Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead SEO strategies to boost traffic and revenue for luxury designer collections.
- Company: Grace & Co, a leading name in luxury fashion with a collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact on brand visibility and revenue in the luxury market.
- Qualifications: 3-5 years of SEO experience and proficiency in key SEO tools.
- Other info: Join a dynamic team with a focus on innovation and collaboration.
The predicted salary is between 30000 - 38000 £ per year.
Location: Ashby-de-la-Zouch / Hybrid (2-3 days a week in office)
Salary: £30,000 – £38,000 (Dependent on experience & negotiable)
Reporting to: E-commerce Manager
The Role: End-to-End Search Ownership
As our Senior SEO Executive, you are fully responsible for the Search channel. This isn’t just about traffic; it’s about revenue. You will align your SEO strategy with our commercial goals to ensure our designer collections (Pandora, Nomination, etc.) reach the right customers at the right time.
Responsibilities
- Technical SEO: The Performance Engine
- Site Audits: Conduct regular technical health checks using tools like Screaming Frog, Sitebulb, or Google Search Console.
- Core Web Vitals: Monitor and optimise for page speed, mobile usability, and visual stability.
- Architecture & Indexing: Manage sitemaps, robots.txt, and canonical tags to ensure our large product catalogue is crawled efficiently.
- Schema Markup: Implement and manage structured data (Product, Review, Offer, and Local Business) to enhance our visibility in rich snippets.
- Dev Collaboration: Work closely with our web developers to brief and QA technical fixes.
- On-Page SEO: The Conversion Driver
- Keyword Strategy: Perform deep-dive research to identify high-intent commercial keywords and seasonal trends (e.g., "Mother's Day Charms").
- Content Optimisation: Audit and improve meta titles, descriptions, H1-H6 tags, and image alt-text across all categories and product pages.
- Commercial Copywriting: Write or brief SEO-optimised content that maintains our luxury brand voice while satisfying search intent.
- Internal Linking: Develop a strategic internal linking structure to pass "link equity" to our high-margin collections and new arrivals.
- Off-Page SEO: The Brand Authority
- Link Earning: Develop ethical outreach strategies to secure high-quality backlinks from reputable fashion, lifestyle, and local publications.
- Digital PR Support: Collaborate with the wider team to turn brand stories and store events into linkable assets.
- Competitor Analysis: Monitor the backlink profiles of competitors to identify gaps and opportunities for growth.
- Local SEO: Manage our Google Business Profiles for our 10+ physical stores to drive "near me" search traffic and footfall.
KPIs & Accountability
- Revenue Growth: Direct growth in organic search revenue and conversion rates.
- Keyword Rankings: Improving visibility for "trophy" terms and long-tail niche products.
- Health Score: Maintaining a high technical health score and low error rate.
- Commercial Alignment: Ensuring SEO efforts support our current stock priorities and buying cycles.
Qualifications
- 3–5 Years Experience: From an SEO agency or an in-house brand team.
- Technical Proficiency: Hands‑on experience with GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.
- Soft Skills: Empathetic, helpful, and able to work independently while remaining a team player.
- Bonus: Previous experience in the jewellery or luxury fashion industry.
Location & Flexibility
Our office is based in Ashby-de-la-Zouch. Hybrid: We generally expect 2-3 physical days in the office to make teamwork and collaboration easier.
Interview Process
- Initial Technical Interview: A chat about your background and a deep dive into your SEO toolkit.
- SEO Case Study: A practical exercise to show how you link search strategy to business revenue.
- Final Interview: A discussion of culture, commercial KPIs, and how you’ll fit into the Grace & Co family.
Senior SEO Executive employer: Grace & Co Jewellery
Contact Detail:
Grace & Co Jewellery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Executive
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and join relevant groups. Engaging in conversations can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for those interviews like a pro! Research the company, understand their SEO strategies, and come armed with ideas on how you can contribute. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. It gives you a better chance to stand out and show your commitment to being part of the team.
We think you need these skills to ace Senior SEO Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior SEO Executive role. Highlight your relevant experience, especially in technical SEO and on-page strategies. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our team. Don’t forget to mention any experience in the jewellery or luxury fashion industry if you have it!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements. Did you boost organic traffic or improve conversion rates? We love numbers, so quantify your successes to grab our attention!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter family!
How to prepare for a job interview at Grace & Co Jewellery
✨Know Your SEO Tools
Make sure you’re familiar with the tools mentioned in the job description, like GA4, GSC, Ahrefs, and Screaming Frog. Be ready to discuss how you've used these tools in your previous roles to drive results.
✨Prepare a Case Study
Since there’s an SEO case study in the interview process, think of a past project where you successfully linked SEO strategy to revenue growth. Prepare to explain your approach, the challenges you faced, and the outcomes.
✨Show Your Technical Skills
Brush up on your technical SEO knowledge. Be prepared to discuss site audits, Core Web Vitals, and schema markup. You might even be asked to perform a quick audit during the interview, so practice makes perfect!
✨Align with Commercial Goals
Understand how SEO impacts revenue and be ready to discuss how your strategies can align with commercial objectives. Think about how you can contribute to the company’s goals, especially regarding their designer collections.