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For Companies At a Glance
- Tasks: Drive product evolution and build tools for enterprise customers in cross-border ecommerce.
- Company: Join YASO, a fast-growing startup redefining international brands' presence in China.
- Benefits: Competitive salary, performance incentives, flexible working, and direct exposure to leadership.
- Why this job: Shape the future of ecommerce while collaborating with global teams and innovative minds.
- Qualifications: 5-7 years in B2B SaaS, bilingual in English and Mandarin, and strong product management skills.
- Other info: Dynamic startup culture with opportunities for growth and impact in a global market.
The predicted salary is between 48000 - 72000 £ per year.
About YASO
YASO is the operating system for international brands in China, built by a team of China experts, technologists, and startup operators. We provide a plug-and-play solution that manages the full cross-border ecommerce and social commerce stack - from store operations and pricing to influencer partnerships and logistics - all powered by our proprietary technology. We give brands full visibility across every performance layer, including traffic, conversion, revenue, influencer ROI, content, and stock. For the first time, brands can monitor and manage their China business in real time, with data that is transparent, measurable, and actionable. By replacing opaque legacy models with a unified, data-driven system, YASO enables international brands to take back control of their growth in China.
Following our Series A fundraise, we are expanding our global team across London, Shanghai, and beyond to shape the future of cross-border retail.
The Role
You will own product for our UK squad, driving the evolution of our platform and building the capabilities that unlock enterprise customers and enable 100% self-service usage of YASO. You will work directly with potential customers to understand their needs, prototype standalone tools (starting with real-time monitoring/visibility), and collaborate with engineering to ship features that drive measurable adoption. You report to our Founder in London and will work alongside our China- and EU-based engineering teams as we scale these up.
What You Will Do
- Own end-to-end product delivery: customer discovery, requirements gathering, prototyping, roadmap planning, and launch execution for China ecommerce tooling that can be used independently or as part of the full YASO platform.
- Help shape the YASO roadmap, ensuring that your initiatives fit within our wider strategic and business goals.
- Validate relentlessly: Rapid prototyping, user interviews, data analysis. Ship fast, learn faster. Track adoption metrics and feed learnings back into the roadmap.
- Embed within our sales team: Join calls with enterprise prospects and larger brands, understanding their pain points, validating willingness to pay, and gathering feedback on prototypes.
- Translate customer requirements into technical specs: Work with engineering to ensure features can function as standalone products, collaborate with sales on pricing/packaging, and ensure features address real market needs.
- Own the end-user experience for features you ship. Work with our designer to ensure features are intuitive and polished.
- Collaborate across timezones: Daily sync with London-based leadership, regular collaboration with Shanghai engineering and ops teams, weekly customer calls across UK and China.
- Support sprint planning and execution: Facilitate standups, groom the backlog, write clear user stories, and ensure the engineering team has everything they need to ship without blockers.
Experience:
- 5-7 years as Product Manager in B2B SaaS companies
- 2+ years at seed/Series A startups (required - whether in China or internationally)
- Shipped 2+ products end-to-end (0→launch) that drove measurable business results
- Lived and/or worked in China for a substantial period of time
- Bilingual Communication (Critical): Native or near-native fluency in English AND Mandarin Chinese
Technical & Design Capability:
- Strong technical intuition – understanding of basic technical concepts, evaluate technical decisions, spot potential issues
- Strong design sense and eye for UI/UX
- Comfortable making UX/UI decisions using component libraries (we use Radix/shadcn)
- Can translate technical concepts for non-technical stakeholders and vice versa
Market Knowledge:
- Deep understanding of China ecommerce landscape (platforms, social commerce, cross-border dynamics)
- Understanding of enterprise software buying processes and SaaS pricing models
Bonus:
- Experience working with brands/retailers in China market
Mindset:
- Customer-obsessed: You get energy from customer discovery and validation
- Bias for action: Ship working features today over perfect features next quarter
- Comfortable with ambiguity: Building new products means operating without perfect information
- Startup mentality: Hands-on, willing to do whatever it takes
Location & Visa:
- London-based (required)
- We sponsor UK work visas
Our Process:
- Initial screen (20 min) - Mutual fit and expectations discussion
- Product interview (60 min) - Task shared 2 hours before to test product thinking and problem-solving
- Reference checks - We will contact 2 references
- Founder interview (30 min) - Final conversation with James Campbell
What We Offer:
- The opportunity to shape the marketing engine of a fast-growing Series A company redefining cross-border commerce.
- A collaborative, high-performance environment spanning London, Shanghai, and beyond.
- Competitive salary, performance-linked incentives, and flexible working arrangements.
- Direct exposure to senior leadership, global brand partners, and leading consumer platforms.
Product Manager / Chinese Speaking / London employer: Goyaso
Contact Detail:
Goyaso Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager / Chinese Speaking / London
✨Tip Number 1
Get to know the company inside out! Research YASO's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common product management scenarios. Think about how you'd approach customer discovery or prototype testing. The more you rehearse, the more confident you'll feel!
✨Tip Number 4
Don't forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Product Manager / Chinese Speaking / London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Manager role. Highlight your experience in B2B SaaS and any relevant projects that showcase your understanding of the China ecommerce landscape.
Show Off Your Technical Skills: Since this role requires a strong technical intuition, don’t shy away from mentioning your technical skills. Talk about how you've translated customer requirements into technical specs in your previous roles.
Demonstrate Customer Obsession: We love candidates who are customer-obsessed! Share examples of how you've engaged with customers to gather feedback and validate product ideas. This will show us you understand the importance of user experience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Goyaso
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand YASO's platform and its capabilities. Familiarise yourself with the China ecommerce landscape and how YASO's solutions fit into it. This will help you speak confidently about how you can contribute to the product's evolution.
✨Prepare for Customer Discovery Questions
Since the role involves direct interaction with potential customers, be ready to discuss your approach to customer discovery. Think of examples from your past experience where you gathered customer feedback and translated it into actionable product features. This shows your customer-obsessed mindset.
✨Showcase Your Prototyping Skills
Be prepared to discuss your experience with rapid prototyping and user interviews. Bring examples of products you've shipped end-to-end, focusing on how you validated ideas and tracked adoption metrics. This will demonstrate your bias for action and ability to learn quickly.
✨Emphasise Collaboration Across Timezones
Highlight your experience working with teams across different time zones, especially in a startup environment. Discuss how you facilitated communication and collaboration between teams, as this is crucial for the role at YASO. It shows you're adaptable and can thrive in a dynamic setting.
