At a Glance
- Tasks: Lead user acquisition strategy and drive profitable growth for exciting mobile games.
- Company: Join Gram Games, part of the Zynga & Take-Two family, known for innovative gaming.
- Benefits: Competitive salary, private medical care, company bonuses, and relocation assistance.
- Other info: Enjoy a vibrant workplace with great tech, onsite chef, and excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment with ownership and autonomy.
- Qualifications: 6-10+ years in performance marketing, ideally in mobile gaming, with strong analytical skills.
The predicted salary is between 47250 - 57750 £ per year.
Who We Are
Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline.
We are proudly part of the Zynga & Take-Two Interactive family.
We do things differently here: we work in small self-managing teams, giving you an incredible amount of ownership, autonomy, and impact.
At Gram, everyone is expected to have a razor-sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy.
If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.
We are looking for a results-driven UA leader to drive profitable growth for
Gram Games and Merge Dragons! .
This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration.
You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities.
You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.
Responsibilities
- Strategic Leadership
- Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.
- Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.
- Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.
- Performance Optimization
- Lead measurement frameworks (MMM, incrementality studies, p LTV) to improve decision quality.
- Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).
- Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.
- Team & Collaboration
- Mentor UA managers and analysts; help build structured career growth and execution excellence.
- Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.
- Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements.
- Operational Excellence
- Establish clear accountability for results with transparent reporting and actionable insights.
- Improve execution speed through better process, prioritization, and cross-team alignment.
Qualifications
- 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.
- Proven track record of scaling multi-million €/$ UA budgets profitably.
- Strong fluency in mobile attribution, LTV modeling, and ROAS optimization.
- Experience leading and developing high-performing teams.
- Strong analytical thinking and decision-making using data and experimentation.
- Ability to influence stakeholders and drive alignment across multiple functions.
- Bonus: familiarity with Match-3/puzzle models and Merge Games or builder games.
Benefits
In return for bringing your expertise to this top-priority role, we offer some of the best benefits in the gaming industry!
- Highly competitive salary
- Private medical care
- Company bonus scheme
- Relocation assistance for those moving to the UK
- Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
- Life insurance and a favorable pension scheme
- Healthcare cash plan, including dental and optical coverage
- Amazing tech to work with and consoles to play and relax with everywhere you look!
- #LI-Hybrid
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.
Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process.
Please contact us at jobs@gram. gs to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, Whats App, or others.
Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.
Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.
Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i. e., via a zynga. com, take2games. com, naturalmotion. com, smallgiantgames. com, themavens. com, gram. gs email domain).
Associate Director UA in London employer: Gram Games
At Gram Games, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Senior Game Architect, you will not only lead the architectural vision of exciting projects like Merge Dragons but also benefit from a competitive salary, private medical care, and ample opportunities for professional growth in the vibrant UK tech scene. Join us to be part of a collaborative team that values creativity and technical excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director UA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gram Games and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gram Games are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gram Games on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gram Games. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director UA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gram Games. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gram Games:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gram Games’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gram Games
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gram Games will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gram Games, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
