At a Glance
- Tasks: Lead SEO strategy to boost visibility and drive traffic across our digital platforms.
- Company: Join Graham & Brown, a creative family business with over 80 years of innovation.
- Benefits: Enjoy flexible working, birthday off, discounts, and a generous pension scheme.
- Other info: Collaborative environment with opportunities for professional development and social events.
- Why this job: Make a real impact on our brand's online presence and growth.
- Qualifications: Proven SEO experience, analytical skills, and knowledge of SEO tools required.
Welcome to Graham & Brown Holdings, a family of companies founded in 1946. For over 80 years, we have inspired customers with creativity, craftsmanship, and innovation. Our mission is to help customers create loving homes through both Graham & Brown and G&B Home Living, delivering inspiring design and exceptional value.
The Opportunity
We are seeking an experienced and analytical SEO Manager to join our digital marketing team. In this role, you will develop and lead the SEO strategy across our digital platforms to improve organic search visibility, increase inbound traffic, and ultimately drive revenue growth. You will work closely with content creators, digital marketers, product teams, and web developers to develop and execute SEO best practices that align with overall brand goals. You will analyse website performance data and search trends to identify opportunities for optimisation and growth. The ideal candidate is passionate about SEO trends, LLM strategy, data‑driven marketing, and has a proven track record of increasing organic traffic and search rankings.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to improve visibility and performance across Google SERPs and LLMs for both grahambrown.com and notwohouses.com globally.
- Conduct keyword research, competitive analysis, and SEO audits to identify areas for improvement.
- Collaborate with web developers to ensure SEO best practices are implemented technically.
- Optimise on‑page content, meta tags, headings, and site architecture for SEO.
- Monitor and analyse SEO performance metrics and generate reports to inform strategy.
- Stay up to date with the latest SEO trends, tools, and algorithm changes.
- Work cross‑functionally with content, marketing, and product teams to align SEO efforts with business objectives.
Requirements
- Proven experience developing and executing successful SEO strategies in a commercial environment.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Excellent analytical skills and the ability to interpret data and generate actionable insights.
- Understanding of HTML, CSS and technical SEO principles.
- Strong communication and collaboration skills to work effectively with cross‑functional teams.
- Experience in content marketing and keyword research methodologies.
- Up-to-date knowledge of search engine algorithms and ranking factors.
- Degree educated or equivalent relevant experience.
Benefits
- Your birthday off.
- Self managed time – flexibility to plan your day.
- Hybrid working – option to work remotely for 20% of the week.
- A discount of up to 60% on selected products.
- A generous pension scheme (totaling 10%).
- Life assurance.
- Cycle to work / electric car salary sacrifice scheme.
- Free on‑site parking.
- Regular social events.
If this sounds like your perfect role, don't delay in making your application to join us as our new SEO Manager today!
SEO Manager in Blackburn employer: Graham & Brown Holdings
At Graham & Brown Holdings, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a supportive family-oriented environment. Our flexible hybrid working model, generous benefits including a significant discount on products, and opportunities for personal and professional growth make us an attractive choice for those looking to thrive in their careers. Join our passionate team and contribute to our mission of helping customers create loving homes while enjoying a vibrant work culture and regular social events.
Contact Details:
Graham & Brown Holdings Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in Blackburn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Graham & Brown Holdings and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Graham & Brown Holdings are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Graham & Brown Holdings on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Graham & Brown Holdings. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager in Blackburn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Graham & Brown Holdings. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Graham & Brown Holdings:Show us that you’ve done your homework! In your application, briefly mention what you admire about Graham & Brown Holdings’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Graham & Brown Holdings
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Graham & Brown Holdings will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Graham & Brown Holdings, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
