At a Glance
- Tasks: Lead regional marketing programs and drive measurable business outcomes with innovative strategies.
- Company: Join Grafana Labs, a remote-first company with a collaborative culture and open-source values.
- Benefits: Enjoy competitive salary, stock options, 30 days annual leave, and a supportive work environment.
- Other info: Work remotely with a global team and enjoy defined career growth pathways.
- Why this job: Make an impact in a fast-growing company while leveraging AI to enhance marketing strategies.
- Qualifications: 3-5 years in marketing, strong project management skills, and experience with AI in marketing.
The predicted salary is between 92250 - 112750 £ per year.
Grafana Labs, the company behind the open observability cloud, is founded on the principles of open source, open standards, open ecosystems, and open culture. Grafana Cloud, our fully managed observability platform, is flexible and built for scale. With Grafana Cloud's actually useful AI, organizations can see, understand, and act on all their disparate data to move at the speed of their ambitions. Today, more than 35 million users and 7,000+ customers trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost. We are a 100% remote company with 1,600+ team members across 40+ countries. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.
The Opportunity: In this role, you are responsible for executing regional marketing strategy and independently leading programs that drive measurable business outcomes. Working within regional priorities, you are trusted to make decisions, adapt plans as conditions change, and take ownership of program performance from planning through results. Approximately 50% of your work is self-directed, requiring sound judgment, strong prioritization, and accountability for outcomes. Success in this role comes from balancing execution with strategic thinking, identifying opportunities for improvement, and sharing best practices that increase team effectiveness. You are expected to leverage AI as a core part of your work, applying it thoughtfully to improve productivity, scale repeatable processes, and enhance decision-making.
What you'll be doing:
- Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting.
- Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning.
- Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate.
- Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling.
- Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting.
- Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices.
- Analyze program performance and translate data into actionable insights and recommendations.
- Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments.
- Provide guidance and support to Associates, contractors, and other team members on shared initiatives.
- Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth.
What Makes you a Great Fit:
- 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs.
- Strong project, time, and stakeholder management, with consistent attention to detail.
- Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar.
- Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations.
- Open source go-to-market motion and the regional market a plus.
- Willingness to travel approximately 40%.
What success looks like at this Level:
- The program you own runs cleanly, from start to finish, and hits its goals.
- You keep moving as priorities shift, without direction at each step.
- Problems get caught and handled before a customer ever feels them.
- Your reporting leaves people with a story and a lesson, not just numbers.
- The AI workflows you build get picked up by others, so the team produces more without adding headcount.
- You find and close process gaps, and the junior teammates you guide do better work for it.
Compensation & Rewards: In the UK the OTE (On-Target Earnings) compensation range for this role is GBP 69,000 - GBP 83,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success.
Why You’ll Thrive at Grafana Labs:
- 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Expect open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent execs who are involved, visible, and human.
- Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
- In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect.
Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law.
Regional Marketing Manager | Western Europe | Remote employer: Grafana Labs
Grafana Labs is an exceptional employer that fosters a collaborative and innovative work culture, allowing Solutions Engineers to thrive in a remote environment. With a strong emphasis on employee growth, you will have access to continuous learning opportunities and the chance to work with cutting-edge open-source technology. The company's commitment to autonomy and technical excellence ensures that you can make a meaningful impact while enjoying the flexibility of working from anywhere in the UK.