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For Companies At a Glance
- Tasks: Lead and innovate our paid marketing strategies in the exciting iGaming sector.
- Company: Join Grace Media and the Betable Group, a dynamic team at the forefront of online gaming.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and collaboration.
- Why this job: Be part of a mission-driven team that values creativity and social responsibility in gaming.
- Qualifications: Experience in iGaming, strong analytical skills, and a passion for digital marketing are essential.
- Other info: This role is based in Manchester, offering a chance to shape the future of online gaming.
The predicted salary is between 48000 - 84000 £ per year.
Based in the heart of Manchester, Grace Media and the Betable Group is a team with knowledge and dedication to online gaming running through its DNA. It is responsible for delivering top-class online gaming experiences for customers of over 100 online casino and bingo sites both in Great Britain and internationally. We manage everything from cutting edge marketing to regulatory compliance, from B2B account management to financial analysis, and from customer service to payments and risk. We approach all of this with an ethos of social responsibility, invention and teamwork.
As Acquisition Manager, you will be responsible for driving and developing our paid marketing strategy within the iGaming sector. You will collaborate closely with internal teams and external agencies to create and implement innovative acquisition strategies that take our brands to the next level. Your role will involve managing the day-to-day execution of paid marketing campaigns across traditional channels (including SEO, PPC, Display, and Paid Social), as well as exploring and testing emerging platforms and new marketing opportunities. You will play a key part in ensuring our acquisition efforts support the wider business objectives and contribute to ongoing growth and market success.
Responsibilities:
- Strategise, develop and implement comprehensive acquisition strategies tailored to the iGaming industry, aligned with the organisation's goals and ensuring effective resource allocation and achievement of acquisition milestones.
- Oversee the growth and optimisation of our digital marketing strategy specifically for iGaming audiences and execute this across relevant channels.
- Develop and oversee paid advertising across platforms including Meta, programmatic, native, and iGaming-specific networks and media buys.
- Be involved in managing relationships with key suppliers, affiliates, media partners, and other external stakeholders within the iGaming ecosystem, ensuring timely and effective delivery of services and campaigns.
- Conduct in-depth market research to identify potential acquisition opportunities, emerging markets, and player behaviours within the iGaming sector, while staying informed about industry trends and competitor activities.
- Oversee budgeting and financial forecasting related to acquisition, ensuring cost-effective strategies and adherence to financial targets.
- Collaborate with creative and content teams to develop engaging and compliant copy, messages, and designs that resonate with iGaming audiences across multiple jurisdictions.
- Ensure all campaigns are performance-driven, ROI-focused, and deliver against agreed KPIs and regulatory requirements.
- Stay at the forefront of the latest trends, technologies, regulatory changes, and best practices in iGaming acquisition and paid advertising.
- Analyse campaign performance, player acquisition costs, and lifetime value, and report on key performance metrics to optimise ongoing strategy.
- Contribute creative and strategic input to drive innovative campaign ideas and acquisition initiatives that differentiate our brands in a highly competitive market.
Essential Skills:
- Hands on experience within the igaming sector.
- Strong ability to analyse player data, market trends, and acquisition funnels within the iGaming sector to inform decision-making processes.
- Solid understanding of budgeting, financial forecasting, and cost management within a regulated and highly competitive iGaming environment.
- Demonstrated ability to lead teams with integrity and foster a performance-driven culture, aligning acquisition efforts with the organisation's vision and mission.
- Effective verbal and written communication skills, with the ability to engage credibly with stakeholders at all levels within the organisation and with external partners across the iGaming industry.
- In-depth knowledge of SEO, paid media, conversion optimisation, and CRM strategies within the iGaming context is highly desirable.
- Hands-on experience with CRM platforms, email marketing, player retention, and reactivation strategies is an advantage.
Head of Player Acquisition employer: Grace Media
Contact Detail:
Grace Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Player Acquisition
✨Tip Number 1
Network within the iGaming industry by attending relevant conferences and events. This will help you connect with key players and gain insights into the latest trends, which can be invaluable when discussing your strategies during interviews.
✨Tip Number 2
Familiarise yourself with the specific marketing channels mentioned in the job description, such as SEO, PPC, and Paid Social. Being able to discuss recent campaigns or innovations in these areas will demonstrate your expertise and passion for the role.
✨Tip Number 3
Research Grace Media and the Betable Group thoroughly. Understanding their brands, target audiences, and current marketing strategies will allow you to tailor your discussions and show how you can contribute to their growth.
✨Tip Number 4
Prepare to discuss your experience with data analysis and financial forecasting. Be ready to share specific examples of how you've used data to drive acquisition strategies and improve ROI in previous roles, as this is crucial for the position.
We think you need these skills to ace Head of Player Acquisition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the iGaming sector, particularly in player acquisition and digital marketing. Use specific examples of past campaigns you've managed and their outcomes.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for online gaming and your understanding of the industry. Mention how your skills align with the responsibilities outlined in the job description, particularly in developing acquisition strategies.
Showcase Analytical Skills: In your application, emphasise your ability to analyse player data and market trends. Provide examples of how you've used data to inform decision-making and optimise marketing strategies in previous roles.
Highlight Team Leadership Experience: If you have experience leading teams, make sure to include this in your application. Discuss how you've fostered a performance-driven culture and aligned team efforts with broader business objectives.
How to prepare for a job interview at Grace Media
✨Showcase Your iGaming Knowledge
Make sure to demonstrate your understanding of the iGaming sector during the interview. Discuss current trends, player behaviours, and any recent changes in regulations that could impact acquisition strategies. This will show that you are not only knowledgeable but also passionate about the industry.
✨Prepare for Data-Driven Discussions
Since the role involves analysing player data and market trends, be ready to discuss your experience with data analysis. Bring examples of how you've used data to inform marketing decisions or optimise campaigns in the past. This will highlight your analytical skills and strategic thinking.
✨Demonstrate Leadership Skills
As a Head of Player Acquisition, you'll need to lead teams effectively. Prepare to share examples of how you've successfully managed teams, fostered a performance-driven culture, and aligned efforts with organisational goals. This will illustrate your leadership capabilities and fit for the role.
✨Engage with Creative Ideas
Be ready to contribute innovative campaign ideas that differentiate brands in a competitive market. Think about unique acquisition strategies you've implemented or would like to explore. This will show your creativity and willingness to push boundaries in marketing.
