At a Glance
- Tasks: Create and coordinate engaging social media campaigns for top brands targeting students.
- Company: Leading student engagement business with a vibrant marketing team.
- Benefits: Hybrid work, competitive salary, and opportunities for creativity and growth.
- Other info: Fast-paced environment with excellent career development opportunities.
- Why this job: Join a dynamic team to shape digital marketing strategies that resonate with Gen Z.
- Qualifications: Passion for social media, strong organisational skills, and creative mindset.
The predicted salary is between 30000 - 40000 £ per year.
A leading student and graduate engagement business is looking for a highly organised, creative, and commercially aware Social Media & Marketing Campaign Executive to join its growing marketing operations team.
This is an exciting opportunity for somebody passionate about:
- social media
- content creation
- student marketing
- influencer and ambassador campaigns
- digital engagement
- paid media
- campaign coordination
You'll support the delivery of high-impact marketing campaigns for major graduate employers and student-focused brands across the UK and EMEA. Working across platforms including TikTok, Instagram, LinkedIn, and other digital channels, you'll help deliver engaging student marketing campaigns that drive awareness, applications, engagement, and brand visibility amongst Gen Z audiences.
This is a fast-paced and hands-on role suited to somebody who enjoys creativity, organisation, collaboration, and digital storytelling.
The Role
As a Social Media & Marketing Campaign Executive, you'll support the planning, coordination, and delivery of multi-channel marketing campaigns across social media, ambassador programmes, digital advertising, events, and student engagement initiatives. You'll work closely with marketing, events, student engagement, and client-facing teams to help execute campaigns for leading graduate employers, universities, and consumer brands.
This role combines:
- campaign coordination
- content creation
- paid and organic social media
- student ambassador management
- reporting and analytics
- operational campaign support
What You'll Be Doing
Social Media & Content Marketing
- Creating and scheduling engaging social media content across TikTok, Instagram, LinkedIn, and other digital platforms
- Supporting the delivery of paid social campaigns including audience targeting, campaign setup, budget tracking, and reporting
- Assisting with content calendars, copywriting, social media scheduling, and campaign coordination
- Supporting video shoots, student-generated content, and campaign activations
- Monitoring social media trends, engagement, and platform performance
- Supporting community management and audience engagement across campaigns
Campaign Coordination & Marketing Operations
- Assisting with the delivery of digital and student marketing campaigns across multiple channels
- Supporting ambassador programmes and student activations across UK universities
- Coordinating campaign logistics, schedules, timelines, and reporting trackers
- Supporting onboarding, briefing, and communication with student ambassadors
- Assisting with campaign reporting, analytics, and performance insights
- Supporting paid media bookings, invoicing, budgeting, and campaign administration
Reporting & Analytics
- Assisting with campaign performance reporting across social, digital, and ambassador activity
- Tracking engagement metrics including reach, impressions, clicks, conversions, and ROI
- Helping produce client-facing reports and campaign summaries
- Conducting competitor and trend analysis to support future campaign planning
Key Criteria
Essential
- Strong interest in social media, digital marketing, content creation, or student engagement
- Excellent organisational skills with the ability to manage multiple projects and deadlines
- Strong written and verbal communication skills
- Comfortable using Excel, Google Sheets, PowerPoint, and digital tools
- Good understanding of platforms including TikTok, Instagram, LinkedIn, and emerging social trends
- Confident working collaboratively within a fast-paced team environment
- Proactive, adaptable, and solutions-focused mindset
- Comfortable communicating with students, ambassadors, clients, and internal stakeholders
- Interest in Gen Z marketing, youth audiences, or employer branding
Desirable (Not Essential)
- Experience managing social media accounts or creating digital content
- Experience with paid social media campaigns
- Video editing, Canva, Adobe Creative Suite, or content design skills
- Experience within a university society, ambassador programme, internship, or marketing-related role
- Experience working on events, campaigns, activations, or student-focused projects
- Experience using scheduling or social media management platforms such as Hootsuite or Sprout Social
- Interest in marketing analytics, campaign reporting, or digital performance tracking
What We're Looking For
We're looking for somebody who is:
- creative and organised
- digital engaged
- highly proactive
- commercially aware
- student-focused
- enthusiastic about marketing and social media
You might currently be studying or have recently studied: Marketing, Media, Communications, Business, Digital Marketing, PR, Journalism, Psychology, Events Management, Sociology, or another related subject.
Digital Marketing Executive in London employer: GradBay
Join a dynamic and innovative team in London as a Digital Marketing Executive, where creativity meets strategy in a vibrant work culture. With a strong focus on employee growth, the company offers opportunities for professional development through hands-on experience in high-impact marketing campaigns tailored for student engagement. Enjoy the flexibility of a hybrid working model while collaborating with passionate colleagues to make a meaningful impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in London
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing engaging content related to digital marketing. Use platforms like TikTok and Instagram to demonstrate your skills and passion for the industry.
✨Tip Number 2
Network like a pro! Connect with professionals in the marketing field through LinkedIn or local events. Don’t be shy—reach out, ask questions, and show genuine interest in their work. You never know who might help you land that dream job!
✨Tip Number 3
Showcase your projects! Create a portfolio that highlights your best work in social media campaigns, content creation, and analytics. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team. Make sure to tailor your application to highlight your relevant experience and enthusiasm for student engagement and digital marketing.
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and digital marketing shine through. We want to see that you’re genuinely excited about engaging with Gen Z audiences and creating impactful campaigns!
Tailor Your Content:Make sure to customise your application to highlight relevant experiences and skills that match the job description. We love seeing how your background in content creation or student engagement aligns with what we do at StudySmarter.
Be Organised:Since this role involves juggling multiple projects, show us your organisational skills in your application. A clear structure and concise information will help us see how you manage tasks effectively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with StudySmarter.
How to prepare for a job interview at GradBay
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially TikTok, Instagram, and LinkedIn. Familiarise yourself with their latest trends and features, as this will show your passion for digital marketing and your ability to engage Gen Z audiences.
✨Showcase Your Creativity
Prepare examples of your previous work in content creation or campaign coordination. Whether it’s a social media post, a marketing campaign, or even a project from university, having tangible examples will demonstrate your creativity and organisational skills.
✨Understand the Audience
Research the target audience for the campaigns you’ll be working on. Understanding what resonates with students and recent graduates will help you articulate your ideas during the interview and show that you’re student-focused and commercially aware.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss your experience in collaborative environments. Share examples of how you’ve successfully worked with others to achieve a common goal, highlighting your proactive and adaptable mindset.
