At a Glance
- Tasks: Lead new business initiatives and drive marketing strategies for a fast-growing agency.
- Company: Award-winning agency recognised for rapid growth and innovative culture.
- Benefits: Flexible work schedule, competitive salary, and opportunities for professional development.
- Other info: Exciting opportunity to shape the future of a growing agency.
- Why this job: Join a dynamic team and make a real impact in a thriving environment.
- Qualifications: Proven track record in new business leadership and strong relationship-building skills.
The predicted salary is between 80000 - 100000 £ per year.
Location: London (3 days in the office, 2 days WFH)
Reporting to: CGO
Direct reports: Team of 2
The agency is in an unprecedented period of growth, having recently been named in both the Sunday Times 100 (fastest growing private companies in the UK) and the FEBE growth 100.
This role combines new business leadership, pipeline management, pitch delivery, agency marketing and team development.
- Own and deliver the annual new business revenue target
- Manage the full pipeline from lead generation through to close
- Qualify prospects, maintain accurate forecasts and drive follow-up
- Lead RFIs, RFPs, tenders, credentials requests and pitch processes
- Define target sectors, ideal clients and priority prospects with the CGO
- Oversee lead generation activity, partners and the prospect database
- Lead agency marketing across social, email, website, PR, awards, events and thought leadership
- Maintain high-quality credentials, case studies and pitch materials
- Manage the new business and marketing budget, focusing spend on activity that generates revenue
- Lead, develop and motivate a Marketing Manager and New Business Executive
About you
You will be a commercially driven new business or growth leader with experience converting relationships, reputation and targeted outreach into revenue.
You should have:
- A proven track record of owning and achieving an annual new business revenue target
- Experience working within a creative, marketing, advertising, experiential, media or communications agency
- Strong experience managing the full sales cycle, from lead generation and qualification through to pitch and close
- Experience leading RFIs, RFPs, tenders and major pitch processes
- Strong pipeline management, CRM and revenue forecasting skills
- Confidence presenting to and building relationships with senior and C-suite stakeholders
- Experience managing, developing and motivating a team
- Excellent written, verbal and presentation skills
- A genuine interest in brands, culture, youth audiences and Gen Z
This is a pivotal opportunity to join a fast-growing, award-winning agency with strong clients, significant momentum and ambitious growth plans. You will have genuine ownership of the new business target, pitch process, marketing strategy and development of the growth team.
Director Marketing New Business Development in London employer: GradBay
Join a leading housing provider in Cumbria, where your expertise as a Repairs & Maintenance Surveyor will directly contribute to enhancing the lives of local communities. With a strong focus on employee development, flexible working arrangements, and a supportive work culture, this role offers you the chance to thrive in a meaningful position while enjoying a competitive salary and the opportunity for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Director Marketing New Business Development in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GradBay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GradBay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GradBay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GradBay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director Marketing New Business Development in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GradBay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GradBay:Show us that you’ve done your homework! In your application, briefly mention what you admire about GradBay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GradBay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GradBay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GradBay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
