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For Companies At a Glance
- Tasks: Drive engaging B2C communications and enhance customer experiences through creative campaigns.
- Company: Join a dynamic marketing team focused on innovation and customer engagement.
- Benefits: Flexible part-time hours, professional development, and a collaborative work environment.
- Why this job: Make a real impact by shaping customer journeys and driving brand preference.
- Qualifications: 4-5 years in marketing, strong communication skills, and a proactive attitude.
- Other info: Opportunity for growth and involvement in exciting digital transformation initiatives.
The predicted salary is between 13 - 16 £ per hour.
Part-time role: 22 hours per week. Additional hours may be requested based on business needs.
Role Overview
This position is a key part of the marketing team, responsible for delivering agile B2C communications that align with business priorities and market opportunities. Working closely with colleagues across the organization, the role will focus on driving resident engagement and positioning the brand as the preferred choice for customers.
Key Responsibilities
- Enhance customer experiences, digital touchpoints, and engagement by:
- Taking ownership of B2C communications and campaigns aligned with business objectives.
- Leading reactive communications, including progress updates and planned downtime notifications.
- Developing and executing B2C marketing campaigns to boost engagement.
- Supporting reputation-building strategies to generate positive customer reviews.
- Assisting with digital transformation initiatives alongside customer service and product teams.
- Creating and maintaining a content library aligned with customer service needs.
- Writing and proofreading marketing copy for campaigns and materials.
- Producing creative, engaging content across digital channels (video, blogs, social media, webinars, podcasts).
- Managing social media channels to enhance engagement and visibility.
- Developing and implementing B2C brand guidelines.
- Adapting content and tone for different audiences to maximize engagement.
- Organizing B2C events in line with the marketing plan.
- Liaising with stakeholders and senior management to ensure clear communication of key messages.
- Building strong relationships with internal and external stakeholders to maximize effectiveness.
Regulatory Support
- Assist with customer communications during the transition to regulated status, including onboarding material updates.
- Collaborate with customer service and compliance teams to enhance external relationships.
- Ensure all communications comply with brand guidelines and regulatory expectations (transparency, accuracy, accessibility).
Market Insight & Research
- Lead Customer Satisfaction (CSAT) strategies, including communications, analysis, reporting, and insights.
- Support targeted research and insight to inform the marketing plan (market, competitors, customers).
- Host workshops with stakeholders to develop concepts that drive growth and engagement.
- Work with data teams to identify trends, pain points, and opportunities for improvement.
- Monitor evolving customer needs and behaviors to position services effectively.
- Stay updated on digital marketing developments and identify new opportunities.
- Contribute to award submissions for relevant B2C categories.
- Report on marketing and communications effectiveness through dashboards for stakeholders.
Focus Areas
- Stakeholder engagement (internal & external)
- Resident engagement
- Strategic and tactical communications
- Digitization & customer journey mapping
- Process creation & implementation
- PR & outreach
- Data analysis and research
- Crisis management
Skills & Experience
- 4-5 years' marketing experience
- Degree in Marketing or related field
- CIM qualification (minimum Level 4) or working towards
- Proven track record in delivering measurable communications campaigns
- Ability to lead multi-channel stakeholder communications projects independently
- Experience liaising with senior stakeholders and advising on communications activities
- Strong relationship-building and influencing skills
- Resilient with a proactive, can-do attitude
- Social media management experience and understanding of analytics tools
- Experience briefing and managing third-party agencies
- CRM systems and data analysis experience
- Strong event management skills (live and online)
- Broad digital knowledge (website projects, SEO, PPC)
- WordPress CMS and HubSpot experience (desirable)
- Excellent planning, organization, and communication skills
- Exceptional writing and proofreading abilities
- Team player with proven success in marketing
- Desirable: PR experience in utilities
Other Requirements
- Driving licence and preferably access to a car
We are happy to provide application and/or accessibility support, please contact your Marks Sattin or Grafton consultant directly to discuss your needs. We're committed to protecting the privacy of all our candidates and clients.
B2C Communications Executive in Shipley employer: Grafton Recruitment
Contact Detail:
Grafton Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2C Communications Executive in Shipley
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that B2C Communications Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and communications work. We want to see how you’ve driven engagement and built relationships in previous roles – it’s all about making a memorable impression!
✨Tip Number 3
Prepare for the interview like it’s the final exam! Research the company, understand their brand voice, and think about how you can enhance their customer journey. We’re talking about being ready to discuss your ideas on B2C strategies and how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace B2C Communications Executive in Shipley
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the B2C Communications Executive role. Highlight your relevant experience in marketing and communications, and show us how you can enhance customer engagement and drive brand visibility.
Show Off Your Writing Skills: Since this role involves a lot of writing and proofreading, include examples of your best work. Whether it's marketing copy, social media posts, or campaign materials, let us see your creativity and attention to detail shine through!
Be Clear and Concise: When filling out your application, keep it straightforward. Use clear language and avoid jargon. We want to understand your experience and skills without having to decipher complex sentences!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Grafton Recruitment
✨Know Your Audience
Before the interview, research the company and its target audience. Understand their B2C communications style and think about how you can align your experience with their brand voice. This will help you tailor your responses and show that you're a great fit for their marketing team.
✨Showcase Your Campaign Success
Be ready to discuss specific campaigns you've worked on in the past. Highlight measurable outcomes and how your contributions led to increased engagement or customer satisfaction. Use data to back up your claims, as this role heavily focuses on delivering measurable communications.
✨Prepare for Stakeholder Scenarios
Since the role involves liaising with various stakeholders, prepare examples of how you've successfully managed relationships in previous roles. Think about challenges you faced and how you overcame them, demonstrating your strong relationship-building skills.
✨Demonstrate Digital Savvy
Brush up on your knowledge of digital marketing tools and trends, especially those relevant to B2C communications. Be prepared to discuss your experience with social media management, analytics tools, and any CRM systems you've used. Showing that you're up-to-date with digital developments will set you apart.
