At a Glance
- Tasks: Create go-to-market strategies and collaborate with teams to launch innovative products.
- Company: Join a remote-first, open-source company with a global impact.
- Benefits: Competitive salary, stock options, 30 days annual leave, and a supportive work culture.
- Why this job: Make a real difference in a fast-paced environment while working with cutting-edge technology.
- Qualifications: 5+ years in product marketing or management, strong communication skills, and a passion for tech.
- Other info: Enjoy a transparent, innovative culture with opportunities for career growth.
The predicted salary is between 103958 - 124750 £ per year.
Grafana Labs is a remote-first, open-source company with a global footprint. Our dashboards are used by more than 20M people worldwide, including organizations like Bloomberg, JPMorgan Chase, and eBay, to monitor a wide range of environments. We offer the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo). We’re scaling fast while staying true to our open-source legacy, global collaboration, and meaningful work. Our team thrives on transparency, autonomy, and trust. If this role excites you, we’d love you to apply.
We are seeking an experienced product marketer to join the Grafana Labs Product Marketing team. You will create go-to-market programs that position Grafana Labs and its products to solve the needs of target customers, demonstrating how our products, solutions, and open source strategy help prospects and customers achieve their goals. As a Staff Product Marketing Manager, you will shape messaging and positioning across key personas and product areas. You’ll collaborate with product management and enablement to help buyers buy and sellers sell our value. Product Marketing sits within the Product organization and we are redefining the function to teach Product Managers and Engineers how to think about growth and demand, and to codify product marketing knowledge into tools and processes used by the organization. Grafana Labs is fast-paced and growing. This role requires strategic planning as well as hands-on execution (blogs, webinar outlines, video scripts, etc.).
What You’ll Be Doing
- Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
- Collaborate with product management, engineering, and various go-to-market functions to create materials that help customers evaluate and adopt our products (reference architectures, implementation guides, detailed product information).
- Own and manage the launch of new products/features relevant to target buyers.
- Conduct internal and customer research to understand pain points, competition, and opportunities.
- Teach go-to-market and sales teams how to articulate product value, deliver training and enablement, and engage effectively with customers, partners, and prospects.
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to shape marketing programs and drive growth across the customer journey.
What Makes You a Great Fit
- 5+ years of relevant experience (product marketing, solutions marketing, product management).
- Experience marketing and selling to a technical audience.
- A passion for open source, cloud-native, and infrastructure technologies.
- Proven ability to lead complex projects from start to finish.
- Ability to clearly articulate the value of technical products to customers and sellers alike.
- Experience leading product or feature launches autonomously as well as in a team.
- Comfort working with a variety of internal and external stakeholders in complex processes.
- Strong product and technical curiosity that translates to clear packaging, positioning, and messaging.
- Demonstrated quantitative analytical skills for analyzing campaign performance and lifecycle metrics, with data-driven recommendations.
- Exceptional writing and communication skills.
- High accountability with a strong say-do culture in delivering impact.
What You’ll Bring To The Role
You’ll bring a passion for quality, pride in the strategic impact of your work, and the ability to thrive in a fast-paced environment.
Compensation & Rewards
In the United Kingdom, the base compensation range for this role is £103,958 - £124,750. Actual compensation may vary based on level, experience, and skillset as assessed during the interview process. All roles include Restricted Stock Units (RSUs) to align incentives and support Grafana Labs’ global scale. Compensation ranges are country-specific. If you are applying from a location different from the listed one, your recruiter will discuss the market-defined pay range and benefits at the start of the process.
Why You’ll Thrive At Grafana Labs
- 100% remote, global culture – remote-first approach uniting talent from around the world.
- Scaling organization – meaningful work in a high-growth environment.
- Transparent communication – open decision-making and regular updates.
- Innovation-driven – autonomy and support to ship great work and try new things.
- Open source roots – community-driven values that shape how we work.
- Empowered teams – high trust, low ego culture focused on outcomes.
- Career growth paths – defined opportunities to grow and develop.
- Approachable leadership – transparent, involved executives.
- Passionate people – smart, supportive colleagues who care about what they do.
- In-person onboarding – onboarding with fellow Grafanistas to learn about the company from day one.
- Work-life balance – global annual leave policy of 30 days per year, with 3 days reserved for Grafana Shutdown Days. We comply with local law where applicable.
Equal Opportunity Employer
Grafana Labs is an equal opportunity employer. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, or other characteristics. We believe equality and diversity strengthen our organization.
Note: Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will review inbound CVs manually for alignment with current openings. For information about how your personal data is used once you’ve applied, please see our privacy policy.
Staff Product Marketing Manager | United Kingdom | Remote employer: Grafana Labs
Contact Detail:
Grafana Labs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Staff Product Marketing Manager | United Kingdom | Remote
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing Grafana Labs inside out will help you show how you can contribute to their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Staff Product Marketing Manager | United Kingdom | Remote
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Staff Product Marketing Manager role. Highlight your experience in product marketing and how it aligns with Grafana Labs' mission and values. We want to see how you can bring your unique skills to our team!
Showcase Your Passion: Let your enthusiasm for open source and cloud-native technologies shine through in your application. We love candidates who are genuinely excited about what we do, so share any relevant projects or experiences that demonstrate your passion!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to articulate your achievements and how they relate to the role. We appreciate strong communication skills, so make sure your writing reflects that!
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it’s a great way to show us you’re serious about joining the Grafana Labs family!
How to prepare for a job interview at Grafana Labs
✨Know Your Product Inside Out
Before the interview, dive deep into Grafana Labs' products and their unique selling points. Understand how they solve customer pain points and be ready to discuss specific features and benefits. This will show your passion for the role and your ability to articulate product value.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples from your past experience where you successfully led product launches or collaborated with cross-functional teams. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Analytical Skills
Since the role requires quantitative analytical skills, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've analysed, what metrics you focused on, and how you adjusted strategies based on your findings.
✨Emphasise Your Passion for Open Source
Grafana Labs values a passion for open source and cloud-native technologies. Share your experiences with open-source projects or communities, and express why these values resonate with you. This will help you connect with the company's culture and mission.