At a Glance
- Tasks: Lead the CRM team to enhance player engagement and retention in iGaming.
- Company: Grace Media, a dynamic iGaming company based in Manchester.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a vibrant team focused on responsible gaming and customer satisfaction.
- Why this job: Shape the future of player experience with innovative AI-driven strategies.
- Qualifications: Proven experience in CRM, leadership skills, and a passion for iGaming.
The predicted salary is between 60000 - 80000 £ per year.
Grace Media in Manchester is seeking a seasoned Head of CRM to own the full customer lifecycle across casino and sportsbook, from acquisition to retention and reactivation. You will lead the CRM team, optimise player retention, promotions and communications, and ensure responsible engagement within UKGC guidelines. You will drive AI-driven personalisation, predictive segmentation, and continuous testing, collaborating with Product, Analytics and Support to deliver best-in-class player.
We think you need these skills to ace Head of CRM & Personalisation – iGaming
Customer Lifecycle Management
Player Retention Strategies
Promotions Optimisation
Communication Skills
AI-driven Personalisation
Predictive Segmentation
Continuous Testing
