At a Glance
- Tasks: Design and execute CRM strategies to enhance player engagement and value.
- Company: Leading iGaming company focused on innovation and compliance.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Opportunity to lead a talented team and drive impactful projects.
- Why this job: Join a forward-thinking team and shape the future of player experiences.
- Qualifications: Experience in CRM within iGaming and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Design and execute a full CRM flow to maximise life time expectancy and player value across both casino and sportsbook products.
- Segment the database to control promo spend and increase ROI as well as increasing product cross sell within the rules and regulations of the UKGC.
- Ensure that all player communications and on-site messaging are compliant and follow all best practices.
- The focus of this role will be UK targeted with a view to expand into international and other regulated territories in the future.
AI, Personalisation & Innovation
- Champion the use of AI-driven tools and automation to deliver personalised, dynamic customer journeys at scale.
- Harness AI to automate and improve all areas of the role including reporting, on-site design and player messaging.
- Collaborate with other departments, including Product, Analytics and Customer Support to ensure that the product being delivered by the company is the best in field and is moving forwards to continue to drive gameplay on the network.
Team Leadership & Collaboration
- Lead, mentor and scale the CRM team to perform at their highest ability and nurture the team to grow and develop into the next generation of leaders within the department.
- Liaise with third party providers to ensure that products received are up to date and the best that these third parties have to offer.
- Keep the department at the forefront of technology and what is available on the market and help drive such possibilities internally.
Analytics & ROI
- Monitor and report on key metrics including ARPU, churn rate, ROI, and bonus cost percentages.
- Run continuous testing frameworks for subject lines, creative assets, incentives, and send times.
Experience and Skills
- Proven experience in a CRM role within iGaming, with a proven track record across both casino and sportsbook.
- Demonstrable experience using AI-powered personalisation, predictive segmentation, or machine learning within CRM workflows.
- Strong working knowledge of UKGC regulations and responsible gambling requirements as they relate to CRM and player communications.
- Experience with CRM and email marketing platforms (specific stack TBC — details to follow).
- Excellent analytical skills with proficiency in data tools; comfortable working with large datasets to drive decisions.
- Solid understanding of player retention strategies, bonus mechanics, and lifecycle marketing.
- Proven experience planning and executing promotional and marketing campaigns across multiple channels.
- Strong communicator with experience presenting strategy and performance to senior stakeholders.
- Confident leading and developing a team, with experience delegating, coaching, and managing to KPIs.
Head of CRM in Manchester employer: Grace Media
As the Head of CRM, you will join a forward-thinking company that prioritises innovation and employee development within the dynamic iGaming sector. Our collaborative work culture fosters creativity and growth, offering you the opportunity to lead a talented team while leveraging cutting-edge AI tools to enhance customer experiences. Located in the heart of the UK, we provide a vibrant environment that encourages professional advancement and embraces the latest technologies to stay ahead in the market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your CRM successes, especially those involving AI-driven tools and player retention strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on UKGC regulations and responsible gambling requirements. Be ready to discuss how you've used analytics to drive decisions in past roles. We want to see that you’re not just a fit for the role, but that you’re passionate about compliance and player safety too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand!
We think you need these skills to ace Head of CRM in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of CRM role. Highlight your experience in CRM within iGaming, especially with casino and sportsbook products. We want to see how you've used AI and personalisation in your previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can drive player value. Don’t forget to mention your understanding of UKGC regulations and responsible gambling practices.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've monitored key metrics like ARPU and churn rate. This will show us that you’re not just a creative thinker but also a numbers whiz.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Grace Media
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially within the iGaming sector. Brush up on your knowledge of AI-driven tools and how they can enhance customer journeys. Be ready to discuss specific examples of how you've used these tools in past roles.
✨Understand UKGC Regulations
Familiarise yourself with UKGC regulations and responsible gambling requirements. Prepare to explain how you’ve ensured compliance in previous roles, particularly in player communications and promotional strategies. This will show that you take regulatory matters seriously.
✨Showcase Your Analytical Skills
Be prepared to talk about key metrics like ARPU, churn rate, and ROI. Bring examples of how you’ve monitored these metrics in the past and how they influenced your decision-making. Highlight any experience with data tools that helped you drive results.
✨Demonstrate Leadership and Collaboration
Think of examples where you’ve led a team or collaborated with other departments. Discuss how you’ve mentored team members and driven performance. Showing that you can nurture talent while achieving KPIs will resonate well with the interviewers.
