At a Glance
- Tasks: Lead creative marketing campaigns to attract graduate and intern talent across the UK and Europe.
- Company: Major international entertainment and technology business with a focus on innovation.
- Benefits: Permanent, full-time role with standard hours and opportunities for professional growth.
- Other info: Collaborative team atmosphere with exciting projects and potential travel.
- Why this job: Make a real impact in shaping the careers of emerging professionals in a dynamic environment.
- Qualifications: Experience in marketing campaigns and strong organisational skills are essential.
The predicted salary is between 35000 - 45000 € per year.
A major international entertainment and technology business is seeking a creative and commercially minded marketing professional to support the attraction of graduate, intern, and apprentice talent across the UK and Europe. The Early Talent function supports hundreds of emerging professionals each year through structured career programmes, internships, apprenticeships, and work experience initiatives. The team is responsible for creating engaging candidate journeys that introduce students and early-career professionals to exciting career opportunities within a fast-paced, innovative organisation.
This position sits within a collaborative attraction and engagement team focused on delivering impactful recruitment marketing campaigns that resonate with student audiences.
The Role
As Campaigns & Employer Brand Lead you will play a key role in developing and delivering attraction campaigns that strengthen brand awareness among students and graduates. You’ll work across multiple channels to create engaging campaigns, coordinate delivery timelines, and optimise performance using data and market insight. Partnering closely with colleagues across marketing, events, operations, and employer branding, you’ll help deliver high-quality candidate engagement activity throughout the recruitment cycle. This role would suit someone who enjoys balancing creativity with organisation and is comfortable managing multiple campaign streams in a busy, deadline-driven environment.
Key Responsibilities
- Campaign Planning & Delivery
- Support the development and execution of seasonal attraction campaigns
- Coordinate campaign activity across digital, social, and event channels
- Ensure projects are delivered on schedule and within agreed budgets
- Manage multiple campaign workstreams simultaneously
- Brand & Content Collaboration
- Work with employer brand and content teams to produce engaging student-focused marketing materials
- Help amplify user-generated and ambassador-led social media content
- Contribute ideas to improve candidate engagement and brand visibility
- Reporting & Performance Analysis
- Monitor campaign effectiveness and produce performance reports
- Analyse channel engagement, conversion trends, and ROI metrics
- Use insights and market research to recommend improvements to future campaigns
- Stakeholder & Supplier Management
- Liaise with external agencies and creative suppliers to ensure campaign assets meet expectations
- Coordinate updates, feedback, and campaign changes throughout delivery phases
- Maintain strong working relationships with internal and external stakeholders
- Team & Project Support
- Assist with wider early talent initiatives, including recruitment events, photography days, and ad hoc projects
- Provide operational support during peak campaign periods where required
About You
We’re looking for someone who is:
- Creative and proactive in their approach
- Highly organised with strong attention to detail
- Comfortable managing competing priorities
- Collaborative and confident working with cross-functional teams
- Interested in developing expertise in recruitment marketing and employer branding
- Open to occasional travel when needed
Skills & Experience
Essential
- Experience delivering marketing or attraction campaigns across multiple channels
- Understanding of digital and social media marketing techniques
- Experience managing concurrent projects or campaign activity
- Ability to work within fast-moving, seasonal delivery cycles
- Knowledge of student, graduate, or early careers recruitment environments
- Experience updating website or digital content
- Strong Microsoft Office skills
- Experience supporting events or engagement activities
Desirable
- Previous mentoring, coaching, or informal team leadership experience
Additional Information
Permanent, full-time opportunity. Standard working hours: Monday to Friday. Probation period applies. If you’d like to learn more about the opportunity, we’d love to hear from you. Submit your application and, if your experience aligns with what we’re looking for, a member of our team will be in touch to discuss the next steps.
Campaign and Branding Lead - Early Talent in London employer: GradBay
Join a leading international entertainment and technology company that champions creativity and innovation in the heart of the UK. With a vibrant work culture that fosters collaboration and professional growth, you'll have the opportunity to shape impactful recruitment marketing campaigns while supporting the development of emerging talent through structured programmes. Enjoy a dynamic environment where your ideas are valued, and benefit from a range of employee initiatives designed to enhance your career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign and Branding Lead - Early Talent in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with recruiters or hiring managers, share your ideas for campaigns or branding strategies. This will demonstrate your passion and give them a taste of what you can bring to the table.
✨Tip Number 3
Be proactive in following up! After interviews or networking events, send a quick thank-you email. It keeps you fresh in their minds and shows that you're genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of early talent marketing.
We think you need these skills to ace Campaign and Branding Lead - Early Talent in London
Some tips for your application 🫡
Show Your Creative Side:This role is all about creativity, so don’t hold back! Use your application to showcase your innovative ideas and how you can bring fresh perspectives to our campaigns. Think outside the box and let your personality shine through.
Be Organised and Detail-Oriented:We love a candidate who can juggle multiple tasks without dropping the ball. Make sure your application reflects your organisational skills and attention to detail. Highlight any experience managing concurrent projects or campaigns to show us you can handle the fast-paced environment.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Mention specific skills and experiences that align with what we’re looking for, especially in recruitment marketing and employer branding.
Apply Through Our Website:We want to hear from you directly! Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at GradBay
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your interest but also allow you to discuss how your skills can enhance their future campaigns.
✨Showcase Your Creativity
Prepare examples of past projects where you balanced creativity with organisation. Whether it’s a successful social media campaign or an engaging event, be ready to share how you approached the project and what made it stand out.
✨Data-Driven Mindset
Familiarise yourself with key performance indicators in marketing. Be prepared to discuss how you've used data to optimise campaigns in the past. This will demonstrate your analytical skills and your ability to make informed decisions.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Share specific instances where collaboration led to successful outcomes. This will show that you understand the importance of teamwork in delivering impactful recruitment marketing campaigns.
