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- Tasks: Lead digital marketing strategies and manage acquisition campaigns for online gaming.
- Company: Join Grace Media and the Betable Group, a leader in online gaming experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a socially responsible team that values innovation and teamwork.
- Qualifications: Strong analytical skills and experience in digital marketing are essential.
- Other info: Based in Manchester, this role offers a chance to shape the future of online gaming.
The predicted salary is between 36000 - 60000 £ per year.
Based in the heart of Manchester, Grace Media and the Betable Group is a team with knowledge and dedication to online gaming running through its DNA. It is responsible for delivering top-class online gaming experiences for customers of over 100 online casino and bingo sites both in Great Britain and internationally. We manage everything from cutting edge marketing to regulatory compliance, from B2B account management to financial analysis, and from customer service to payments and risk. We approach all of this with an ethos of social responsibility, invention and teamwork.
As Acquisition Manager, you will be responsible for growing out our Digital Marketing strategy, executing the day-to-day running of the internal Company Acquisition from SEO & PPC to developing new ways to better market our business and services. You will work with an external Marketing Agency to drive the best possible ROI across all channels including affiliate and apps.
Responsibilities:- Develop and implement comprehensive acquisition strategies aligned with the organisation's goals, ensuring effective resource allocation and achievement of acquisition milestones.
- Grow out our digital marketing strategy and execute the plan.
- Develop and oversee paid advertising Meta, LinkedIn, and other platforms.
- Manage relationships with suppliers and external stakeholders ensuring timely delivery of goods and services.
- Conduct thorough market research to identify potential acquisition opportunities, staying informed about industry trends and competitor activities.
- Oversee budgeting and financial forecasting related to acquisitions, ensuring cost-effective strategies and adherence to financial targets.
- Collaborate with the creative team to create engaging copy, messages, and designs.
- Ensure campaigns are performance-focused and achieve KPIs.
- Stay informed about the latest trends and best practices in paid advertising.
- Analyse campaign performance and report on key metrics.
- Contribute creative input and drive innovative campaign ideas.
- Strong ability to analyse data and market trends to inform decision-making processes.
- Expertise in negotiating terms and resolving conflicts to secure favorable agreements and maintain positive relationships.
- Solid understanding of budgeting, financial forecasting, and cost management to ensure effective resource allocation.
- Demonstrated ability to lead teams with integrity, aligning decision-making processes with the organisation's vision and mission.
- Effective verbal and written communication skills, with the ability to engage with individuals at all levels within the organization and with external partners.
- Knowledge of SEO, paid media, and conversion optimization is a plus.
- Experience with CRM and email marketing tools is an advantage.
Acquisition Manager. employer: Grace Media
Contact Detail:
Grace Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Manager.
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. This will not only help you understand the landscape but also allow you to speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the online gaming industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges and innovations in acquisition strategies.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your ability to analyse data and adjust strategies based on performance metrics, as this is crucial for the role.
✨Tip Number 4
Research Grace Media and the Betable Group thoroughly. Understand their current marketing strategies and be ready to suggest innovative ideas that align with their goals, showcasing your proactive approach.
We think you need these skills to ace Acquisition Manager.
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and skills required for the Acquisition Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in digital marketing, SEO, PPC, and any relevant achievements. Use quantifiable metrics to demonstrate your impact in previous roles, such as growth percentages or successful campaigns.
Write a Tailored Cover Letter: In your cover letter, express your passion for online gaming and how your skills can contribute to Grace Media and the Betable Group's goals. Mention specific strategies you would implement as an Acquisition Manager and how you would work with external agencies.
Highlight Relevant Skills: Make sure to emphasise your analytical skills, experience with budgeting, and ability to lead teams. Provide examples of how you've successfully managed relationships with suppliers or stakeholders in past positions.
How to prepare for a job interview at Grace Media
✨Know Your Digital Marketing Strategies
Familiarise yourself with various digital marketing strategies, especially SEO and PPC. Be prepared to discuss how you would implement these strategies in the role of Acquisition Manager and provide examples from your past experiences.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, come ready to discuss how you've used data to inform decision-making in previous positions. Highlight specific metrics or campaigns where your analysis led to successful outcomes.
✨Understand the Industry Landscape
Research Grace Media and the Betable Group, as well as their competitors. Being knowledgeable about current trends in online gaming and digital marketing will demonstrate your genuine interest in the role and the company.
✨Prepare for Relationship Management Questions
As the role involves managing relationships with suppliers and external stakeholders, think of examples where you've successfully negotiated terms or resolved conflicts. This will showcase your interpersonal skills and ability to maintain positive relationships.
