At a Glance
- Tasks: Create and coordinate engaging social media campaigns for top brands targeting students.
- Company: Leading student engagement business with a vibrant marketing team.
- Benefits: Hybrid work, competitive salary, and opportunities for creativity and growth.
- Other info: Perfect for students or recent grads looking to kickstart their marketing career.
- Why this job: Join a fast-paced environment and make an impact on Gen Z marketing.
- Qualifications: Passion for social media, strong organisational skills, and creative mindset.
The predicted salary is between 30000 - 40000 £ per year.
A leading student and graduate engagement business is looking for a highly organised, creative, and commercially aware Social Media & Marketing Campaign Executive to join its growing marketing operations team. This is an exciting opportunity for somebody passionate about:
- social media content creation
- student marketing
- influencer and ambassador campaigns
- paid media campaign coordination
You’ll support the delivery of high-impact marketing campaigns for major graduate employers and student-focused brands across the UK and EMEA. Working across platforms including TikTok, Instagram, LinkedIn, and other digital channels, you’ll help deliver engaging student marketing campaigns that drive awareness, applications, engagement, and brand visibility amongst Gen Z audiences. This is a fast-paced and hands-on role suited to somebody who enjoys creativity, organisation, collaboration, and digital storytelling.
As a Social Media & Marketing Campaign Executive, you’ll support the planning, coordination, and delivery of multi-channel marketing campaigns across social media, ambassador programmes, digital advertising, events, and student engagement initiatives. You’ll work closely with marketing, events, student engagement, and client-facing teams to help execute campaigns for leading graduate employers, universities, and consumer brands. This role combines:
- campaign coordination
- content creation
- paid and organic social media
- reporting and analytics
- operational campaign support
What You’ll Be Doing:
- Creating and scheduling engaging social media content across TikTok, Instagram, LinkedIn, and other digital platforms
- Supporting the delivery of paid social campaigns including audience targeting, campaign setup, budget tracking, and reporting
- Assisting with content calendars, copywriting, social media scheduling, and campaign coordination
- Supporting video shoots, student-generated content, and campaign activations
- Monitoring social media trends, engagement, and platform performance
- Supporting community management and audience engagement across campaigns
- Assisting with the delivery of digital and student marketing campaigns across multiple channels
- Supporting ambassador programmes and student activations across UK universities
- Coordinating campaign logistics, schedules, timelines, and reporting trackers
- Supporting onboarding, briefing, and communication with student ambassadors
- Assisting with campaign reporting, analytics, and performance insights
- Supporting paid media bookings, invoicing, budgeting, and campaign administration
- Assisting with campaign performance reporting across social, digital, and ambassador activity
- Tracking engagement metrics including reach, impressions, clicks, conversions, and ROI
- Helping produce client-facing reports and campaign summaries
- Conducting competitor and trend analysis to support future campaign planning
Key Criteria:
- Strong interest in social media, digital marketing, content creation, or student engagement
- Excellent organisational skills with the ability to manage multiple projects and deadlines
- Strong written and verbal communication skills
- Comfortable using Excel, Google Sheets, PowerPoint, and digital tools
- Good understanding of platforms including TikTok, Instagram, LinkedIn, and emerging social trends
- Confident working collaboratively within a fast-paced team environment
- Proactive, adaptable, and solutions-focused mindset
- Comfortable communicating with students, ambassadors, clients, and internal stakeholders
- Interest in Gen Z marketing, youth audiences, or employer branding
- Experience managing social media accounts or creating digital content
- Experience with paid social media campaigns
- Experience within a university society, ambassador programme, internship, or marketing-related role
- Experience working on events, campaigns, activations, or student-focused projects
- Experience using scheduling or social media management platforms such as Hootsuite or Sprout Social
- Interest in marketing analytics, campaign reporting, or digital performance tracking
We’re looking for somebody who is:
- creative and organised
- digitally engaged
- highly proactive
- commercially aware
- student-focused
- enthusiastic about marketing and social media
You might currently be studying or have recently studied: Marketing, Media, Communications, Business, Digital Marketing, PR, Journalism, Psychology, Events Management, Sociology, or another related subject.
Digital Marketing Executive employer: GradBay
Join a dynamic and innovative team in London as a Digital Marketing Executive, where creativity meets strategy in a vibrant work culture. With a strong focus on employee growth, you will have the opportunity to develop your skills in social media and marketing campaigns while collaborating with leading brands to engage Gen Z audiences. Enjoy the benefits of a hybrid working model, a supportive environment, and the chance to make a meaningful impact in student marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your social media campaigns, content creation, or any relevant projects. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in engaging Gen Z audiences. Tailor your answers to reflect their values and mission.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who are eager to make an impact in student marketing. Your dream job could be just a click away!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let us see your enthusiasm for social media and digital marketing. Share any personal projects or experiences that highlight your creativity and engagement with platforms like TikTok and Instagram.
Be Organised and Clear:We love a well-structured application! Make sure your CV and cover letter are easy to read and clearly outline your relevant skills and experiences. Use bullet points where possible to keep things tidy and straightforward.
Tailor Your Application:Don’t just send the same application everywhere! Take the time to tailor your CV and cover letter to our specific role. Mention how your background in student engagement or marketing aligns with what we’re looking for in a Digital Marketing Executive.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at GradBay
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially TikTok, Instagram, and LinkedIn. Familiarise yourself with their latest trends and features, as this will show your passion for digital marketing and your ability to engage Gen Z audiences.
✨Showcase Your Creativity
Prepare examples of your previous work in content creation or campaign coordination. Whether it’s a social media post, a marketing campaign, or an event you’ve organised, having tangible examples will demonstrate your creativity and organisational skills effectively.
✨Understand the Audience
Research the target audience for the role, particularly Gen Z students. Be ready to discuss how you would tailor campaigns to engage them, and share any insights you have on their preferences and behaviours in the digital space.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, prepare to discuss your experience in collaborative environments. Highlight any group projects or team-based initiatives you've been part of, showcasing your ability to communicate and work effectively with others.
