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For Companies At a Glance
- Tasks: Lead SEO strategy and create engaging content for a fashion brand.
- Company: Dynamic fashion retail company focused on digital innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative team culture with exciting projects and career advancement.
- Why this job: Shape brand storytelling and enhance online visibility in a creative environment.
- Qualifications: Experience in fashion or retail with strong SEO knowledge.
The predicted salary is between 40000 - 50000 £ per year.
About the role
We are looking for a Digital Marketing Content Manager who can bring strong SEO knowledge together with a good understanding of brand storytelling in the fashion and retail world. This is a role for someone who enjoys working with content, understands how customers discover products online, and can help shape how the brand is found and experienced across all organic channels.
Key Responsibilities
- SEO Leadership
- Lead the SEO strategy across product, category and editorial content
- Oversee all SEO requirements related to the migration from Hybris to Shopify
- Protect rankings, traffic and organic revenue during and after the migration
- Monitor organic performance and identify opportunities for improvement
- Content Development
- Create and manage an SEO led content plan that supports brand storytelling and commercial goals
- Guide the production of onsite and blog content to ensure clarity, relevance and consistency
- Use performance insights to optimise content across key customer touchpoints
- Modern Search and LLM Readiness
- Develop content structures that support visibility in AI and LLM powered search environments
- Work with creators and internal teams to produce accurate and structured content suitable for new discovery behaviours
- Digital PR
- Support digital PR activity that enhances brand authority and organic growth
- Collaborate with the Brand PR team to align key stories and campaigns
- Cross Functional Collaboration
- Partner with Brand, PR, Influencer and Content teams to maintain consistent tone of voice
- Manage agency partners and ensure output meets quality and performance expectations
Experience and Skills
- Background in fashion, retail or a consumer brand environment
- Strong understanding of SEO
Digital Marketing Content Manager in Hammersmith employer: Grafton
Contact Detail:
Grafton Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Content Manager in Hammersmith
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and retail industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO-driven content and brand storytelling projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated with trends! Follow industry blogs and influencers to keep your finger on the pulse of digital marketing. This knowledge can help you stand out in interviews and discussions.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our needs in digital marketing and SEO.
We think you need these skills to ace Digital Marketing Content Manager in Hammersmith
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your strong SEO knowledge in your application. We want to see how you can lead our SEO strategy and protect our rankings, so share any relevant experiences or successes you've had in this area.
Tell a Compelling Story: Since brand storytelling is key for us, don’t just list your skills—tell us how you've used them to create engaging content in the fashion and retail world. We love a good narrative, so make your application stand out!
Be Data-Driven: We’re all about using performance insights to optimise content. Include examples of how you've used data to improve content performance in your previous roles. Numbers speak volumes, so let them do the talking!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at Grafton
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially in relation to content management and migration projects. This will show that you not only understand SEO but can also apply it effectively.
✨Showcase Your Brand Storytelling Skills
Prepare examples of how you've successfully crafted brand stories in previous roles. Think about how you can connect these stories to customer experiences in the fashion and retail sectors. This will demonstrate your ability to align content with brand values and engage audiences.
✨Familiarise Yourself with AI and LLM Trends
Since modern search is evolving, be prepared to discuss how you would structure content for AI and LLM environments. Research current trends and think about how they could impact SEO strategies. This shows you're forward-thinking and ready to adapt to new technologies.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like PR, Influencer, and Content. Prepare to discuss how you’ve managed agency partners and ensured quality output. This will illustrate your teamwork skills and your ability to maintain a consistent tone of voice across various channels.