At a Glance
- Tasks: Lead digital marketing efforts, managing PPC, SEO, and social media campaigns.
- Company: Join Grain, a fast-growing broadband provider revolutionising connectivity across the UK.
- Benefits: Enjoy 25 days annual leave, up to 7% retirement contribution, and employee perks.
- Other info: Full-time role with a supportive culture focused on inclusivity and growth.
- Why this job: Be part of a dynamic team driving digital transformation and making a real impact.
- Qualifications: 5+ years in digital marketing, with experience in PPC, CRM systems, and social media management.
The predicted salary is between 36000 - 60000 £ per year.
You will own our digital marketing channels, using data and analytics to segment our audience and create engaging and creative multi‑channel campaigns to generate sales and bring new leads into the business. You will own the planning and execution of PPC, website and SEO, while working closely with the wider marketing team to deliver the right content to the right audience at the right time.
Main responsibilities
The job role includes, but is not exhaustive:
PPC: Manage paid advertising via current and new channels including Google Ads, ensuring continuous improvement based on results and analytics. Oversee the daily, weekly and monthly planning and performance in line with goals and budget.
Social Media: Manage paid social media channel planning and reporting, using industry knowledge, business insight, best practice and analytics to deliver leads and sales. Work alongside marketing colleagues to improve organic social content for reach to a wider audience.
Systems: Become a “Superuser” of the CRM system, becoming the go‑to person for customer knowledge, upskilling the team in how the data impacts digital marketing activities.
Website: Manage the website Content Management System (CMS) on WordPress, including the design and creation of mobile‑optimised website content, using analytics to continually improve the channel.
SEO: Own the strategy, management and delivery of SEO, to improve our reach in our target geographical areas.
AI: Look at the opportunity to develop AI throughout our marketing campaigns and develop action plans to efficiently implement projects which will bring value and ROI.
External Agencies: Manage day‑to‑day opportunities with our external agencies, using their knowledge and insight to drive better performance for the business across web and PPC.
Internal Team: Line‑manage the digital team to ensure projects are delivered on time and in line with business objectives.
Business: Build and manage cross‑department relationships to drive digital performance, including sales, service, IT, systems and networks. Ensure compliance with GDPR and other customer legislation across all digital platforms. Own and participate in specific projects to enhance the business as it grows and support the Head of Marketing with key growth activities.
Working hours
This is a full‑time position working 37.5 hours per week. Monday – Friday from 9.00am – 5.00pm with a 30‑minute unpaid lunch break.
This role requires you to travel to our Carlisle HQ at least once per month.
Experience required
- 5+ years of experience in a similar digital role
- Experience in services or utilities would be beneficial
- Evidenced PPC and e‑commerce experience
- Experience in CRM systems (Zoho knowledge beneficial)
- Management of social media platforms
- Management of website CMS systems
Hours & travel
This role requires you to travel to our Carlisle HQ at least once per month. Full‑time: 37.5 hours per week (Monday – Friday, 9.00am – 5.00pm, 30‑minute unpaid lunch break).
Equal opportunities
Dedicated to fostering inclusivity and diversity, our company takes pride in our commitment to equal opportunities.
Benefits
Based on experience.
Annual leave allowance
We offer 25 days annual leave allowance, plus bank holidays.
Retirement
We will contribute up to 7% towards your retirement.
Life insurance
We provide 4 times your annual salary to a nominated person, following a death in service.
Employee incentive scheme
Get financially rewarded for your hard work and dedication with an annual incentive scheme.
Employee referral scheme
Refer a friend or former colleague to join the Grain team and you could earn a large incentive.
Perks at work
Take advantage of great discounts with selected nationwide retailers.
Assistance programme
Our Employee Assistance Programme grants you access to wellbeing counselling and legal information should you ever need it.
Digital Marketing Manager in Carlisle employer: Grain Connect Limited
Grain is an exceptional employer, offering a dynamic work environment in Carlisle where innovation meets inclusivity. With a strong focus on employee growth, we provide comprehensive benefits including generous annual leave, retirement contributions, and an Employee Incentive Scheme that rewards your hard work. Join us in revolutionising broadband connectivity while enjoying a supportive culture that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Carlisle
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our campaigns during interviews.
✨Tip Number 2
Showcase your experience with CRM systems, particularly Zoho if you have it. Being able to demonstrate your ability to leverage data for marketing strategies will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience in the services or utilities sector. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlighting your results-driven approach will resonate well with us as we look for someone who can drive performance and growth.
We think you need these skills to ace Digital Marketing Manager in Carlisle
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, particularly in PPC, SEO, and social media management. Use specific metrics to demonstrate your achievements, such as increased sales or improved engagement rates.
Craft a Compelling Cover Letter:In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities outlined in the job description. Mention any experience you have with CRM systems and managing teams, as these are key aspects of the role.
Showcase Your Analytical Skills:Since the role involves using data and analytics, provide examples of how you've used data to inform your marketing strategies in previous roles. This could include successful campaigns you've managed or insights you've gained from analytics tools.
Highlight Your Teamwork Experience:The position requires collaboration with various departments. Include examples of how you've successfully worked with cross-functional teams in the past, focusing on your ability to build relationships and drive performance.
How to prepare for a job interview at Grain Connect Limited
✨Showcase Your Data Skills
As a Digital Marketing Manager, you'll be expected to use data and analytics to drive decisions. Be prepared to discuss specific examples of how you've used data to segment audiences and improve campaign performance in your previous roles.
✨Demonstrate PPC Knowledge
Since managing PPC is a key responsibility, brush up on your Google Ads knowledge. Be ready to talk about successful campaigns you've managed, including the strategies you employed and the results achieved.
✨Familiarise Yourself with SEO Strategies
SEO is crucial for this role, so make sure you can discuss your experience with SEO strategies. Highlight any successful projects where you've improved website rankings or increased organic traffic.
✨Prepare for Team Management Questions
You'll be line managing a digital team, so expect questions about your leadership style and how you motivate your team. Think of examples that showcase your ability to manage projects and deliver results collaboratively.
