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For Companies At a Glance
- Tasks: Drive demand generation and create innovative marketing strategies from scratch.
- Company: Join Gradient Labs, a pioneering AI startup reshaping customer service.
- Benefits: Autonomy in your role, competitive salary, and the chance to work with cutting-edge tech.
- Why this job: Be at the forefront of AI transformation and make a real impact in the industry.
- Qualifications: Experience in B2B SaaS/AI marketing and a passion for growth and experimentation.
- Other info: Collaborate with a dynamic team and tackle exciting challenges in a fast-paced environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Gradient Labs, we’re on a mission to make exceptional customer service the norm. Founded in 2023, we’ve quickly gone from an idea to a growing team with customers you know (and probably love). Our AI agent helps businesses handle even the trickiest, high‑stakes customer support queries safely and effectively, all while giving them the visibility and control they need to trust the outcomes. We’re a small but mighty team of builders from leading companies like Monzo, Pleo, and Google. If you’re excited to tackle some of the hardest problems in AI and help shape the future of customer operations, we’d love to hear from you.
We are seeking a Founding Growth Marketer to take complete ownership of demand generation and pipeline creation from the ground up. This is a rare opportunity for a strategic builder who thrives on autonomy and impact. You won’t be following a playbook, you’ll be writing it. You will design, implement, and optimise the GTM systems necessary to drive reliable pipeline, focusing primarily on high‑leverage channels like Paid Advertising and Account‑Based Marketing, with room to experiment with emerging channels like Reddit and AEO. This role grants you broad autonomy over strategy and budget allocation, encouraging rapid execution and bold experimentation. If you see an opportunity for impact (whether through out‑of‑home advertising, novel campaigns, or new channels) you’ll have the freedom to pursue it.
How You’ll Make An Impact
- Drive Demand Generation: Build and manage full‑spectrum demand programs to build a consistent, qualified flow of pipeline to Sales.
- Execute Strategic ABM: Design and scale end‑to‑end Account‑Based campaigns, including targeting, personalised outreach, and retargeting high‑value accounts.
- Own the GTM Stack: Own the marketing technology stack (Hubspot, Apollo, Clay) and leverage modern GTM automation tools (e.g., n8n) to stitch together data sources, extract signals, and act on them, at scale. Coding experience is not required, just a deep curiosity and the ability to learn new tools quickly.
- Collaborate with Sales: Partner with Sales on pipeline planning, ICP refinement, data enrichment, and smooth lead‑handoff processes.
- Optimise Full‑Funnel Performance: Track, analyse, and optimise full‑funnel metrics (CAC, conversion rates, lead quality) and run continuous experiments to maximise results.
What You’ll Bring
- B2B SaaS/AI Experience: Proven track record in B2B growth marketing within Enterprise SaaS or high‑growth AI startups.
- Performance Marketing Expert: Extensive hands‑on experience managing and optimising significant paid budgets across major B2B platforms (LinkedIn, Google Ads, etc.).
- Sales‑Led Demand Specialist: Demonstrated success driving pipeline and high‑quality demand in a purely Sales‑Led B2B motion (not PLG).
- Growth Systems Builder: Experience establishing robust marketing systems and infrastructure with strong instincts for effective enterprise messaging.
- Analytical Rigour: Exceptional data‑driven skills focused on continuously optimising CAC and ROI.
- ABM Expertise: Direct experience with, or a strong willingness to master, advanced Account‑Based Marketing (ABM) strategies and technologies.
- Curiosity and Growth Mindset: Eagerness to learn and experiment with new tools to drive better targeting and increased automation to drive scalable growth.
Why join Gradient Labs?
This is a unique chance to be part of a team working with cutting‑edge technology to reshape how businesses will operate in the future. Over the next 10 years, every company will need to embrace AI‑powered operations to stay competitive, and this role puts you right in the middle of that transformation. You’ll tackle challenging and new problems, work with some of the most exciting brands in banking and fintech across different industries, and be surrounded by a passionate, smart team that’s driven to build something groundbreaking.
Founding Growth Marketer employer: Gradient Labs
Contact Detail:
Gradient Labs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Growth Marketer
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Gradient Labs or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in B2B growth marketing. This is your chance to demonstrate how you can drive demand generation and pipeline creation.
✨Tip Number 3
Be bold in interviews! Don’t just answer questions—bring your ideas to the table. Talk about innovative strategies you’d implement for demand generation and how you'd optimise full-funnel performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of our mission at Gradient Labs.
We think you need these skills to ace Founding Growth Marketer
Some tips for your application 🫡
Show Your Passion: When you’re writing your application, let your enthusiasm for AI and customer service shine through. We want to see that you’re genuinely excited about tackling tough challenges and making a real impact in the industry.
Tailor Your Experience: Make sure to highlight your B2B SaaS and growth marketing experience. Use specific examples that demonstrate how you've driven demand and built effective marketing systems. This will help us see how you can contribute to our mission.
Be Bold and Creative: Don’t be afraid to showcase your innovative ideas! If you have unique strategies or campaigns in mind that could work for us, mention them. We love candidates who think outside the box and are ready to experiment.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Gradient Labs
✨Know Your Stuff
Before the interview, dive deep into Gradient Labs and their mission. Understand their AI agent and how it impacts customer service. Be ready to discuss how your B2B SaaS and growth marketing experience can directly contribute to their goals.
✨Showcase Your Creativity
Since this role involves writing the playbook for demand generation, come prepared with innovative ideas. Think about unique campaigns or channels you could explore, like out-of-home advertising or Reddit. This will demonstrate your strategic thinking and willingness to experiment.
✨Data is Your Best Friend
Brush up on your analytical skills! Be ready to talk about how you've optimised metrics like CAC and conversion rates in past roles. Share specific examples of how you've used data to drive decisions and improve performance in your marketing strategies.
✨Collaboration is Key
Highlight your experience working closely with sales teams. Discuss how you've partnered with them for pipeline planning and lead handoff processes. Showing that you can bridge the gap between marketing and sales will be crucial for this role.
