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For Companies At a Glance
- Tasks: Lead marketing strategy and operations for a growing consultancy, driving CRM and brand management.
- Company: Join a dynamic, entrepreneurial consultancy based in Central London with international reach.
- Benefits: Enjoy hybrid working, potential for career growth, and the chance to shape marketing strategies.
- Why this job: Be part of a vibrant team, influence key decisions, and make a real impact in marketing.
- Qualifications: Proven experience in marketing roles, ideally in B2B consultancy; degree in Marketing is a plus.
- Other info: Ideal for data-driven creatives ready to drive strategy and work with senior stakeholders.
The predicted salary is between 43200 - 72000 £ per year.
Overview:
Our client is a dynamic and entrepreneurial strategy consultancy working with SMEs internationally, based in Central London - this is a hybrid working role. The Head of Marketing is responsible for the marketing strategy for a growing SME with international reach. You will manage all marketing operations, drive CRM strategy and development planning, be the guardian of the company brand, deliver efficient KPI reporting through dashboard creation, management and recommendations. You will also be responsible for building a database of relevant client prospects and for driving international events.
This is an opportunity to join a dynamic, growing business and contribute to the direction and key strategy decisions for their marketing programme - and could potentially lead to a more senior role internally.
Who would this role suit?
- A results-driven Marketing professional who is accustomed to utilising data to drive business decisions - comfortable working with numbers, making sense of metrics and processing statistics.
- A problem solver with creative flair combined with commercial awareness.
- Advanced communication and interpersonal skills - able to share the marketing vision at all levels.
- Accustomed to liaising with, managing upwards and working alongside senior stakeholders.
Essential requirements:
- Proven experience as a Head of Marketing or Senior Marketing Executive or similar role, ideally in a B2B professional services / consultancy business.
- BSc/BA degree (Marketing or a related field is a plus).
- Confident writing and proofreading skills for a variety of content needs from promotional, sales enablement, and PR to social media and engaging content.
- Proficient in digital marketing strategies, including social media (paid and organic), email marketing (using HubSpot), and content marketing. SEO and SEM (nice to have).
- Adept in using the Google docs suite, HubSpot and other Martech tools. (Microsoft suite also a plus).
- Experience in setting up and running paid social media campaigns on LinkedIn and paid search campaigns is a plus.
If you have a number of years proven experience as a Head of Marketing / Senior Marketing Executive (or similar level), ideally in a professional services / consultancy business and maybe some previous SME experience - and are a data-driven creative looking for somewhere you can drive strategy and really make a difference - then we want to hear from you!
Please apply today or email:
Head of Marketing employer: Grafton Recruitment International
Contact Detail:
Grafton Recruitment International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the consultancy and marketing sectors. Attend industry events or webinars to connect with potential colleagues and decision-makers who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing, especially in B2B contexts. Being able to discuss recent developments or case studies during your conversations can demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to showcase your data-driven approach by gathering examples of how you've used metrics to influence marketing strategies in previous roles. This will help you illustrate your problem-solving skills and commercial awareness.
✨Tip Number 4
Research the company's current marketing efforts and identify areas for improvement. Bringing fresh ideas to the table during discussions can set you apart as a proactive candidate who is genuinely interested in contributing to their success.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in marketing, especially in B2B professional services or consultancy. Emphasise your achievements in driving marketing strategies and managing operations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've used data to drive marketing decisions and your experience with CRM strategies.
Showcase Your Skills: In your application, clearly outline your proficiency in digital marketing strategies, including social media and email marketing. Highlight any experience with tools like HubSpot and Google Docs, as well as your ability to create engaging content.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. Ensure that your writing is clear and professional, reflecting the advanced communication skills required for the role.
How to prepare for a job interview at Grafton Recruitment International
✨Showcase Your Data-Driven Mindset
As a Head of Marketing, you'll need to demonstrate your ability to use data to drive decisions. Prepare examples of how you've used metrics in past roles to inform marketing strategies and improve performance.
✨Communicate Your Vision Clearly
Advanced communication skills are essential for this role. Practice articulating your marketing vision and strategies clearly, ensuring you can engage with both senior stakeholders and team members effectively.
✨Highlight Your Creative Problem-Solving Skills
This position requires a blend of creativity and commercial awareness. Be ready to discuss specific challenges you've faced in previous roles and how your innovative solutions led to successful outcomes.
✨Familiarise Yourself with Relevant Tools
Since proficiency in tools like HubSpot and Google Docs is crucial, ensure you're comfortable discussing your experience with these platforms. If possible, bring examples of campaigns you've managed using these tools to the interview.
