Area Sales Manager (South Central) in Oxford

Area Sales Manager (South Central) – Gradus Limited

Location: Home-based with field coverage across Central South and parts of Southwest London.

Salary & Bonus: £45,000 – £50,000 per annum, plus up to 35% bonus OTE. Employment type: Permanent, Full Time.

This role will be responsible for development of Contract & Distribution sales in the region through specification of the Gerflor portfolio of products.

Geographical Area: Approximately 80% travel across Central South and parts of Southwest London; average of one overnight stay per week. Postcodes covered include NN, OX, HP, SL, RG, GU, PO, SO, SP, BH, DT, WD, HA, UB, TW, SW.

Key Responsibilities:

• Identify, engage, and secure new business opportunities for new build and refurbishment projects.
• Specifically target local authority public buildings, design and build sector for main contractors, public & private sector educational premises, care premises, NHS Trusts / hospitals, private commercial non‑retail buildings, and private sector industrial premises.
• Coordinate the sales process from specification, tender, contract award, on‑site activities, sales secured and after‑sales care.
• Use CRM to record all activity and maintain a project pipeline.
• Promote and achieve brand awareness by visiting architects, designers, principal contractors, flooring contractors, local authorities, builders, quantity surveyors and end users.
• Organise and present CPD seminars with specifiers.
• Participate in trade shows, road shows and factory visits.
• Provide market intelligence on competition, distribution, product trends and standards.
• Work closely with the Regional Team and Key Account Managers.
• Inspect complaints on behalf of the company when necessary.

Qualifications & Experience:

• Successful specification sales experience.
• Track record in driving sales growth with a highly sales‑driven and technical mindset.
• Experience in new business development or a senior sales role, ideally in a similar sector.
• Excellent interpersonal and communication skills.
• Flexible, dynamic, and highly organised.
• Confident presenter, both verbally and in writing.
• Passion for providing excellent customer service.
• IT literate in Microsoft Office.

Benefits:

• Potential bonus of up to 35% of salary.
• Laptop / mobile phone.
• Company car (hybrid).
• 26 days annual leave plus bank holidays (4‑5 days saved for Christmas).
• Birthday holiday.
• Employee Assistance Programme – 24/7 confidential advice.
• Discounted high‑street shopping.
• Cycle‑to‑work scheme.
• Group life insurance and death in service.
• Company pension contribution.
• Occupational health services.
• Discounted gym membership.