At a Glance
- Tasks: Lead regional marketing programs and drive measurable business outcomes with innovative strategies.
- Company: Join Grafana Labs, a remote-first company with a collaborative culture and open-source values.
- Benefits: Enjoy competitive salary, stock options, 30 days annual leave, and a supportive work environment.
- Other info: Work remotely with a global team and enjoy defined career growth pathways.
- Why this job: Make an impact in a fast-growing company while leveraging AI to enhance marketing strategies.
- Qualifications: 3-5 years in marketing, strong project management skills, and experience with AI in marketing.
The predicted salary is between 92250 - 112750 £ per year.
Grafana Labs, the company behind the open observability cloud, is founded on the principles of open source, open standards, open ecosystems, and open culture. Grafana Cloud, our fully managed observability platform, is flexible and built for scale. With Grafana Cloud's actually useful AI, organizations can see, understand, and act on all their disparate data to move at the speed of their ambitions. Today, more than 35 million users and 7,000+ customers trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost. We are a 100% remote company with 1,600+ team members across 40+ countries. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.
The Opportunity: In this role, you are responsible for executing regional marketing strategy and independently leading programs that drive measurable business outcomes. Working within regional priorities, you are trusted to make decisions, adapt plans as conditions change, and take ownership of program performance from planning through results. Approximately 50% of your work is self-directed, requiring sound judgment, strong prioritization, and accountability for outcomes. Success in this role comes from balancing execution with strategic thinking, identifying opportunities for improvement, and sharing best practices that increase team effectiveness. You are expected to leverage AI as a core part of your work, applying it thoughtfully to improve productivity, scale repeatable processes, and enhance decision-making.
What you'll be doing:
- Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
- Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
- Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
- Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
- Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
- Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
- Analyze program performance and translate data into actionable insights and recommendations.
- Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
- Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
- Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.
What Makes you a Great Fit:
- 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs.
- Strong project, time, and stakeholder management, with consistent attention to detail.
- Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar.
- Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations.
- Open source go-to-market motion and the regional market a plus.
- Willingness to travel approximately 40%.
What success looks like at this Level:
- The program you own runs cleanly, from start to finish, and hits its goals.
- You keep moving as priorities shift, without direction at each step.
- Problems get caught and handled before a customer ever feels them.
- Your reporting leaves people with a story and a lesson, not just numbers.
- The AI workflows you build get picked up by others, so the team produces more without adding headcount.
- You find and close process gaps, and the junior teammates you guide do better work for it.
Compensation & Rewards: In the UK the OTE (On-Target Earnings) compensation range for this role is GBP 69,000 - GBP 83,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success.
Why You’ll Thrive at Grafana Labs:
- 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Expect open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent execs who are involved, visible, and human.
- Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
- In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect.
Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law.
Regional Marketing Manager | Western Europe | Remote employer: Grafana Labs
Grafana Labs is an exceptional employer that fosters a collaborative and innovative work culture, allowing Solutions Engineers to thrive in a remote environment. With a strong emphasis on employee growth, you will have access to continuous learning opportunities and the chance to work with cutting-edge open-source technology. The company's commitment to autonomy and technical excellence ensures that you can make a meaningful impact while enjoying the flexibility of working from anywhere in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager | Western Europe | Remote
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Grafana Labs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Grafana Labs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Grafana Labs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Grafana Labs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Manager | Western Europe | Remote
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Grafana Labs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Grafana Labs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Grafana Labs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Grafana Labs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Grafana Labs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Grafana Labs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.