At a Glance
- Tasks: Design and execute CRM strategies to enhance player value and retention.
- Company: Dynamic gaming company focused on innovation and compliance.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a forward-thinking team dedicated to player engagement and compliance.
- Why this job: Lead impactful CRM initiatives in a fast-paced environment with global expansion potential.
- Qualifications: Experience in CRM, marketing campaigns, and team leadership required.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities include designing and executing a full CRM flow to maximise lifetime expectancy and player value across both casino and sportsbook products. This involves segmenting the database to control promotional spend and increase ROI, as well as enhancing product cross-sell within the rules and regulations of the UKGC.
It is essential to ensure that all player communications and on-site messaging are compliant and adhere to best practices. The focus of this role will be UK targeted, with a view to expanding into international and other regulated territories in the future.
- Comfortable working with large datasets to drive decisions
- Solid understanding of player retention strategies, bonus mechanics, and lifecycle marketing
- Proven experience planning and executing promotional and marketing campaigns across multiple channels
- Strong communicator with experience presenting strategy and performance to senior stakeholders
- Confident in leading and developing a team, with experience delegating, coaching, and managing to KPIs
Head of CRM employer: Grace Media
As a leading player in the gaming industry, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Our Head of CRM role offers the opportunity to shape strategic initiatives while working with cutting-edge technology in a vibrant UK setting, alongside a team dedicated to excellence and compliance. With a strong focus on personal development and a commitment to rewarding performance, we provide our employees with the tools and support needed to thrive in their careers.
