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For Companies At a Glance
- Tasks: Drive engaging Sportsbook CRM campaigns and optimise performance across multiple channels.
- Company: Join Betable Group, a fast-growing iGaming company in the heart of Manchester.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make an impact in the exciting world of sports and gaming while developing your career.
- Qualifications: CRM experience, strong interest in sports, and excellent organisational skills.
- Other info: Collaborative culture with a focus on creativity and social responsibility.
The predicted salary is between 36000 - 60000 £ per year.
About the business
Based in the heart of Manchester, Betable Group brings together Betable, Grace Media, NewShore, and APIS Gaming to form a fast-growing iGaming and payments ecosystem. We combine deep industry expertise with a strong focus on innovation to deliver high-quality online gaming experiences across more than 100 casino and bingo sites worldwide. Players sit at the centre of everything we do. From secure payments and responsible gaming to engaging content and reliable customer support, our teams work across marketing, compliance, account management, finance, risk, and operations to deliver safe and seamless experiences. Collaboration, creativity, and social responsibility underpin our approach to operating and growing.
The role
We are looking for a Sportsbook CRM Executive to take the next step in their career and play a hands‑on role in delivering our Sportsbook CRM activities. Reporting into the Head of CRM, you will support the planning, execution, and optimisation of Sportsbook CRM campaigns, while also contributing to cross‑sell activity into Casino. This is an execution focused role with increasing ownership, exposure to performance metrics, and close alignment with sporting calendars and major fixtures.
Who this role suits
This role is ideal for someone who already has CRM experience and is ready to step into a position with more responsibility and impact. You will be directly involved in delivering campaigns that drive engagement, retention, and value across our Sportsbook product, while learning how CRM performance ties into wider commercial outcomes.
Campaign delivery
- Deliver campaigns from the Sportsbook CRM calendar, aligned to key fixtures, product launches, and seasonal sporting moments.
- Build and execute multi channel campaigns across email, SMS, push, and onsite placements, ensuring accuracy and compliance.
- Organise and maintain onsite Sportsbook banners and promotional content, keeping all areas current and aligned with the agreed campaign plan.
- Support Casino cross sell activity by leveraging major sporting events, player behaviour, and CRM insights.
Quality, collaboration, and execution
- Conduct thorough QA checks across all campaigns, ensuring links, salients, and terms and conditions are correct prior to go live.
- Work closely with Sportsbook, Product, and Design teams to ensure assets are delivered on time and to specification.
- Maintain clear ownership of campaign setup, delivery, and post launch checks.
Performance and optimisation
- Monitor campaign performance and produce regular reporting with clear, actionable recommendations.
- Apply CRM best practices across segmentation, targeting, testing, and personalisation to drive continual improvement.
Essential Skills and Experience
- Previous experience in a CRM role, ideally within iGaming or another fast paced consumer business.
- Strong interest in sport, with awareness of major leagues, fixtures, and customer behaviour around sporting events.
- Hands on experience delivering campaigns across email, SMS, push, and onsite channels.
- Confident using Excel or Google Sheets for reporting, segmentation, and campaign tracking.
- Comfortable working with content management systems to update banners and onsite content.
- Strong attention to detail and copywriting skills, with an understanding of compliance requirements, including salients and terms and conditions.
- Highly organised and analytical, able to manage multiple campaigns while identifying opportunities for optimisation.
- Familiarity with Optimove or similar CRM platforms is advantageous but not essential.
Working Hours and Location
40 hours per week, Monday to Friday. Manchester based role, with attendance in the office two days per week.
Sportsbook CRM Executive in Manchester employer: Grace Media
Contact Detail:
Grace Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sportsbook CRM Executive in Manchester
✨Tip Number 1
Get to know the company inside out! Research Betable Group, their brands, and their approach to CRM. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM scenarios. Think about how you would handle campaign delivery or performance optimisation. Being ready to discuss your hands-on experience will set you apart from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Betable Group family.
We think you need these skills to ace Sportsbook CRM Executive in Manchester
Some tips for your application 🫡
Show Your Passion for Sports: Make sure to highlight your love for sports in your application. We want to see that you’re not just applying for any job, but that you genuinely care about the industry and understand the excitement around major fixtures and events.
Be Specific About Your CRM Experience: When detailing your previous CRM roles, be specific about the campaigns you've delivered. We’re looking for hands-on experience, so share examples of how you’ve executed multi-channel campaigns and what results you achieved.
Attention to Detail is Key: Since this role involves a lot of campaign delivery and QA checks, make sure to emphasise your attention to detail. Mention any processes you follow to ensure accuracy and compliance in your work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Grace Media
✨Know Your Sports
Make sure you brush up on your knowledge of major sports leagues and fixtures. Being able to discuss recent games or upcoming events shows your passion for the industry and helps you connect with the interviewers.
✨Showcase Your CRM Skills
Prepare specific examples of campaigns you've worked on in previous roles. Highlight your experience with multi-channel campaigns and how you've used data to optimise performance. This will demonstrate your hands-on experience and readiness for the role.
✨Be Detail-Oriented
Since attention to detail is crucial in this role, be ready to discuss how you ensure accuracy in your work. You might want to share a story about a time you caught an error before a campaign went live, showcasing your commitment to quality.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's CRM strategies and how they measure success. This not only shows your interest in the role but also gives you a chance to understand their expectations and culture better.
