Retail Sales Manager â Convenience Sector in Birmingham

Permanent Full Time

Ready to accelerate your career in sales

We have an exciting opportunity for a driven Retail Sales Manager to spearhead growth in the Convenience Retail sector focusing on independent store owners shopfitting contractors and retail equipment wholesalers. This is a high-impact role with strong autonomy and the opportunity to shape the future of our retail channel across key regions.

Base and geographical area

You will be based at home with approximately 80% travel throughout the Midlands and North of the UK. There may be occasional travel to Scotland. There will be an average of one night overnight stay per week.

The role

Reporting to the Head of Retail you will proactively identify, engage and secure new business opportunities with independent convenience retailers, shopfitters and wholesalers through high-volume prospecting and relationship building. You’ll maintain and expand existing customer relationships ensuring long-term loyalty and increased market share.

Collaborating with the Head of Retail you’ll define and execute a clear growth strategy aligned with company objectives and market trends and gather and analyse competitive insights to assess market potential, identify emerging opportunities and inform strategic decisions.

About you

As our Retail Sales Manager you’ll be a seasoned sales professional with a proven track record in both B2B and B2C face-to-face selling. With experience within the building products sector and an established network of industry contacts you’ll be a highly motivated self-starter, confident in dynamic selling environments and skilled in new business development. You’ll thrive on challenge, be driven by results and possess the commercial acumen to identify and convert opportunities into long-term partnerships.

As a largely autonomous field-based position, success hinges on your ability to influence key decision-makers from independent retail end users to project stakeholders such as contractors and wholesalers. The role demands a high level of resilience and tenacity, particularly given the competitive nature of the sector and geographic territory.

Key requirements

• Proven track record in driving sales growth with a highly sales-driven mindset.
• Well-developed experience of in-person cold calling as part of broader new business development activity.
• Commercially astute with the ability to forecast accurately and translate numbers into actionable sales strategies.
• Solid experience in a new business development or a senior sales capacity ideally in the Retail Sector.
• Experience of the commercial interiors industry.
• Excellent interpersonal skills and attitude.
• Flexible, dynamic and highly organised method of working.
• Confident communicator, verbal and written.
• Passion for providing excellent customer service.

What we offer in return

• Potential bonus of up to 35% of salary based on a mix of business performance and achievement of personal objectives.
• Laptop / Mobile Phone.
• Company Car.
• 26 days annual leave plus bank holidays (4–5 days saved for Christmas).
• Your birthday annual leave day.
• Employee Benefits Platform (VIVUP) (inc. discounted shopping and Cycle to work scheme).
• Additional annual leave purchase scheme.
• Group life insurance and death in service.
• Pension auto-enrolment after 3 months.
• Occupational Health Services.
• Employee Assistance Programme – 24/7 free confidential advice.
• Discounted Gym Membership with Everlast Gym.
• Free parking on all sites.

The Company

With over 100 years of combined experience in the contract interiors sector, Gerflor and Gradus have built an unrivalled reputation for quality and service.

Gerflor is recognised as a specialist and a world leader in resilient flooring solutions. The group creates and markets innovative design-led and environmentally responsible solutions for flooring and complementary interior wall finishes, and as a leading vinyl & linoleum flooring manufacturer they are already well-established in more than 100 countries worldwide.

Gradus Ltd (a Gerflor company) are market-leading manufacturers of commercial flooring accessories, entrance matting, wall protection and specialist LED lighting systems. Our attention to detail, forward thinking and passion for improvement have led to our success and leading market share in the UK and operations in international markets.

Our companies provide a complete solution for architects and specifiers, contractors and building owners spanning multiple market sectors, including Commercial, Office, Education, Healthcare, Residential, Retail, Leisure & Hospitality. Why not check out some high-profile projects on our websites?