At a Glance
- Tasks: Lead the commercial strategy for TikTok Shop, driving sales and optimising product listings.
- Company: Fast-growing beauty brand with a fun, innovative culture.
- Benefits: Competitive salary, flexible working, and opportunities for growth.
- Other info: Exciting role in a vibrant environment with huge potential for impact.
- Why this job: Join a dynamic team and shape the future of beauty on TikTok.
- Qualifications: Hands-on TikTok Shop experience and strong analytical skills required.
The predicted salary is between 59400 - 72600 £ per year.
We're one of the fastest-growing beauty brands in the world. Part of the Gravitiq portfolio. Growing exponentially, year after year.
- One product sold every three seconds
- Winning across Amazon, retail, DTC and Tik Tok Shop
- And we're just getting warmed up, huge opportunity for continued scale
Skincare here starts with a feel-good moment.
We love the science — we're also here for the fun, the magic and the sparkle.
Uncomplicated.
Vegan.
Cruelty-free.
Built to make your skin (and your day) glow.
Because happy skin is great. Feeling good in it is even better.
If that sounds like your kind of chaos, come build with us
About the job
We are looking for a Senior Tik Tok Shop Commercial Manager to lead the day-to-day commercial running of grace & stella’s Tik Tok Shop business.
This is a trading role.
You will own shop performance, commercial planning, promotional execution, product listings, forecasting, stock coordination, agency management and performance reporting.
You will work closely with Brand, Media, Advocacy, Community, Finance and Supply Chain teams to deliver ambitious GMV, ROAS, margin and profitability targets.
The role requires someone who can think strategically but also trade the shop in real time.
You will need to understand what is selling, what is not selling, where traffic is coming from, what creators are driving demand, which products need support, and how to turn those signals into fast commercial action.
- Commercial Trading & Performance
- Own the daily, weekly and monthly trading performance of the grace & stella (and other Gravitiq brands) Tik Tok Shop store.
- Monitor GMV, sales, margin, ROAS, conversion, AOV, stock availability, campaign performance and profitability.
- React quickly to trading signals, creator trends, platform mechanics, stock issues and commercial opportunities.
- Identify what needs to change across pricing, promotions, bundles, shop layout, product visibility and media support.
- Build and execute the Tik Tok Shop & DTC commercial strategy for the brand(s).
- Develop clear plans for brand moments, product launches, platform campaigns, seasonal peaks and key trading periods.
- Ensure Tik Tok Shop is integrated into wider brand and omni-channel plans, while maintaining a clear channel-specific strategy.
- Balance growth, profitability, brand equity and consumer experience.
- Tik Tok Shopfront, Product Listings & Merchandising
- Own the quality and commercial effectiveness of the Tik Tok Shop storefront.
- Partner with agencies and internal teams to manage and optimise product listings, PDP content, claims, thumbnails, product sequencing, campaign pages, bundles and search visibility.
- Ensure the shop is easy to navigate, easy to understand and optimised for conversion.
- Work with brand teams to make sure product education is clear, compliant and consistent with our skincare and cosmetic claims standards.
- Promotions, Assortment & Bundling
- Build the right Tik Tok Shop assortment across hero products, routines, bundles, new launches and campaign offers.
- Develop promotional plans that drive sales while protecting margin and brand equity.
- Create bundles and mechanics that are simple for consumers to understand and easy for creators to explain.
- Use trading data to recommend assortment changes, product focus areas and future commercial opportunities.
- Forecasting, Stock & Operations
- Work with Supply Chain and Demand Planning to forecast demand and manage stock availability.
- Use sales trends, campaign plans, creator activity and media investment to inform stock forecasts.
- Minimise stockouts on key products and ensure launches and campaign moments are operationally ready.
- Coordinate with internal teams and external partners to ensure smooth execution across the shop.
- Agency & Partner Management
- Own the relationship, scope, budget and performance of external partners, including Tik Tok Shop and creator agencies, affiliate networks, live-selling and content partners, and 3PL.
- Brief agencies clearly, set KPIs and commercial terms, and hold them to deliverables and timelines.
- Run regular performance and commercial reviews, and make the call on when to renegotiate, replace or bring work in-house.
- Manage the relationship with Tik Tok platform and category partners to unlock campaign support and platform investment.
- Partner with SVP Commercial to manage the Tik Tok Shop P&L.
- Track the impact of promotions, media spend, affiliate commission, platform costs and fulfilment costs.
- Support budget planning and ensure the channel is building towards a sustainable commercial model.
- Make clear recommendations to improve margin, profitability and investment efficiency.
- Creator-Commerce Integration
- Work closely with Advocacy, Community and affiliate teams to understand which creators and content are driving commercial performance.
- Translate creator insights into trading actions, including product priorities, bundle opportunities, landing page improvements and campaign focus.
- Ensure creator traffic is directed to high-converting products and shop pages.
- This role does not own the affiliate programme end to end, but it plays a key role in making creator-led commerce commercially effective.
- Reporting & Senior Stakeholder Management
- Build clear, actionable reporting for senior stakeholders.
- Share performance updates, trading insights, risks and recommendations.
- Explain what is driving performance and what needs to change.
- Lead regular commercial reviews with Brand, Media, Advocacy, Finance and Supply Chain teams.
Who you are
- Hands-on Tik Tok Shop experience is essential. You will have personally traded a Tik Tok Shop in Seller Center and can talk through the results in detail.
- Working fluency across the Tik Tok Shop ecosystem: shopfront and listings management, affiliate and creator commerce, LIVE, Shop Ads / GMV Max, promotions and coupons, and shop health metrics.
- Experience in e-commerce trading, marketplace management, D2C, retailer. com or commercial digital roles.
- Strong understanding of sales, margin, ROAS, conversion and profitability.
- Experience managing product listings, promotions, stock inputs, campaign execution and commercial reporting.
- Strong analytical skills and confidence using data to make decisions.
- Experience managing agencies and external partners, including briefing, negotiating and holding them to performance.
- Excellent organisation and project management skills.
- Ability to work at pace and manage multiple priorities.
- Strong stakeholder management across commercial, brand, media, finance and supply chain teams.
- Understanding of creator-led commerce and affiliate traffic.
- #J-18808-Ljbffr
Senior TikTok Shop Commercial Manager in London employer: grace & stella
As one of the fastest-growing beauty brands globally, we offer an exciting and dynamic work environment where creativity meets commerce. Our culture is rooted in innovation and collaboration, providing ample opportunities for professional growth and development. With a focus on vegan and cruelty-free products, employees can take pride in contributing to a brand that prioritises both fun and ethical practices, all while being part of a rapidly expanding team in a vibrant industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior TikTok Shop Commercial Manager in London
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace Senior TikTok Shop Commercial Manager in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at grace & stella, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with grace & stella's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at grace & stella. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at grace & stella
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that grace & stella uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at grace & stella. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
