquisition and mobile gaming shine through. We want to see that youāre not just looking for a job, but that youāre genuinely excited about the role and what we do at Gram Games.
Tailor Your CV: Make sure your CV is tailored to highlight your experience with ad network campaigns and mobile user acquisition. We love seeing how your skills align with our needs, so donāt be shy about showcasing relevant achievements!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and experiences. Avoid fluff and focus on what really matters!
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way for us to receive your application and ensures youāre considered for the role. Plus, it gives you a chance to explore more about us while youāre at it!
How to prepare for a job interview at Gram Games
āØKnow Your Numbers
As a User Acquisition Manager, you'll be dealing with large budgets and performance metrics. Brush up on your understanding of KPIs, ROI, and how to analyse ad network campaigns. Be ready to discuss specific examples from your past experiences where you successfully managed budgets and optimised campaigns.
āØShowcase Your Analytical Skills
Prepare to demonstrate your analytical prowess during the interview. Bring examples of how you've used data to drive decisions in user acquisition. Familiarise yourself with tools like Excel, MMPs, and market research platforms, as these will likely come up in conversation.
āØUnderstand the Gaming Landscape
Since Gram Games is all about mobile gaming, make sure you know the latest trends in the industry. Research their games and competitors, and be prepared to discuss how you can leverage your knowledge to enhance user acquisition strategies for their titles.
āØEmphasise Collaboration
This role involves working closely with various teams, so highlight your experience in cross-departmental projects. Share examples of how you've collaborated with product teams or design teams to achieve common goals, showcasing your ability to work autonomously while still being a team player.
