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For Companies At a Glance
- Tasks: Lead exciting marketing programs and campaigns to boost brand engagement and customer acquisition.
- Company: Join a fast-growing tech company making waves in the industry.
- Benefits: Enjoy a remote role with a competitive salary and opportunities for professional growth.
- Why this job: Make a real impact on business growth while working in a dynamic and collaborative environment.
- Qualifications: Fluent Italian and 3+ years in field marketing, preferably in tech; strong analytical skills required.
- Other info: Experience with CRM tools and marketing automation is a plus; Spanish proficiency is an added bonus.
The predicted salary is between 43000 - 46000 £ per year.
Grafton Recruitment is delighted to be partnering with a dynamic and fast-growing technology company seeking an experienced Field Marketing Manager to join their team on a minimum 12 month contract basis. This is an exciting opportunity for a marketing professional to take ownership of strategic field programs and drive brand engagement, lead generation, and customer acquisition specifically within the English and Italian market.
As a Field Marketing Manager, you will be responsible for planning and executing scalable marketing programs. You will work closely with sales and marketing teams to develop and implement campaigns that enhance brand visibility, generate leads, and support sales conversion rates. Your efforts will directly contribute to business growth and customer engagement in the region.
THE ROLE:
- Develop and execute regional marketing programs, including events, webinars, and targeted campaigns to drive brand awareness and lead generation.
- Manage and optimise marketing programs beyond in-person events, including email campaigns, digital outreach, and direct mail.
- Collaborate closely with sales teams to support market-specific strategies and ensure effective lead conversion.
- Adapt global marketing materials and campaigns to resonate with Italian-speaking audiences.
- Track marketing performance, analyse data, and refine strategies to maximise pipeline generation and conversion.
- Work cross-functionally with internal stakeholders, agencies, and third-party partners to enhance marketing effectiveness.
THE CANDIDATE:
- Fluent Italian (professional proficiency required).
- Minimum 3 years' experience in field marketing, preferably within enterprise technology or software.
- Strong expertise in event management, digital marketing, and campaign execution.
- Proven ability to collaborate with sales teams and drive measurable business impact.
- Experience working with marketing automation systems and CRM tools.
- Highly analytical, with the ability to track campaign success and optimise based on insights.
- Excellent communication and stakeholder management skills.
- Proficiency in Spanish is a plus.
Field Marketing Manager employer: Grafton Recruitment
Contact Detail:
Grafton Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in field marketing, especially within the technology sector. Understanding the nuances of the English and Italian markets will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the field marketing space, particularly those who have experience in enterprise technology. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've executed in the past. Highlight your ability to adapt global marketing materials for local audiences, especially for Italian-speaking clients.
✨Tip Number 4
Brush up on your analytical skills, as tracking and optimising campaign performance is crucial for this role. Be ready to share how you've used data to drive marketing decisions and improve lead conversion rates.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, especially within the technology sector. Emphasise your skills in event management, digital marketing, and collaboration with sales teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the English and Italian markets. Mention specific examples of successful campaigns you've executed and how they contributed to business growth.
Highlight Language Proficiency: Since fluency in Italian is required, ensure you clearly state your language skills in both your CV and cover letter. If you have proficiency in Spanish, mention that as an additional asset.
Showcase Analytical Skills: Demonstrate your analytical abilities by including examples of how you've tracked marketing performance and optimised strategies based on data insights. This will show your potential employer that you can drive measurable business impact.
How to prepare for a job interview at Grafton Recruitment
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in field marketing, especially within the technology sector. Highlight specific campaigns you've managed and the measurable impact they had on lead generation and brand engagement.
✨Demonstrate Language Proficiency
Since fluency in Italian is a requirement, practice discussing your marketing strategies and experiences in Italian. This will not only show your language skills but also your ability to adapt global marketing materials for local audiences.
✨Prepare for Collaboration Questions
Expect questions about how you work with sales teams and other stakeholders. Have examples ready that illustrate your collaborative approach and how it has led to successful campaign execution and lead conversion.
✨Analytical Skills Are Key
Be ready to discuss how you track and analyse marketing performance. Share specific tools or methodologies you use to measure success and optimise campaigns based on data insights.
