At a Glance
- Tasks: Lead sales strategies and manage events for a dynamic venue portfolio.
- Company: Exciting venue management company in London with a focus on collaboration.
- Benefits: Competitive salary, 27 days leave, social events, and professional development opportunities.
- Other info: Inclusive workplace that values diverse perspectives and offers excellent career growth.
- Why this job: Join a creative team and make an impact in the events industry.
- Qualifications: 4+ years in venue or events sales with strong relationship-building skills.
The predicted salary is between 45000 - 45000 £ per year.
- Senior Sales & Events Manager (BBBH ) London, England
- Senior Sales and Events Manager
- Full Time
- London, England, United Kingdom
- Description
Role
Senior Sales and Events Manager
Reports to
Head of Spaces
Location
London
Contract Type
Full Time, Permanent (42.5 hours per week)
About the Role
We are looking for a talented Senior Sales & Events Manager to deliver and execute sales strategies in collaboration with the Head of Spaces.
This person will lead the day-to-day handling and conversion of incoming enquiries while executing sales strategies to drive growth across their venue portfolio.
They will be accountable for achieving sales performance targets and ensuring commercial success.
Key Responsibilities
- Successfully deliver sales strategies with the support of the sales team, including:
- Identifying new events, opportunities, and markets
- Data recording via CRM software
- Business development and proactive sales
- Relationship management with clients, prospects, agencies, and internal stakeholders
- Marketing initiatives
- Ensure all sales targets are achieved and KPIs are consistently monitored.
- Maintain the highest standards of sales operations.
- Work with senior stakeholders to develop and implement proactive sales strategies that support both short and long-term business objectives.
- Support the conversion and negotiation of contracts and manage key high-value clients.
- Conduct venue site visits with clients, showcasing event possibilities, identifying upselling opportunities, and explaining operational logistics.
- Marketing
- Collaborate with marketing teams and venue leaders to deliver data-driven marketing strategies.
- Ensure marketing objectives, targets, and KPIs are achieved.
- Maintain high standards of marketing operations.
- Act as a brand ambassador and support brand growth across venues.
- Attend networking events, exhibitions, and promotional activities to actively promote venues and services.
- Finance
- Ensure compliance with company policies, procedures, and reporting requirements.
- Raise event invoices as required and support debt management processes.
- Work alongside operational teams to ensure events are financially reconciled promptly.
- Report forecasting and reconciliation figures to senior management.
- Provide reports to stakeholders when required.
- Coach and support team members to ensure understanding of sales standards and expectations.
- Operations
- Work closely with operational teams to ensure compliance with company policies and procedures.
- Ensure a smooth handover process from sales to operations teams.
- Team
- Support people management and HR processes as required.
- Foster a positive working environment aligned with company values and principles.
Skills & Experience
- Proven track record of contributing to and delivering business strategies for complex, multi-purpose venues.
- Experience managing, influencing, and inspiring cross-functional teams, including sales, operations, and facilities professionals.
- Minimum of 4 years' experience in venue sales, events sales, or a similar environment.
- Demonstrated commercial awareness, including sales negotiations, revenue generation, target achievement, and strategic planning.
- Strong knowledge of the local venue and events market.
- Ability to build relationships with clients and stakeholders at all levels while remaining calm under pressure.
- Experience managing sales budgets, P&Ls, and financial reporting.
- Strong understanding of collaborative marketing and brand strategies.
- Experience monitoring and managing sales targets and KPIs.
- Ability to manage multiple projects simultaneously and prioritise effectively.
- Excellent commercial acumen and strategic thinking.
- Open and honest communication style.
- Positive, proactive approach to work.
- Excellent communication and interpersonal skills.
- Proficiency with Mac computers, Google Workspace, and Microsoft Office.
- Experience using CRM systems such as Salesforce, Hub Spot, or similar platforms.
- Experience using event management or diary management software.
- Discretionary profit-sharing scheme.
- Paid overtime.
- 27 days annual leave plus bank holidays.
- Social events and complimentary event tickets.
- Staff discounts on food and beverages.
- Employee Assistance Programme (EAP).
- Additional benefits including season ticket loans, cycle-to-work scheme, optical care, and referral incentives.
- Training and professional development opportunities.
- Inclusive, collaborative, and creative working environment.
- Diversity & Inclusion
We are committed to creating a diverse and inclusive workplace where everyone can thrive.
We welcome applications from people of all backgrounds and believe that diverse perspectives strengthen our teams and our business.
Yes, I am currently eligible to work (work permit/visa/citizenship) in the country to which I am applying.
No, I am not currently eligible to work (work permit/visa/citizenship) in the country to which I am applying.
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Senior Sales & Events Manager in London employer: GraftonUK
Join a prestigious international brand in the commercial interiors sector, where innovation and design excellence are at the forefront. Based in London, this role offers a dynamic work culture that fosters collaboration and autonomy, allowing you to make a tangible impact on high-value projects. With ample opportunities for professional growth and development, you'll be part of a team that values strong relationships and proactive engagement within the design and construction community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales & Events Manager in London
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to GraftonUK as a field sales pro!
✨Scout Out the Competition
Research potential competitors for GraftonUK and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up GraftonUK’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Senior Sales & Events Manager in London
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at GraftonUK, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at GraftonUK, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at GraftonUK.
How to prepare for a job interview at GraftonUK
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that GraftonUK offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in GraftonUK but also helps you get a feel for whether you’d thrive in that environment.
