At a Glance
- Tasks: Lead the CRM team to enhance player engagement and retention across gaming products.
- Company: Grace Media, a vibrant and innovative gaming operator in Manchester.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Join a collaborative team focused on responsible gambling and player satisfaction.
- Why this job: Be a strategic leader in the exciting world of gaming and make a real impact.
- Qualifications: Experience in iGaming CRM and a passion for data-driven strategies.
The predicted salary is between 60000 - 80000 £ per year.
Grace Media is an innovative and exciting gaming operator, and we are looking for a vibrant CRM professional ready to take the next step in their career.
Come and join the team in our Manchester office, based in Ancoats.
As Head of CRM, you will own the full customer lifecycle across both casino and sportsbook products, from acquisition through to retention, reactivation, and responsible engagement.
You will manage and develop the CRM department, driving optimisation of player retention, promotions, and communications across all channels.
You will be a key strategic voice in the business, working cross-functionally with Product, Analytics, and Customer Support to ensure we deliver the best possible player experience and maximise lifetime value, all within a compliant and responsible gambling framework.
The ideal candidate will combine deep i Gaming CRM expertise with a modern, data-driven approach, be comfortable with AI-assisted personalisation, predictive segmentation, and continuous testing, as well as having a genuine commitment to safer gambling principles.
Responsibilities Strategy
