At a Glance
- Tasks: Support families in choosing the right care home and build strong relationships with prospective residents.
- Company: A beautiful, GOOD rated elderly care home in Cambridge.
- Benefits: Competitive salary up to £45k plus bonus, 40 hours per week.
- Other info: Opportunity to create engaging marketing content and organise community events.
- Why this job: Make a real difference in people's lives while working in a supportive environment.
- Qualifications: Experience in care home sales or relevant roles like nursing or management.
The predicted salary is between 40000 - 45000 £ per year.
In this role, you'll be an ambassador for my client's beautiful GOOD rated elderly care home. You'll help families choose the home, and more residents benefit from their care.
The role involves working closely with the Home Manager to design and deliver tailored sales and marketing plans that resonate with potential residents, their families, and social care professionals. From hosting community events to creating engaging marketing materials, the Customer Relationship Manager is key to helping families understand what makes this home the right choice.
If you have a background in care home sales or are a deputy manager, nurse, senior carer, or home manager who enjoys show rounds and would relish a change in direction, then this is the role for you.
Using all your care knowledge to improve occupancy and improve people's lives, your responsibilities include:
- Support families in exploring care options with empathy, clarity, and warmth
- Build strong relationships with prospective residents
- Develop and deliver local sales and marketing plans to drive enquiries and occupancy
- Responsible for marketing content, from creating printed brochures to social media posts
- Organise local events to raise the home's profile
- Work with the Home Manager to manage admissions smoothly and supportively
- Track and follow up enquiries using CRM tools, keeping communication clear and helpful
