At a Glance
- Tasks: Lead CRM strategy and design engaging customer journeys using data-driven insights.
- Company: Join CEF, the UK's top electrical wholesaler with a supportive culture.
- Benefits: Flexible work, collaborative environment, and opportunities for personal growth.
- Other info: Be part of a curious team that values your ideas and creativity.
- Why this job: Shape customer connections and make a real impact in a dynamic team.
- Qualifications: Experience in CRM and marketing automation, especially Adobe Marketo Engage.
The predicted salary is between 47181 - 52413 £ per year.
Help Us Shape Smarter Customer Connections. We're looking for a CRM Manager who's as curious about customer behaviour as they are passionate about personalisation. You'll play a leading role in designing meaningful, data-led customer journeys — helping us build loyalty, drive engagement, and grow value across our customer base.
This is a hands-on role with a real opportunity to shape strategy, roll your sleeves up in Adobe Marketo Engage, and work cross-functionally with marketers, analysts, creatives and tech teams. If you love improving processes, championing data-driven decision-making, and crafting communications that actually connect — we'd love to hear from you.
What You'll Do:
- Own and deliver the CRM strategy — focused on acquisition, onboarding, retention, and reactivation for our B2B and B2C customers.
- Build and optimise customer journeys across email, SMS, in-app and direct mail — using Marketo automation to deliver timely, relevant experiences.
- Lead the campaign roadmap and marketing ops processes — ensuring efficiency, quality, and impact.
- Collaborate with stakeholders across marketing, data, digital, IT and external agencies to bring campaigns to life.
- Use segmentation, insights and performance reporting to constantly evolve what we do — using test-and-learn as second nature.
What you'll bring - Must haves:
- Proven experience in CRM, lifecycle marketing or customer engagement roles (ideally in B2B or retail/trade environments).
- Hands-on experience managing marketing automation platforms — especially Adobe Marketo Engage.
- Strong knowledge of segmentation, campaign management, lifecycle programmes and CRM data strategy.
- A process mindset — comfortable designing and delivering roadmaps, improving workflows and managing complex projects.
What you'll bring - Nice to Haves:
- Knowledge of Salesforce or Microsoft Dynamics integrations.
- Familiarity with GDPR, data governance and email marketing best practice.
- Experience with multi-channel marketing tools (e.g., direct mail, in-app messaging, SMS).
Why Join Us?
At CEF, we believe in powering possibilities — and that includes our people. From humble beginnings in 1951 to becoming the UK's leading electrical wholesaler, we've grown a global footprint without losing our down-to-earth culture.
Our Digital Marketing team is a place where your ideas count, your craft matters, and your impact is visible. We're a collaborative, curious, and supportive bunch — and we're excited about what comes next.
If you're looking for a role where you can genuinely shape how a business connects with its customers, work flexibly, and be backed to do your best work — this could be it.
