Head of Design

Grace & Stella is a fast-growing beauty brand loved for its results-driven products, playful personality, and global community. As we scale across DTC, Amazon, retail and international markets, we’re entering an exciting new chapter, elevating our creative output while increasing performance across every touchpoint.

We’re looking for a Head of Design to lead and evolve our creative execution. This is a high-impact leadership role at the heart of our brand and creative team, leading digital, retail and packaging, balancing brand storytelling with measurable performance impact.

You’ll own and elevate all creative output across packaging, paid ads, DTC, Amazon, retail channels, email and social, ensuring we deliver best-in-class design while building scalable systems to support growth. This role is ideal for someone who thrives in a fast-paced DTC environment, understands performance marketing, and can lead a team to produce high-volume, high-quality creative without compromising brand integrity.

What you’ll be responsible for:

• Creative leadership: Lead and mentor a growing in-house design team. Ensure cohesive brand expression across paid, owned and retail touchpoints. Partner closely with Brand and Commercial teams to align creative with business goals. Establish and codify brand design systems and creative standards, ensuring there is a clear, shared definition of excellence that guides all internal and external creative output. Define the design direction for the next chapter of Grace & Stella, ensuring the brand evolves while remaining commercially powerful.
• Performance & paid creative: Oversee development of static and motion creative across Meta, TikTok, Amazon and retail media channels. Build systems for testing, iteration and optimisation.
• DTC & Email: Lead design direction for ongoing website optimisation. Oversee landing page development and asset creation. Oversee the design development of email and CRM assets, including newsletters and automated flows, ensuring alignment with the marketing calendar and consistency across the customer journey. Push to continuously improve email design to balance brand storytelling with performance metrics (open rate, click-through, conversion).
• Amazon & retail: Drive creative excellence across PDP listings and A/B testing. Oversee asset development for retail partners and international launches. Ensure consistency across global templates.
• Packaging, giftsets & product launches: Oversee ongoing packaging development and artwork production. Partner with Brand on new product launches and 2026–27 innovation pipeline. Oversee the packaging evolution project in partnership with an external agency, aligning internal brand and product stakeholders to deliver a retail-ready, future-proof system from concept through execution. Partner with Creative Operations to manage external partners and agencies where required.

Skills & Experience:

• Senior experience within design/creative roles, ideally within DTC beauty, wellness or consumer brands.
• Proven experience leading in-house design across digital, motion and print.
• Strong background in performance-led creative and DTC growth environments.
• Experience overseeing packaging and physical brand touchpoints.
• Solid knowledge of print production and packaging processes.
• Deep understanding of paid social and performance-driven creative.
• Strong grasp of motion storytelling and video-first platforms.
• Excellent eye for typography, layout, and brand systems.
• Commercially aware and data-informed.