At a Glance
- Tasks: Lead performance marketing strategies to boost customer engagement and revenue growth.
- Company: Join Gozney, a leader in outdoor cooking innovation and pizza perfection.
- Benefits: Enjoy competitive salary, bonus scheme, flexible time off, and delicious pizza perks.
- Other info: Hybrid work model with a commitment to diversity and inclusion.
- Why this job: Make a real impact in a fun, dynamic environment while loving what you do.
- Qualifications: 5+ years in performance marketing with strong leadership and digital skills.
The predicted salary is between 56250 - 68750 £ per year.
Location: Bournemouth Office (2/3 days in the office)
ABOUT US
At Gozney, we're on a mission to revolutionize outdoor cooking worldwide. Established in 2011, we craft stunning, practical, and resilient outdoor cooking tools that spark a passion for making, creating, providing, connecting, discovering, and growing. Our purpose is to enhance human experiences through live-fire cooking.
SUMMARY
As the Head of Performance Marketing, you will be responsible for leading the development and execution of performance-driven marketing strategies to drive customer acquisition, engagement, and revenue growth. In partnership with the marketing and creative team, you will collaborate closely with cross-functional teams to optimize marketing campaigns across various channels. The ideal candidate will have a proven track record of success in performance marketing, strong leadership skills, and a passion for outdoor cooking and lifestyle.
RESPONSIBILITIES
- Lead and own Gozney's marketing strategy across core channels: SEO, paid social, paid search, CTV, email, SMS, and direct mail.
- Develop and manage the performance and retention marketing budget, allocating spend across channels to deliver against acquisition, retention, and revenue targets.
- Set overall growth strategy and roadmap, aligning channel plans with wider business and brand objectives.
- Manage and develop a team of 4 direct reports, overseeing performance, workload, and professional growth.
- Monitor and report on channel performance, using insights to optimise spend and improve marketing efficiency.
- Collaborate with senior leadership and cross-functional teams (content, community, creative, sales) to ensure growth initiatives support broader company goals.
- Collaborate with the design team on consumer insights to inform product go-to-market strategies.
- Collaborate with the finance team on forecasting and efficiency improvements across growth spend.
- Work closely with the operations team to provide insight into territory performance to inform forecasting.
- Stay up to date with industry trends, emerging technologies, and best practices in performance and growth marketing, leveraging insights to keep Gozney ahead of the competition.
- Establish and maintain strong relationships with external partners and vendors, including agencies and technology providers, to drive collaboration and leverage expertise.
WHAT WE ARE LOOKING FOR
- Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
- Minimum of 5 years of experience in performance marketing, with a proven track record of success in driving customer acquisition, engagement, and revenue growth.
- Strong leadership skills, with experience managing and developing high-performing teams.
- Deep understanding of digital marketing channels and platforms, including paid search, paid social, display advertising, and email marketing.
- Proficiency in marketing analytics and data-driven decision-making, with the ability to analyze complex data sets and derive actionable insights.
- Strategic thinker with a results-oriented mindset, capable of developing and executing performance marketing strategies aligned with business objectives.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and stakeholders.
- Creative thinker with a passion for innovation and continuous improvement.
- Experience working in the outdoor lifestyle or consumer goods industry is a plus.
A BIT ABOUT WHAT WE OFFER
- Competitive salary, bonus scheme, Pension, benefits, and pizza!
- Flexible paid time off including 26+ days holiday.
- Fun hybrid work environment – 3 days a week in our Bournemouth office.
Diversity and Inclusion Commitment: Gozney is an equal opportunity employer that values diversity and inclusion. We embrace individuals of varied nationalities, backgrounds, experiences, abilities, and perspectives. Our ongoing commitment is to foster an inclusive and supportive workplace, enabling you to excel in your career.
Head of Performance Marketing (maternity cover) in Bournemouth employer: Gozney
At Gozney, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With a focus on employee growth, we offer competitive salaries, flexible paid time off, and unique perks like free pizza ovens and discounts for friends and family. Our hybrid work environment in Bournemouth or London encourages collaboration and creativity, making it an exciting place for passionate individuals to thrive and contribute to one of the fastest-growing lifestyle brands in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing (maternity cover) in Bournemouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gozney and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gozney are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gozney on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gozney. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing (maternity cover) in Bournemouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gozney. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gozney:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gozney’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gozney
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gozney will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gozney, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
