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For Companies At a Glance
- Tasks: Lead marketing strategy and operations for a growing consultancy, driving CRM and brand management.
- Company: Join a dynamic strategy consultancy based in Central London, working with SMEs globally.
- Benefits: Enjoy hybrid working options and the potential for career advancement within the company.
- Why this job: Make a real impact on marketing strategies while collaborating with senior stakeholders in a creative environment.
- Qualifications: Proven experience in marketing roles, ideally in B2B consultancy, with strong communication and digital skills.
- Other info: Ideal for data-driven creatives looking to shape marketing direction in an entrepreneurial setting.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a dynamic and entrepreneurial strategy consultancy working with SMEs internationally, based in Central London - this is a hybrid working role.
The Head of Marketing is responsible for the marketing strategy for a growing SME with international reach. You will manage all marketing operations, drive CRM strategy and development planning, be the guardian of the company brand, deliver efficient KPI reporting through dashboard creation, management and recommendations. You will also be responsible for building a database of relevant client prospects and for driving international events.
This is an opportunity to join a dynamic, growing business and contribute to the direction and key strategy decisions for their marketing programme - and could potentially lead to a more senior role internally.
Who would this role suit?
- A results-driven Marketing professional who is accustomed to utilising data to drive business decisions - comfortable working with numbers, making sense of metrics and processing statistics.
- A problem solver with creative flair combined with commercial awareness.
- Advanced communication and interpersonal skills - able to share the marketing vision at all levels.
- Accustomed to liaising with, managing upwards and working alongside senior stakeholders.
Essential requirements:
- Proven experience as a Head of Marketing or Senior Marketing Executive or similar role, ideally in a B2B professional services / consultancy business.
- BSc/BA degree (Marketing or a related field is a plus).
- Confident writing and proofreading skills for a variety of content needs from promotional, sales enablement, and PR to social media and engaging content.
- Proficient in digital marketing strategies, including social media (paid and organic), email marketing (using HubSpot), and content marketing. SEO and SEM (nice to have).
- Adept in using the Google docs suite, HubSpot and other Martech tools. (Microsoft suite also a plus).
- Experience in setting up and running paid social media campaigns on LinkedIn and paid search campaigns is a plus.
If you have a number of years proven experience as a Head of Marketing / Senior Marketing Executive (or similar level), ideally in a professional services / consultancy business and maybe some previous SME experience - and are a data driven creative looking for somewhere you can drive strategy and really make a difference - then we want to hear from you!
Please apply today or email.
Head of Marketing employer: Grafton Recruitment
Contact Detail:
Grafton Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B sectors. Understanding how to leverage platforms like LinkedIn for paid campaigns can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the consultancy space. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can help you tailor your approach.
✨Tip Number 3
Showcase your data-driven decision-making skills by preparing case studies or examples of past marketing strategies you've implemented. Be ready to discuss how these strategies impacted business outcomes.
✨Tip Number 4
Brush up on your communication skills, as you'll need to articulate your marketing vision clearly to various stakeholders. Practising how to present your ideas confidently can make a significant difference during interviews.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing, especially in B2B professional services or consultancy. Emphasise your achievements in driving marketing strategies and managing operations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've used data to drive business decisions and your experience with CRM strategies.
Showcase Your Communication Skills: Since advanced communication skills are essential for this role, ensure your application reflects your ability to convey complex ideas clearly. Use concise language and check for any grammatical errors.
Highlight Relevant Tools and Technologies: Mention your proficiency with digital marketing tools like HubSpot, Google Docs, and any experience with paid social media campaigns. This will demonstrate your technical skills and readiness for the role.
How to prepare for a job interview at Grafton Recruitment
✨Showcase Your Data-Driven Mindset
As the Head of Marketing, you'll need to demonstrate your ability to use data to drive decisions. Prepare examples of how you've used metrics in past roles to inform marketing strategies and improve performance.
✨Communicate Your Vision Clearly
Advanced communication skills are essential for this role. Practice articulating your marketing vision and strategies clearly, ensuring you can engage with stakeholders at all levels during the interview.
✨Highlight Your Creative Problem-Solving Skills
This position requires a blend of creativity and commercial awareness. Be ready to discuss specific challenges you've faced in previous roles and how your creative solutions led to successful outcomes.
✨Familiarise Yourself with Relevant Tools
Since proficiency in tools like HubSpot and Google Docs is crucial, make sure you're comfortable discussing your experience with these platforms. Consider preparing a brief overview of how you've used them to enhance marketing operations.
