At a Glance
- Tasks: Create engaging email and blog content that reflects our premium brand.
- Company: Join Graham & Brown, a proud British family business with 80 years of creativity.
- Benefits: Enjoy flexible working, your birthday off, and up to 60% discount on products.
- Other info: Be part of a fun team with regular social events and excellent career growth.
- Why this job: Make a real impact on customer communications while developing your creative skills.
- Qualifications: Experience in design and CRM, with strong writing and collaboration skills.
The predicted salary is between 27628 - 29122 £ per year.
Location: Blackburn, Lancashire
Salary: £27,628 - £29,122
About Graham & Brown Holdings
Welcome to Graham & Brown Holdings - a family of companies; founded in 1946 we are a proud British, fourth-generation family of companies. For 80 years, we've been inspiring people to think differently about their homes through creativity, craftsmanship, and innovation. Across both Graham & Brown and G& B Home Living our vision is simple: to design our future, and our mission is clear: to help our customers create loving homes.
Job Purpose
As a Junior CRM Digital Executive, you will play an important role in shaping our customer communications across email, SMS and supporting editorial content. Combining creative copywriting with strong visual awareness, you will create compelling B2C email content and supporting assets that reflect the premium nature of our brands. Alongside email & blog content creation, you will support the analysis of campaign performance, helping to identify insights and trends that inform future creative and communication strategies. This role would suit someone with experience in design, particularly working within brand guidelines, exceptional written communication skills & a meticulous eye for detail.
Our Junior CRM Digital Executive Will ...
- Help bring our brands to life by ensuring our warm, friendly and expert tone of voice shines through every customer touchpoint across email and blog content
- Support the CRM Manager and CRM Executive in planning and delivering engaging customer communications across our CRM channels
- Create beautifully designed and thoughtfully written email campaigns, SMS communications and supporting blog content that inspire and connect with our customers
- Design engaging creative assets for CRM campaigns, always maintaining a premium aesthetic and consistent brand identity
- Review campaign performance and engagement metrics to help identify what resonates most with our audience, using insights to inform future creative direction, copy and content strategy
- Contribute ideas for testing new subject lines, messaging approaches and creative concepts to continuously improve campaign performance
- Collaborate closely with our brand, social and trading teams to ensure all messaging and creative assets feel aligned, cohesive and commercially effective
- Support the testing and quality assurance of email campaigns across multiple devices and platforms, ensuring a seamless customer experience and exceptional attention to detail
- Use tools such as Figma, Grammarly, Claude, Asana and Bloomreach to support creativity, efficiency and accuracy across the CRM workflow.
What We’re Looking For...
- Confident using Figma or similar creative design tools, with the ability to create visually engaging content that aligns with a premium brand aesthetic
- A minimum of 12 months’ experience working with CRM, ESP or CDP platforms, with an interest in customer communications and digital customer journeys
- A strong understanding of ecommerce and digital marketing, with curiosity around what drives customer engagement and campaign performance
- Exceptional written communication skills, with excellent spelling, grammar and a natural flair for creative copywriting
- A collaborative and proactive approach, with strong communication skills and the confidence to work closely with cross‑functional teams
What We Offer You...
- Your birthday off—because you deserve to celebrate in style!
- Flexible working – we believe in work life balance
- Hybrid working – option to work remotely for 20% of the week
- A fantastic discount of up to 60% – perfect for giving your home a makeover
- A generous pension scheme (totalling 10%) – because your future matters
- Free parking and access to company vehicles for business needs
- Regular social events hosted by our Fun Squad – because we know how to work hard and play hard
CRM & Email Creative Specialist (Hybrid, Flexible) in Blackburn employer: Graham & Brown Holdings
At Graham & Brown Holdings, we pride ourselves on being a family-oriented employer that values creativity and innovation. Our flexible working arrangements and commitment to work-life balance ensure that our employees thrive both personally and professionally. With generous benefits like a substantial discount on our products, a robust pension scheme, and regular social events, we foster a vibrant work culture that encourages growth and collaboration in the heart of Blackburn.
Contact Details:
Graham & Brown Holdings Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Email Creative Specialist (Hybrid, Flexible) in Blackburn
✨Tip Number 1
Get to know the company inside out! Research Graham & Brown's values, products, and recent campaigns. This way, when you chat with them, you can show off your knowledge and passion for their brand.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and digital marketing. Think about how your skills align with their needs, especially around creative content and customer engagement strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Graham & Brown.
We think you need these skills to ace CRM & Email Creative Specialist (Hybrid, Flexible) in Blackburn
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creative flair shine through! Use engaging language and a friendly tone that reflects the warm vibe of Graham & Brown. Remember, this role is all about creativity, so don’t hold back!
Tailor Your Application:Make sure to customise your CV and cover letter for the Junior CRM Digital Executive position. Highlight your experience with CRM tools and any relevant design work. We want to see how you can bring our brands to life!
Proofread Like a Pro:Before hitting send, give your application a thorough proofread. Attention to detail is key in this role, so make sure there are no typos or grammatical errors. Tools like Grammarly can help, but a personal review is always best!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Graham & Brown Holdings
✨Know Your Stuff
Before the interview, dive deep into Graham & Brown's brand values and recent campaigns. Familiarise yourself with their tone of voice and how they engage customers through email and SMS. This will help you demonstrate your understanding of their mission and how you can contribute.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work in CRM and email design. Include examples that reflect a premium aesthetic and align with the brand's identity. Be ready to discuss your creative process and how you approach copywriting and visual design.
✨Be Data Savvy
Brush up on your analytical skills! Be prepared to discuss how you've used campaign performance metrics to inform your creative decisions in the past. Showing that you can blend creativity with data-driven insights will set you apart.
✨Ask Thoughtful Questions
At the end of the interview, have a few insightful questions ready about their CRM strategies or upcoming campaigns. This shows your genuine interest in the role and helps you understand how you can fit into their team and contribute effectively.
