At a Glance
- Tasks: Lead influencer marketing strategy and execute impactful campaigns across various talent tiers.
- Company: Fast-growing beauty brand known for results-driven products and a fun, vibrant culture.
- Benefits: Competitive salary, private healthcare, flexible working, and access to high-quality facilities.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make a real impact in the beauty industry.
- Qualifications: 4-7 years in influencer marketing with strong campaign management skills.
The predicted salary is between 51750 - 63250 £ per year.
Grace & Stella is a fast-growing beauty brand loved for its results-driven products, playful personality, and global community.
As we scale across DTC, Amazon, retail and international markets, we’re entering an exciting new chapter, elevating our creative output while increasing performance across every touchpoint.
Skincare here starts with a feel-good moment.
We love the science — we're also here for the fun, the magic and the sparkle.
Uncomplicated.
Vegan.
Cruelty-free.
Built to make your skin (and your day) glow.
Because happy skin is great. Feeling good in it is even better.
If that sounds like your kind of chaos, come build with us
We're looking for an experienced Influencer & Advocacy Marketing Manager to join on a fixed-term maternity cover contract, ideally to start from November (approx. 12 months) and own delivery of the brand's influencer and advocacy strategy across all levels of talent, from loyal community members and customers to high-profile influencers and celebrities.
You'll step into an established role, maintaining continuity across live campaigns, partnerships and agency relationships, while continuing to develop, execute and optimise influencer campaigns that build awareness, drive cultural relevance and deliver measurable commercial impact.
The role will also oversee PR agency management, ensuring that influencer and PR activity remain aligned and mutually reinforcing.
You'll work closely with digital, growth, and brand marketing teams to ensure influencer partnerships continue to support brand and commercial objectives throughout the contract.
A structured handover with the current job holder will be provided in the weeks prior to the contract start date.
KEY RESPONSIBILITIES
- Own and deliver influencer marketing strategy across all tiers (nano, micro, mid-tier, macro, celebrity)
- Deliver 360 influencer campaigns to support brand moments, NPD launches, retail activations, and evergreen storytelling
- Manage the existing influencer pipeline, ensuring a mix of brand advocates and high-reach partners across geographies
- Manage both paid partnerships and organic/earned seeding programmes, ensuring a balance of authenticity and ROI
- Maintain and run always-on seeding, affiliate, and advocacy programmes to drive consistent brand presence
- Work closely with digital marketing and growth teams to integrate influencer campaigns into paid media, performance, and CRM activity
- Partner with social media and creative teams to ensure influencer content is leveraged effectively across channels
- Collaborate with brand marketing and NPD teams to ensure influencers are engaged early in product storytelling
- Partner with brand teams to deliver events, activations, collaborations and brand moments in all x3 core markets.
- PR & Agency Management
- Manage x4 PR/Influencer agencies in different markets to ensure brand press coverage and influencer programmes are aligned
- Brief and oversee agency deliverables, ensuring quality output and strong ROI
- Act as the internal link between PR, influencer, and wider brand campaigns
- Track, report, and analyse influencer campaign performance against KPIs (reach, engagement, conversions, EMV, etc.)
- Monitor industry trends, emerging platforms, and competitor activity to identify new opportunities
- Continuously test and refine influencer marketing approaches to maximise impact
ABOUT YOU
- 4-7 years' experience in influencer or advocacy marketing, ideally within beauty, skincare, or consumer lifestyle brands
- Proven experience managing and executing influencer campaigns at all tiers, both paid and organic
- Established relationships with talent managers, agents, and influencer communities
- Strong understanding of influencer ROI metrics, affiliate platforms, and campaign measurement - ideally prior use of Traackr but training will be provided
- Experience managing PR agencies or cross-functional PR/influencer campaigns
- Comfortable picking up an existing pipeline, agency relationships and live campaigns quickly, with minimal ramp-up
- Highly organised, creative, and commercially minded, with excellent communication skills
- A natural relationship-builder who can represent the brand credibly with talent and agencies
- Comfortable working in a fast-paced, entrepreneurial environment
WHY JOIN US
- Full ownership of an established influencer function at a fast-growing, well-funded beauty brand
- A highly collaborative and entrepreneurial environment - lots of opportunity to have an impact on the brands growth roadmap
- A fun and ambitious start-up culture
- High-quality facilities (including gym) in a co-working office (We Work)
- Flexible working, with the opportunity to work from home for x2 days per week
- A competitive salary with private healthcare insurance
- #J-18808-Ljbffr
Influencer & Advocacy Marketing Manager employer: grace & stella
As one of the fastest-growing beauty brands globally, we offer an exciting and dynamic work environment where creativity meets commerce. Our culture is rooted in innovation and collaboration, providing ample opportunities for professional growth and development. With a focus on vegan and cruelty-free products, employees can take pride in contributing to a brand that prioritises both fun and ethical practices, all while being part of a rapidly expanding team in a vibrant industry.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Advocacy Marketing Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Influencer & Advocacy Marketing Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at grace & stella from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at grace & stella specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at grace & stella
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at grace & stella, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show grace & stella you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure grace & stella that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for grace & stella, so think on your feet and don't hesitate to showcase your creativity!
